A good large number of internet users trust in search engines to locate the information they are searching for. You're essentially invisible on the online landscape if your target audience can't find you using an online search engine. A great SEO ranking assures that your website will be visible to those looking for your products or services.
Virtually every brand that has a digital marketing strategy makes the effort to improve their overall SEO ranking. This is fundamental to any internet marketing strategy. They use utilize every SEO resource and emerging technology to assure that prospective web visitors can locate them for SEO ranking factors
Cisco predicted that by 2020, 82 percent of internet website traffic will be propelled by online video. This type of content has grown in popularity over the past few years, especially as additional folks employ mobile devices to gain access to the internet. Mobile customers identify this type of subject matter a lot easier to take in.
Despite the figures, many people still don’t understand the importance of incorporating video for improved SEO. Below are some ways that video marketing can you on how to improve seo ranking.
Google loves video
Online world users are demanding more online video content and Google is responding to this by delivering them with just that. The online search engine will now place more significant importance on website page with video content on them. Search engine crawlers will not only inspect your website for specific keywords, but likewise for additional media such as videos.
It's not enough to solely post engaging web content on your website. An experienced video production professional will guide you on ensuring that your content is optimized for search engines.
They can do this in many ways. One popular way is by including keywords in the film's meta tags. They may also include a video transcript which includes keywords Search engine crawlers can crawl this content for relevant keywords.
They can do this in many ways. One popular way is by including keywords in the film's meta tags. They may also include a video transcript which includes keywords Search engine crawlers can crawl this content for relevant keywords
Videos can help to drive traffic to your website
Working with third party video hosting sites such as Vimeo and YouTube or social media networks to publish content gives potential consumers a wide range of ways to locate you. These types of videos will drive visitor traffic back to your website. Knowledgeable video production Toronto teams will help you create engaging content suitable for different platforms.
When posting the content so that viewers can find their way to your website, they will also ensure that your URLs are included in the video descriptions.
They can help you earn back links
Quality back links are important for boosting SEO ranking back links. Videos are an effective way to help you earn these links. Include your URL in your channel information as well as your video’s description when you post a video to YouTube or any social media platform. This creates the perfect opportunity to earn traffic through qualified links.
Online video content is quick and easy to share. You can ensure that your content is unique and engaging if you engage a video production company. This will give bloggers and other website owners a good reason to give a back link to you.
It’s important to note that if you intend to use your videos as part of your link building strategy, you should always brand the videos. This is an effective way to raise awareness about your brand even to those who watch the video but don’t visit your website. Branding can be as simple as including your logo or web site at the end of the video or as part of the title card.
Videos will help to boost your social media presence
One of the most popular type of web content on social media networks are videos. Video production service providers can really help you create content that is relevant to each social media platform e.g. how-to videos for YouTube and announcements for Twitter
Even though there is no direct connection between SEO and Social media, your social media material can have an indirect impact on the google SEO ranking of your website. Engaging and illuminating content often enjoys many likes, shares, and comments coming from viewers. The more shares your video receives on social media, the higher your ranking will get on relevant search results pages.
Sharing videos on social media suggests that you'll obtain more people to see your web content. This subsequently will certainly result in more likes and links. This will in turn cause far better online search engine results for web page google seo ranking for pertinent keyword phrases.
Conclusion
Video marketing goes beyond simply getting people to your website. With the right kind of content, you can not only drive traffic but increase conversions. If you’re in Toronto or the surrounding areas, get in touch with us. We’re an experienced and versatile video marketing company that will take your video marketing strategy to a whole new level.
Link building is crucial for a successful Search Engine Optimization SEO ranking in Google So, what is link building? The internet has a ton of content. Link building is the process of building back links to other websites.
As searches “ Near Me” gained a significant hike in the search engine it is imperative to pay attention to Local SEO. Local SEO plays a major role in the success of small business. As per the Think with Google report the “near me” searches are increasing by 130% year-over-year. So it is our foremost priority to improve our local rankings to get more traffic towards our site.
Let’s consider the top major factors to improve your site's SEO ranking
ON-Page SEO Ranking
On-Page is an important factor to rank well in local searches. Ensure you didn’t do over stuffing of the keyword and majorly focus on sharing content liked by readers, not bots. Make sure your site has relevant titles, header, and metadata to make your site more searchable.
A NAP footer with the right information (name, address, phone number) is a must to have in the footer of every page.
Sounds much like general SEO, but yes it’s true that you need to build a lot of quality and local links to rank better in local searches. Links created from locally relevant domains such as business directories is more valuable to you. Most importantly the links must be created relevant to your business theme as quality matters more than quantity. You can use online back link analyzer tools to monitor your back links on a regular basis.
Buyers Reviews
Okay, this may sound a little weird to you but did you know as per the Statista reports “84% of consumers trust online reviews from other consumers as much as personal recommendations” Ask your consumers to place genuine feedback online. This helps you in two way one to improve your work flaws to serve your client best and second one to help others know about your services & brand well.
Generating Local SEO Ranking is a competitive task, by following the above methods will certainly help you achieve revenue goals.
The post 5 Major Local SEO Ranking Factors appeared first on Megri News, Analysis And Blog.
Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages and posts more link value than other, less valuable, pages. So using the right internal linking strategy can boost your SEO Ranking efforts
Why are Internal Links important to Google and SEO
Google crawls sites by following web links, inner and also outside, making use of a bot called the Google crawler. This bot comes to the homepage of a site, starts to provide the web page and adheres to the very first link. By following web links Google can work out the connection between the various web pages, messages and various other web content. By doing this Google figures out which pages on your website cover similar subject.
Relationships between article content
On top of this post, for example, you’ll see links to the ‘Content SEO’, ‘Internal linking’ and ‘Site structure’ tags. We make sure Google understands that the content on those pages is related to the content of this post by adding these links.
Link value
In addition to understanding the relationship between content, Google divides link value between all links on a web page. Often, the homepage of a website has the greatest link value because it has the most back links. That link value will be shared between all the links found on that homepage. The link value passed to the following page will be divided between the links on that page, and so on.
Therefore, your newest blog posts will get more link value if you link to them from the homepage, instead of only on the category page. And Google will find new posts quicker if they’re linked to from the homepage.
When you get the concept that links pass their link value on, you’ll understand that more links to a post mean more value. Because Google deems a page that gets lots of valuable links as more important, you’ll increase the chance of that SEO page ranking.
Setting up an internal linking strategy
Internal links vs external links
Every website consists of internal and external links. Internal links connect pages and posts on your own website and external links connect your pages to other websites. In this post, we’ve focus on internal links and what they mean for SEO. If you want to get more external links pointing to your site, see our posts on link building.
It’s crucial for your site’s SEO to evaluate and improve internal linking strategy on a regular basis. By adding the right internal links you make sure Google understands:
the relevance of pages
the relationship between pages
and the value of pages
First: the ideal structure for your site
We always advise website owners to imagine their website to be a pyramid. On top of it is your home page, below that there are some sections or categories, and further down there are individual posts and pages (possibly with subcategories in between).
What is your most important content?
Then, you need to determine what your crucial web content is. In short, it's your finest and most total material; it's regarding the core of your company or business. It's the web content you want people to discover when they're looking for a topics or items that you specialize in.
Since you wish to allow Google to recognize that this is your most vital content material, you need to include lots of links to it. There are different spots where you can link to your cornerstone web content. Right here, we'll offer the most typical alternatives, from your posts copy to your navigation.
Add a related post section?
There are many plugins and modules that add complete related posts sections to your posts. If you use one, we recommend testing whether the related posts actually are related posts. If you’re not sure, linking to posts manually is probably best. That’s what we do with the help of Project Supremacy V3. – we select a related post manually (or with a little help from our internal linking tool
Add links to popular or recent posts
The last option to mention is creating internal links to the most popular or newest posts on your website. Preferably create these sections in the sidebar or the footer of your website to have them appear on all pages and posts.
As link value passes to these most popular/recent posts from many different pages and posts they really get a boost. Besides that, the posts will be easier for visitors to access, which will increase traffic – and more traffic is a positive sign to Google.
Anchor texts
Once you have decided which links should be on a page and which pages should get link value, it’s important to use the right anchor text. The anchor text is the clickable text that visitors see. For example, the anchor text of the two internal links in the example below are ‘link schemes’ and ‘paid links’:
You can see the anchor text containing the link in this image.
If you over-optimize anchor text you might hurt your website. And by over-optimizing, we mean keyword stuffing. Previously, you could give all anchor texts the same keyword and Google made your website rank higher for that keyword. Nowadays, Google is smart enough to understand that the content around the anchor text says more about the relevancy of a keyword than the anchor text itself.
So make sure the anchor text looks natural in your copy: it’s fine to use keywords but don’t add the exact same keywords to every link’s anchor text.
Go link your web content
Without links, your content can not rank! With a solid internal linking approach, you can reveal which web content belongs and also which of your short articles are most informative and beneficial. If you comply with the guidelines in this message both Google and also your web site visitors will comprehend your site much better, which will, consequently, boost your possibility of a ranking position.
My name is Herc Magnus and I am the co-creator of the Project Supremacy v2 & v3 software!
Project Supremacy V3 is so much more than an SEO plugin. It is a software that combines at least 5 different plugins into one and you have a central dashboard where you can manage all of your websites. The PSv3 software has fast become the Swiss army knife of the SEO world and that is because of all the features you get straight out of the box,
I would like to also mention that I have secured a 14 day trial of the PSv3 software.
Get Project Supremacy v3 FOR FREE!
If you are not completely sold yet, give it a go and use it on a few websites, see make a decision after the 2 weeks.
We believe in a different way than various other host. Rather of just giving you a location for your web site, we take the pieces of online innovation, support and marketing as well as focus them so you can grow your service.
We want you to get more website traffic. Next-generation, incredibly quick, secure organizing. It's advised by Google, which is why we don't provide anything less.
We do not want you to bother with anything.
We're constantly available. Despite if it's a plugin that's providing you despair, or help linking a solution to your site, we will take your complicated jobs away.
You'll additionally get our detailed guide to automating digital advertising and marketing, so your site can be rewarding on auto-pilot.
We want you to reach more people You'll have all the latest tools to make your website and business more profitable.
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GetResponse is a complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers. Through responsible and fully automated list hygiene, anti-spam practices, and established relationships with major Internet service providers and email service providers,
GetResponse prides itself on the highest possible email deliverability to ensure that your messages get through to your prospective customers.
The platform delivers over 5 billion emails each year in 172 countries. GetResponse is fully scalable and capable of handling both small and very large lists (1+ million subscribers).
GetResponse in highlights: - Over 100,000 active accounts - 30-day free trial - Deliverability of up to 68% higher than our competitors - Unlimited emails - Powerful, automatic message personalization - Smart tracking features What benefits does it bring? - Catches lost sales and jolts your leads into profitable action - Boosts your lead generation and business-building results - Chops away tedious and repetitious email marketing tasks
Email Marketing will grow your business faster than any other marketing medium! I use and recommend GetResponse:
Project Supremacy V3 best SEO; is so a lot more than a Search Engine Optimization plugin. It is a software that combines at least 5 different plugins right into one and also you have a central control panel where you can take care of all of your sites.
Your dashboard will become your friend as you will certainly be able to take care of every website that the PSV3 plugin is set up. No extra logging right into every web site once again ... every little thing can be done from one display. This is a marketers game changer!!!
The PSv3 software has quickly end up being the Swiss Army knife of the SEO realm and also that is due to the fact that of all the functions you get directly out of the box. What is even much better, the designers of Task Superiority are frequently adding new and awesome features to the software program.
Project Supremacy V3 Features:
Website Management
Schema Builder
Review & Rating Manager
Backups
Security
Keyword Tracking
Website Monitoring
What makes Project Supremacy V3 so special is the project monitoring device that permits you to optimize each page/post so you appear for a selection of search terms based on the present search engine traffic.
Yes, that is right, you can do keyword study right within your internet site prior to developing your web site pages and posts.
As a marketer you are very likely aware of the fact that web content is a CRUCIAL PART of every online business enterprise.
You need it for your money web sites. You also can't do S.E.O without it. It really can be incredibly expensive. Writers charge up to $10 per 500 word article. And you need LOADS of articles to get just about anywhere!
As luck would have it, article content spinners; Spin Rewriter 9 are ensuring the life of each and every marketer much easier. You just need to make sure that you make use of the absolute best one. This way, you can produce LIMITLESS content-- almost FREE.
There is just one write-up content spinner that I can recommend currently-- you guessed it; it is Spin Rewriter. 9.
Spin Rewriter rewrites web content on word, paragraph and also sentence degree. It also transforms sentences around and also ensures that just appropriate synonyms are used. You can check all of its crazy features in the video right here:
Spin Rewriter has actually been around for more than 5 years (that's an ENDLESS TIME in Web Marketing!) and in this time, it became PERFECT. What's even more, Aaron (the guy behind all this) is simply launching the 9.0 variation.
Aaron added an unique WRITE-UP CREATING ALGORITHM to Rotate Rewriter 8.0. This formula makes certain that the generated posts are a lot more unique, and also even extra understandable-- if that was also possible!
Email marketing can be an incredibly powerful tool
Often offering a return of 30 times your initial investment. But, like any tool, it can only work well when handled expertly.
Whatever your choice of marketing tool may be, the main aim is bound to involve maximizing the return on your business earnings. An email marketing campaign is no different. After all, you are in business to make a profit, and who doesn’t want their venture to be as successful as possible?
If you’re new toemail marketing or, indeed, marketing in general, you may still be getting used to the various acronyms and buzzwords that tend to fly around. So, let’s start with explaining precisely what a ‘return on investment’ (ROI) means.
Email Marketing It’s all about ROI
The world of business, no matter which industry you are in, is very fond of acronyms, buzzwords, management-speak, and all manner of jargon. This is great when you are embedded in that world and know exactly what it all means, but it can be daunting at first.
If you’re just dipping your toe into the realm of email marketing ROI, you may have a vague notion that it means making as much money as possible from your marketing campaigns, but it may feel short of a concrete definition.
ROI is the income generated from any form of marketing you apply to your business. In other words, it’s the proceeds of your marketing campaigns, generally expressed as a percentage of the cost.
For those who like to have a mathematical formula, the return on investment can be calculated using this formula: ROI=(Income-Cost)÷Cost.
For example, rather than dwelling too much on how that ROI is measured and expressed, focus on how to get the most from it – basic knowledge of this calculation is really all you need. That and an appreciation of what methods are likely to get you the best return.
Although social media marketing is on trend at the moment, and “influencers” are seemingly everywhere, did you know that email marketing consistently secures a higher ROI than other forms of digital marketing and has done for the past several years?
While social media is far from being a fad, and definitely should not be ignored, no other tool is statistically likely to outperform email marketing ROI you can expect – providing, of course, that you do it well.
There is one surefire way to make sure that your email marketing is done as efficiently and effectively as it can be and that’s by automating as much as possible.
Maximize Your Email Marketing ROI
1. Automate your email marketing
Anyone running a small-to-medium business will be all too familiar with the extreme workload that goes along with making a success of your venture. Aside from your job title and the reason you are in this business in the first place, you may also need to wear many other hats, such as strategy, recruitment, management, analyst and more.
The secret of harnessing the ROI you want from your email marketing is working smarter and automating every process you possibly can while optimizing the activity on the go.
In other words, automation has been proven to help maximize the ROI from your email marketing campaigns, a fact that is sure to be music to your ears.
The key to optimization is utilizing as many automation tools as possible to complete an array of value-adding tasks, such as:
Autoresponder emails
Using an autoresponder tool will ensure your email marketing campaigns are more effective by building a stronger relationship with your customers and subscribers. Delivering direct emails triggered by their actions and behavior.
Intricate email workflows
Email marketing is not just about delivering emails and measuring the open and conversion rates. Creating an intricate email based workflow will allow you to deliver key messaging to each subscriber, all the way through the conversion funnel.
The onsite triggers will automatically navigate your customers from the awareness stage to the conversion and retention stage, using one pre-set workflow on your email marketing software. To make this process more profitable, start with properly segmenting your contact list and send each subscriber on their own personalized journey.
Dynamic segmentation
It’s simple, not everyone is keen on getting the same message from your brand. Regardless of your industry or the product you offer, your customers will need a more personalized approach to convert faster. To increase your campaign ROI, whether or not you created a workflow or are delivering each message manually, segment your contact list to the best of your ability.
Of course, you can segment your potential customers using demographic data (age group, gender and interests), but this is not be considered a dynamic segmentation.
When using a proper email marketing software, your contact list should be automatically updated as your contacts move through the conversion funnel. With dynamic segmentation, you will need to create a group for each stage of the funnel and your contacts will smoothly move through the funnel according to their behavior.
2. Email marketing + social media = greater ROI
Research shows that around 73% of marketers report that email marketing ROI is higher than that offered by social media and similar digital campaigns, but why not reach for the stars by combining both methods? Storytelling can be a powerful marketing tool and by utilizing both social media and email to tell a clear story of what your business can offer customers, you could be well on the way to making 2019 the year of your best ROI yet.
Remember, great marketing is not about selling a product or service, it’s about solving a problem a prospective customer has. Building a relationship through outstanding email marketing and social media content can be your key to closing more sales and, with the email marketing automation mentioned earlier, it doesn’t have to be a stressful or overly time-consuming endeavor. Remember, it’s about working smarter, not harder.
As an example, you can use the combined data collected from your social media campaigns and email marketing campaigns to hyper-personalize your messaging and content.
3. Use a tracking pixel
Now that you’ve read about how the right email marketing software can ensure you reach a higher ROI, you may be wondering just how far automation can go.
A great resource to use when taking your strategy a step further is a tracking pixel to track your subscribers’ activity across your website, landing pages, and newsletters.
This brilliant snippet of code will give you the option to automatically send emails with specific messaging triggered by their behavior.
Unlike your regular email workflows that trigger the next step of the automation with actions made within the mail-box, this tracking code will allow you to send emails when a customer acts according to the predetermined behavior.
4. Use A/B testing to optimize success
Optimizing your content is one of the most important steps in ensuring your ROI from email marketing is always increasing. A/B testing is a simple tool that enables you to split your audience, try out different versions of a new campaign, measure results and tweak accordingly.
No matter how well you know your audience, you can always improve, and A/B testing lets you try out that new layout, call to action, or slogan you have been thinking of.
Quick tip Email Marketing tips
Don’t stop at testing your email marketing efforts. By examining different attributes on your website and other marketing channels and analyzing the result, you could create a more concise strategy.
For example, if your customer moves smoothly through your email conversion funnel but when they reach the last step on your website, the messaging doesn’t match your emails, they may abandon the process and you’ll miss out on a conversion.
5. Properly time your campaigns
Don’t let ill-timed delivery take the shine off that content you have worked so hard on creating and perfecting. One of the first parameters you should calculate when measuring your email marketing ROI is the open rate. To increase your open rate, you must not only deliver emails with the right message, but your campaigns have to be sent out in the most optimal time.
When creating an email campaign using a marketing automation software you can harness the system’s big data capabilities and make sure your emails appear in your contact’s inbox according to the knowledge the system had previously acquired about each contact.
In Summary, the secret to successful email marketing Is…
Making big data work for you. Whether you are a sole trader, or on the larger end of the small to medium business scale, you can always do more to increase your email marketing ROI.
Using excellent email marketing automation software allows you to benefit from big data analytics without needing to dedicate huge chunks of valuable time to either mastering the required skills or applying them to your campaigns.
5 years ago, as content marketing started to become a trend, I was trying to imagine what it would mean for businesses to thrive in a world where visibility was driven by content. I was asking SMB marketers back then: what if 5 years from now, 50% of your website’s traffic depended on your blog’s content? How would you prepare for that? Blank stares, skepticism, raised eyebrows… Let’s just say that the answers (or lack thereof) were the reason we started Scoop.it to begin with and began building content marketing software.
5 years later, content marketing has never been so hot. Yet, a majority of marketers are failing at it. According to CMI/MarketingProfs’ 2016 benchmark, only 30% of B2B marketers say they’re effective at content marketing. According to another study by BuzzSumo, 50% of web content get 8 shares or less.
5 years from now, what will content marketing look like?
Every day, we’re speaking with dozens of marketers who are turning to technology to help them conquer their biggest content marketing challenges. Over the past year alone, we’ve seen their needs evolve from overcoming the basic challenge of producing content to the more sophisticated needs surrounding content distribution and analyzing content performance. Increased competition for attention (Mark Schaefer’s content shock) as well as the increasing complexity of the content marketing process are driving that change and the need for technology to help.
How do content marketers expect technology to help?
Over the past 10 weeks, the Scoop.it team surveyed over 300 marketers to better understand this question. We also conducted dozens of longer interviews with SMB marketers to add a qualitative component to our research. And finally, we asked top content marketing experts including Joe Pulizzi, Mark Schaefer, Barry Feldman, Ian Cleary, Andy Crestodina, Mike Allton, Lee Odden or Bernie Borges for their insights.
The results have helped us to form the following vision for the content marketer of the future:
Content marketing is now much more complex than producing good content
In quantitative surveys like CMI / MarketingProfs’, a majority of marketers have consistently ranked content production as their #1 pain point year after year. But our interviews have shown a diverse range of situations: while producing enough engaging content and being consistent at it is the first obstacle to content marketing ROI, it’s definitely not the last. As marketers progressively learn to jog or run after they’ve learned to walk, they soon discover that creating good content is not enough to drive tangible results to their strategy.
Our own study reflects that complexity. Content marketing is neither a one-off campaign nor a specialized task. It is an ongoing and comprehensive process requiring optimization at every phase of the content marketing lifecycle, something that 63% of marketers acknowledge.
Do marketers expect technology to be part of the answer?
“Yes, absolutely” says Mark Schaefer. Both qualitative and quantitative answers are clear: marketers want and expect technology to help them make content marketing work for them.
“Today, marketing is math. To the extent that we can use technology to distill wisdom from the numbers, we will be more effective marketers.” – Mark Schaefer
From a quantitative standpoint, 66% to 93% of marketers think it’s either likely or very likely that technology will make content marketing more efficient in the various tasks of the content marketing lifecycle:
The interesting take-away is that marketers don’t just expect technology to help organize data or task management: they also expect it to make them more efficient with creative tasks and strategy definition.
Or to put in Barry Feldman’s words:
“Content marketing future success is almost 100% based on technology.” – Barry Feldman
Expectations: content marketing automation or content marketing intelligence?
We had robots assembling cars long before they could drive one. Similarly, we’re starting to see a growing need for elements of content marketing to become automated:
“One of the biggest things with technology is being able to scale what you do. There’s so much work involved: you can’t be in content marketing without technology.” – Ian Cleary
The benefit of content marketing automation here lies in its ability to free up valuable time that can be dedicated to more human tasks such as building relationships, creating content or defining your strategy.
But what we’ve found is that marketers also expect technology to be smart – and make them smarter. Marketers are looking for content marketing intelligence that will help them to make better decisions and generate returns from their content investments:
“Of course I want to be as time-efficient as possible. But rather than doing it faster, it’s more about being smarter. So that the hard work that I put into content has more potential of being successful.” – Bernie Borges
These expectations were reflected in the results of our survey. While content marketers’ #1 expected benefit from technology is to save time, a large number of marketers expect technology to help them get more intelligence on their content strategy.
Smarter, faster, stronger: meet the content marketer of the future
Let’s fast forward and dream: how can technology make our lives easier as content marketers?
The content marketer of the future will:
Be more confident on what content to create
While technological advancements in artificial intelligence can be scary, humans aren’t being replaced… yet. While machines aren’t expected to write content for us, they should help us generate content ideas in a much more predictable way by identifying trends, keywords or ideas that are appealing to our target audience.
“We need cognitive content marketing: technology should deliver topical ideas based on trends, the business problems I want to solve as well as on influencers or customers that I want to reach.” – Bernie Borges
Technology can also help facilitate the complex process of content creation through checklists and automated tests to ensure the quality of our content before we hit publish and invest time in distributing it.
“I don’t think technology can teach someone to be a great writer. But it could tell you if your content is well written, if you included quotes and images, etc…” – Andy Crestodina
“Technology should help us predict success based on a draft. We’ve all been wasting time writing pieces of content that were not popular while also censoring ourselves by not publishing something that might have been.” – Mike Allton
Identify improvement opportunities automatically
Content marketing methodology involves many different best practices that are easy to understand but hard to keep track of. Findings from a previous research study conducted by Scoop.it showed that most marketers fail to systematically apply even the basic best practices of content marketing. What would happen if we reversed the roles and left it to machines to identify potential untapped opportunities and the specific actions we can take to get more out of the work we’ve already done?
“I’d love a dashboard where I could go to on a regular basis that would automatically be updated and tell me things like ‘you should share this evergreen content because it resonates well’ or ‘consider creating more content in that category as your audience likes it’.” – Ian Cleary
“Feeding you actionable advice will become a big part of content marketing technology, by turning analytics into action.” – Barry Feldman
“We need tools showing low-hanging fruit opportunities from your blog: use these related terms, collaborate with these people… or even link from these high traffic posts to these high converting posts.” – Andy Crestodina
“Our goal is actually not to create more content. Ideally we’d want to create the minimum amount of content with the maximum amount of results.” – Joe Pulizzi
In other words: what are the opportunities that lie within the content I already have? The answer to this question is critical in order to generate maximum return on investments- and technology is expected to answer this question on a real-time basis.
Be (almost) omniscient
Armed with more intelligence in the form of insights and opportunities, content marketers will be more knowledgeable, especially when combined with perfect visibility on the existing and planned content they have available.
“Editorial planning should integrate all sorts of data sources on customer segment, industry trends, keywords, influencers, social topics… as well as visibility on existing channels, influencer participation for co-creation and promotion, existing assets for content repurposing and real-time audits for dynamic performance optimization” – Lee Odden
Demonstrate the value more clearly
What if we could make content marketing an undisputed and proven strategy? And demonstrate the value clearly on an ongoing basis? As mentioned above, many marketers are wary about this topic and expect a lot of improvements.
Technology should be better integrated to provide measurement across the whole lifecycle in a personalized manner that gives us an edge.
“The measurement side is currently not good enough. End-to-end tracking needs to be improved so that the data isn’t lost from one stage to another or from one tool to the next.” – Ian Cleary
“The ROI is the real question for the medium to large businesses. But you can’t expect somebody to see content and make a purchase decision instantly. Last touch attribution doesn’t work and we need technology to provide a better model to understand what exactly we’re getting from our investments in content.” – Mike Allton
The fears associated with content marketing automation
The road to hell is paved with good intentions. Content marketing automation is not perceived as a solution devoid of dangers or risks: while some of the marketers we interviewed expressed some concern about their jobs becoming automated, the main fears were focused around misusing the technology.
Technology can’t be a shortcut for building a strategy or learning content marketing methodology in the first place.
“I look at technology for content marketing being used right now as putting off fires, solving very small issues. Before buying technology for content marketing, you need a strategic vision that makes sense for the organization.” – Joe Pulizzi
“Automation as a function of unsophisticated marketing has no winner.” – Lee Odden
In addition to the usual concerns with new technology adoption (learning curve, complexity, risk…), marketers we surveyed express other concerns. We’ve all seen brands receive harsh criticism for making automation mistakes on social media, and the risk of losing control is also often mentioned. Perhaps more importantly is the fear of compromising content quality: content is regarded as a fundamentally human activity, thus many view the idea of automating its creation as a risk of content becoming less authentic and instead growing more robotic and generic.
Perhaps a longer term concern, there’s also an “arms race” argument which asks the following: when we all have better software and tools, how do we find the edge against competitors?
“My biggest concern in this space is that we over-rely on automation and become lazy marketers. It’s intoxicating to let the algorithms do the work but if this is the same information our competitors can see too, how do we create competitive advantage?” – Mark Schaefer
Over the past 5 years, content marketing has transformed from a simple opportunity into a necessary practice for businesses. But to fully cross the chasm and deliver undisputed results, it will need to benefit from major technology innovations. The content marketer of the future will still need to understand content marketing methodology, have creative skills and build her own strategy. But she’ll have intelligent content marketing automation to be smarter about the content she creates and the opportunities she has, faster at managing content operations and stronger at demonstrating the value to the rest of the organization.
Want to work smarter and start generating real results from your content marketing? Find out how to use the new Scoop.it Content Director to help you become a smarter marketer!
The far-reaching utilization of internet and it’s ever intensifying requirement in our culture is utterly unparalleled Lots of people are making use of tons of information found online based upon their needs. These days, almost everyone belonging to any age group is able to get any type of information at the drop of a hat. Yet how can you put this on your side to making money online.
The present internet development has a flip-side to that. Far, a good deal of us might just have the impression that being seated in front of our computers and laptops, is just making us consumers of information. Yet, this is not quite the case! As a matter of fact, online world has emerged as a great source to make online money.
If you have been thinking ways about getting extra income, this particular blog will hopefully be of an immense help for you. Here, I am detailing certain means with which you are able to keep your cash-flow undisturbed. These are simple but reliable strategies that require no big investment to start with. You, however, have to have a number of skills so as to leverage them to your reward.
Start off With a Blogging Web Site
Web blog content writing has turned into one of probably the most reliable means of generating passive income nowadays. Despite the fact that it takes a while but the rewards are tremendous. If you are going to start your blog site as soon as today, you will most likely have to wait for a few months or even a year before you see any kind of revenue coming in. No one can stop you from monetizing your skills if you are specialized in a particular topic or you have an expertise in a specific domain.
There are many blogging platforms where you can post your blogs. For example, WordPress.org, WordPress.com, Blogger, Tumblr, Medium, Squarespace, etc are some of the widely used platforms. You can choose any of these platforms (I will personally recommend WordPress) and register your domain name and hosting. After designing your blog, you can then add posts and pages.
Put together internet-based training courses
Should you already have a solid expertise about a topic or a skill set and want to communicate this in successive chapters and installments, putting together an online course would certainly be the very best proposition for you. Online courses are significantly emerging as sought-after because students and learners find them really convenient in regards to availability, convenience and because they can possibly do it in their own time.
So, just how do you establish your internet-based course? Well, you can easily find many networks where you can put your training programs available for sale, for example, Skillshare, Udemy, Click4Course, and WizIQ, etc. You can upload your courses in any of these platforms and establish your personal price points. Whenever an individual purchases the course, you get a specified amount of it.
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Take Advantage of the Potential of YouTube
Believe me; the earning potential by means of YouTube is impressive. In the event that you can establish a channel properly, you can make thousands. It, fortunately,depends how and what you do with your YouTube channel as it is the top video platform throughout the internet today. There are many YouTube stars who have already accomplished it and are earning millions of dollars. However, I can not offer any guaranteed assurance that you will become one but, I can promise you taking modest steps your online videos can generate income for you.
You can start off by producing short videos of cooking certain dishes that you are experienced with, or ideas how to play guitar (if you know it), or video presentations about taking care of your family pets. After putting together awesome videos that people will enjoy and share, you can publish it on YouTube. There certainly are certain aspects that you will have to focus on if you want people to watch and like your videos. To begin, it should have a captivating headline. Secondly, it needs to have ideal audio, light, resolution and clarity. Additionally, share your videos on every one of your active social media sites.
Earn with the Help of Affiliate Marketing
Affiliate marketing is a highly recognized method of generating additional money online. It is the practice through which business enterprises pay affiliates for each website visitor of their websites, which are generated by the affiliates' marketing strategies. It is reasonably cheaper and more efficient means to start making money online.
If you are looking forward to become an affiliate, you will have to market products or services as well as a online web sites to generate a specific amount as a commission from sales produced. Affiliate marketing has turned into a crucial source of online profits for thousands of people all over the world..
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The business practice of content marketing is really the business pertaining to plans. Blog site post recommendations, newsletter or ebook thoughts, ideas for courses or whitepapers– we need them all.
And we need a lot of them!
In most cases the overall focus of our web content will be established by business purpose. Small business weblogs must focus on subjects that uphold the product offering.
So as to support the business enterprise, along with a financially rewarding blog, web content creators take a static topic area and write about it repeatedly again in (hopefully!) fresh and highly engaging ways. It’s a bit just like rotating a gemstone and explaining how the light bounces off of assorted features.
As content areas become saturated, and competition for attention increases, it’s more important than ever to be adept at finding topics closely related to our main subject areas.
Within this post content, we’ll look at how data can augment our creativity and help us discover endless web blog post ideas.
A Data Driven Approach to Blog Post Ideas
Sometimes, often early on in the life of a blog site, it’s less troublesome to come up with blog content concept ideas making the most of creativity, industry, and intuition knowledge.
It’s the honeymoon phase of blogging! We really should take pleasure in it (Likewise, create a scrapbook– we’ll need some of that creativity down the road!).
At some point we’ll run out of ideas, or we’ll be asked to justify the ideas we do have.
Visitor communications are a substantial support at this moment. Ask your customer success team what they think your clients have an interest in.
To make that input practical, try the 10 × 10 exercise suggested by Stephanie Liu from Lights, Camera Live:
Take a sheet of paper and fold it in half.
On one side write the 10 most frequently asked questions about your product or service.
On the other, write the 10 questions people should be asking about your product or service but aren’t.
Now, you have a list of at least 15 – 20 things to blog about.
Reinforce and Simplify Your Blog Content Concept Creation.
Google Analytics or other tools track site visits, and social signals help gauge audience interest, so we can iterate on our current blog post ideas.
To track site visits to a particular blog post, you’ll need the Behavior section of Google Analytics.
Apply a filter to limit the results to only your blog pages.
This data will show you which of your posts draw the most visitors. And, the Average Session Duration will tell you if they stuck around long enough to really engage with the content.
Social engagements help us to see what audiences are interested in.
For example, our most shared posts at BuzzSumo this year are lengthy guides or research reports.
Social engagement is a great proxy for audience interest. When we know that content about one facet of our product is grabbing social attention, we can increase our connection with our audiences by leveraging that topic.
In addition to looking at analytics and social shares, it’s also critical to drill down into industry sources– reading, researching, and documenting trends as we go.
To truly benefit from this approach, consistency and commitment are required.
Ann Handley, author, speaker, and Chief Content Officer at Marketing Profs, recommends collecting and recording five writing ideas each day.
Here are a couple of sources to get you started:
Amazon’s book previews: Look at chapter titles
Google Trends: Use the explore option for your subject area
Hashtagify.me: Look for variations of your topic areas in hashtag form
Conference agendas: Look at the titles of keynote speeches and workshops
Google’s “searches related to”: Located at the bottom of each search page
Pinterest’s auto suggest: Look at the topics suggested at the top of search results >>>>>>>
Finding and qualifying blog post ideas is time-consuming, especially if you write many posts a day or work for multiple clients.
The BuzzSumo Topic Explorer is one way to save time. It suggests related topics, popular content, AND a key question for any subject you write about.
The Topic Explorer adds a layer of artificial intelligence to our platform, allowing content creators to expand their reach (and their blog post ideas) to new subject areas.
The Topic Explorer’s question suggestion is curated based on relevance. Each related topic includes additional subtopics to explore.
Once you know your audience’s preferred content formats, it’s easy to combine them with related topics to generate new blog post ideas.
For example, our audience likes original research and “How to” posts.
And, for our main topic area, “content marketing,” The Topic Explorer recommends the following related topics.
The table below shows how I might combine the two to come up with blog post ideas.
Another approach would be to look at individual questions in the related topics and work through them, adding How, Why, or List posts formats to create working titles. Infographics are also a great way to answer questions!
Any source of related topics can be put through this grid to spur creativity!
If you have ideas from conference agendas, or from Google related searches, or from Pinterest auto-suggest, add them to your grid for even more blog post ideas.
Blog post ideas for saturated content areas
When faced with a saturated or overly competitive topic area, what do you do?
More ideas for the same saturated topic won’t necessarily help grab attention if there are already hundreds of thousands of published posts. There are two mental models we find helpful to expand topics for saturated content areas.
Hierarchical expansion begins with a broad topic and looks to more and more specific themes. Andy Crestodina described this concept as “niching down.”
For example, if social media markeing is the topic I write about, and it’s saturated with content, I may want to consider narrowing my focus:
Social media marketing
Facebook marketing
Facebook Live
Facebook Advertising
AB testing Facebook ads
Average Facebook ad spend for an SMB
Saving money on Facebook ads as an SMB
Which type of ad goal is the best value for an SMB
Creating an a lead gen ad for an SMB
Content marketing
Lateral expansion looks at ideas that are related to each other at a similar level of specificity. The litmus test for lateral expansion might be this:
People interested in X are also often interested in Y.
In the example above, Social Media Marketing and Content Marketing would be examples of lateral ideas. It passes the litmus test, “People interested in social media marketing are also often interested in content marketing.”
Of course, these two models are a little arbitrary! (Taxonomies are tough in every field of study.)
Laterally related topics can also be expressed as part of a hierarchy. They would simply be listed with the same level of importance.
And, specific areas of interest in a hierarchy are only “niche” in the sense that they can be considered a subset of a larger topic area. Niche areas will often have their own experts, big ideas, and areas of ongoing controversy or study.
However, the concepts of lateral and hierarchical expansion are useful for developing blog post ideas, especially if our main topic area is heavily competitive or already saturated with great content.
The Topic Explorer offers a quick look at lateral and hierarchically related ideas.
For each laterally related topic, there are more specific, niche keyword suggestions.
And, additional Topic Explorer searches can produce even more related and specific inspiration.
Qualify related topics
Once you have created a massive file of blog post ideas, how do you decide what to write about?
At its simplest, qualifying a topic is binanary:
Something is either a good idea or a bad idea.
But, if you have ever tried to convince your team of either, you know that you’ll need more than a hunch to persuade your boss, client, or colleague.
Qualifying topics is done in two phases – before you publish, and after you publish. In both phases data analysis can help guide the process.
Customer questions, customer surveys, social engagement with existing content, web traffic data, industry trends and thought-leader input all help us to select the best blog topics.
If you have a file of customer questions or survey responses try running them through a text analyzer to see which themes emerge. (Thanks to Gini Dietrich who suggested this approach for developing courses.) You can do the same thing with conference agendas, etc.
For example, here is a wordcloud of topics from the 2019 Social Media Marketing World agenda, created at jasondavies.com/wordcloud (I removed the word marketing).
I also did simple text analysis to find the words used most in the presentation descriptions:
Facebook
Content
Video
Sales
Business
Live
Instagram
Build
Grow
Linkedin
With this analysis, I can see what industry leaders are thinking about and use these hot topics to validate blog post ideas.
For example ‘Facebook Live’, ‘YouTube content’, or ‘use of bots in marketing’ all seem like good blog post ideas.
The Topic Explorer, built on BuzzSumo’s database of more than 5 billion articles, offers social engagement data to further validate keywords.
BuzzSumo leverages machine learning to suggest topics that creators can rely on, without needing to spend time analyzing line after line of information.
Popular posts are those with the most relevance and engagement.
If you navigate to the Content Analyzer, using the button at the bottom right of the popup, you will see the most evergreen topics, or sort to see the topics with the most engagements by network.
Fundamentally, content marketing is a quest for site traffic.
We spend a lot of time thinking about how to get more people to visit websites.
One way to do this is to appeal to a wider audience.
If your traffic drops off, writing about a closely related idea may expand your reach to more users.
The example comparison below shows far less competition and more average social engagement for the topic “employee engagement” compared to “human resources”.
If my human resources site isn’t gaining traffic, employee engagement might be a good expansion topic.
How to position multiple ideas
With endless blog post ideas in mind, we’ll need to think about how we use blog content to increase – rather than dilute – the impact of our site. We will also need to design a logical path for users through our content.
Lee Odden, co-founder and CEO of TopRank Marketing, recommends a hub and spoke model or a power page approach.
Hub and spoke
In a hub and spoke model, tiers of supporting and related content connect to each other and drive readers toward the hub or central content piece.
Consider creating a best answer post as the centerpiece for this strategy.
Here’s an example for accounting software:
Use The Topic Explorer to chose the best spoke content and be sure you’ve covered every facet by looking at the suggested questions and asking if a customer would find a satisfactory answer on your site.
Power pages are based on a similar concept, but they place the supporting materials, primary topic and related resources all on the same page.
Lee illustrates the concept this way:
Whichever layout you choose, a blog idea file filled with related topics is a must to drive business goals.
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