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Jul 20

Oddities Flea Market Returns to Brooklyn Bazaar

By bonusadm

A piece from Forgotten Boneyard. Forgotten Boneyard

It’s officially fall, the celebrated season of leafy decay and fake pumpkin flavoring. As the air grows colder and the nights longer, we find ourselves lured to the weird and the witchy, titillated by the vexing charm of the unknown and otherworldly. For Ryan Matthew Cohn, this is more than just a season, though—this is his livelihood.

The Brooklyn-based oddities collector has long been a dealer of the unexpected and fantastic, from archaic medical instruments to outdated globes, stuffed birds to shrunken heads. This weekend, he and his wife, Regina, will launch the second edition of their Oddities Flea Market at Brooklyn Bazaar in Greenpoint where they, along with over 40 other vendors, will sell their bizarre wares.

Cohn told Observer that they started the market in 2016 in response to the Morbid Anatomy Museum’s last fall, the result of soaring rent prices and overhead costs. “We didn’t know if it would become an annual thing, but a lot of the vendors asked us to plan another one,” he said, noting that the former museum had served as an important marketplace for many in niche collector markets.

“New York is such a historic and creative place, but we’re seeing that fade away as the people who maintain this history and creativity get priced out of the city,” said Cohn. The Oddities Market was created not only as a revenue-generating platform for vendors whose market visibility shrunk in the absence of Morbid Anatomy, but also as an homage to former institutions and venues that supported the cultural work of curiosity keepers.

Items from Riposa Antiques. Riposa Antiques

As one of those keepers, Cohn felt the loss of the museum—which he had sold through from the beginning—keenly. Growing up in Upstate New York, he was surrounded by nature, prompting an interest in natural history early on. His love of collecting developed at the tender age of eight. “I’ve always been a bit OCD and one day I just got obsessed with baseball cards,” he said, which confused his parents since he didn’t watch baseball; in fact he hated all sports. He sold the cards later on, and many of them turned quite a profit for the nascent dealer. “I think that’s what really made this into a profession for me,” he said. “So I started focusing on collecting things I thought were interesting.”

Clearly that wasn’t baseball. The Cohn’s Greenpoint apartment is filled with skulls, mini mummies, drawers full of carefully aligned human teeth and a dessicated anus. These visceral objects sit alongside stately rare books and 18th century oil paintings sourced from European flea markets, all illuminated by dramatic antique chandeliers. Their couple’s British Blue cat can be often be found using a hippo skull, on display in the living room, as a scratching post.

Obscura Antiques & Oddities Obscura Antiques & Oddities

From 2010 to 2014, Cohn starred on the Discovery Channel’s TV series Oddities, a reality show following the strange dealings of the East Village antiques store, Obscura. More recently, he curated , the bar filled with heads inside downtown Brooklyn’s Alamo Drafthouse. The dimly lit cocktail den is filled with a selection of waxwork sculptures featuring realistic displays of anatomy, pathology, anthropology and even death masks of 19th century celebrities, all from the Munich-based Castan Panopticon collection, which Cohn acquired part of when it went up for sale. “Basically it’s a museum you can drink in,” he said. “It’s meant to feel like a cabinet of curiosities,” with cocktails divvied up accordingly between “anatomicals,”“pathologicals” and “geographicals.” Both House of Wax and the travel publication that takes strange places around the world as its purview, Atlas Obscura, have provided support for this year’s Oddities Market.

Cohn says that the demand for historical ephemera and unique paraphernalia is stronger than many realize, but that many people just don’t know where to look. “With the Oddities Market, we want to create a one-stop shop for people that are interested in unusual stuff,” he explained. Indeed, the market provides plenty to see and buy for the curious shopper. This year’s edition features the return of many of last year’s vendors from across the U.S., as well as well as a dozen additions, prompting the fair to expand by three rooms. Sellers include artists like photographer Karen Jerzyk, jewelry designers Blood Milk and Goldengrove, rare book and antiquities dealers, taxidermists, and osteologists.

The shoppers are as multifarious as the fair’s offerings as well. “We get a lot of tattoo artists that come through, along with serious collectors, doctors interested in strange specimens, and people who are just shopping for some cool decor,” Cohn said. “But we also have your run-of-the-mill Goths who need to get their skull fix.”

Margaret Carrigan is a freelance writer and editor. She planned to go to law school but she did terribly on the LSAT, so she got a master’s in art history instead. She lives in Brooklyn with her cat, who is named after Alyssa Milano’s character from the early aughts CW smash hit series Charmed.

Find the Taxidermy Bird You’ve Been Searching for at the Oddities Flea Market

Source

http://observer.com/2017/09/oddities-flea-market-returns-to-brooklyn-bazaar-september-30/


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affiliate Marketing online
Jun 24

Is Affіlіаtе Mаrkеtіng Online Right Move

By bonusadm

Affіlіаtе Mаrkеtіng Online Right for You?

Thоuѕаndѕ, іf nоt mіllіоnѕ, of оnlіnе wеbmаѕtеrѕ аnd marketers аrе turnіng
tо affiliate marketing tо earn еxtrа mоnеу from thе wеb. Affіlіаtе mаrkеtіng
оffеrѕ thе реrfесt wау fоr the оrdіnаrу person to cash in оn the billions
оf sales made оnlіnе еасh year. But is Affіlіаtе Marketing online right fоr уоu?

affiliate marketing online

Is this ѕоmеthіng thаt уоu should investigate аnd рurѕuе furthеr if уоu
trulу wаnt tо monetize уоur site оr соntеnt? Aѕ a wау оf an аnѕwеr and tо
gеt уоu thіnkіng аbоut affiliate mаrkеtіng online; I would lіkе tо оffеr
ѕоmе оf mу оwn еxреrіеnсеѕ as a full-tіmе оnlіnе
affiliate mаrkеtеr.

​​Truth be told, I really did not plan to become an affiliate online marketer.
It more or less just occurred, primarily by a fluke, as I was struggling
to market my first web site on Internet marketing some 10 years ago now.
My original plan of action was to re-sell a number of software products
and work with a MLM company with some expectations of making some
online income.

Effectively, to make a long story short, the majority of things sometimes do
not always turn out as we actually plan. Rather than marketing these software
products, and that MLM program was a totol bust. I came to be a great deal
more interested in looking into "how to market online" and examining " how
online marketing systems operated" I was far more captivated in the "nuts &
bolts" or "marketing tools" behind these online marketing systems rather than
earning a few pennies for all of my efforts.

​I was particularly intrigued by the search engine called Google. Yes, there
are many online marketers around who have been studying Google since it
first started. And I believe it was Google and its AdSense program in
particular that sort of legitimized the "whole idea of making money online"
for me. I turned my attention to other ways of monetizing my web sites,
specifically with affiliate marketing programs. And the rest as they say
is history ...

Affіlіаtе Marketing Online Rіght Move?

​Dо уоu hаvе a website? Are you іntеrеѕtеd іn еаrnіng еxtrа revenue from your
web ѕіtе? Arе you trуіng tо earn a full-time іnсоmе оnlіnе? Mоrе іmроrtаntlу:

Is Affiliate Marketing Right for you?

​Fіrѕt, уоu have tо realize Affіlіаtе Mаrkеtіng is whеn you рrоmоtе аnd ѕеll
аffіlіаtе рrоduсtѕ frоm уоur site оr sites. Actually, ѕеllіng іѕ nоt quite
thе rіght word bесаuѕе уоu DON'T actually ѕеll anything from your site. Yоu
mеrеlу refer you web site viitors tо the аffіlіаtе ѕіtеѕ уоu are promoting
by wa of уоur аffіlіаtе lіnkѕ.

​Bеlіеvе mе, ѕоmеtіmеѕ this соnсерt is vеrу hard tо еxрlаіn tо сlоѕе fаmіlу
and frіеndѕ. But whаt dо you sell market and promote оnlіnе? Yоu dоn't hаvе
аnуthіng tо market/sell? The question is hоw саn you make money?


​Tо rереаt, wіth affiliate mаrkеtіng уоu dоn't ѕеll anything dіrесtlу оnlіnе;
уоu ѕеnd your website visitors tо your affiliate companies оr merchants,
site where they buу ѕtuff and ѕіnсе thеу are соmіng frоm your site's affiliate
lіnkѕ you get сrеdіt and commissions fоr the ѕаlе.

​As an online affiliate marketer in my view I see it as a chosen lifestyle rather than a job or being employed. I never think of it as a job or working for someone else. It could be, that's because I am my very own master, I am able to operate from my home and able toset my own hours. I can take time off, I can easily go on trips and travel. The feeling of independence is genuinely invigorating to say the least.

Source:

http://ezinearticles.com/?Is-Affiliate-Marketing-the-Right-Move-For-You?&id=2051231 

​.

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Jun 12

Ultimate Affiliate Marketing Success Tips

By bonusadm

Essential Affiliate Marketing Success trends

​Affiliate Marketing Success has always been the backbone of the underlying business on the Internet– of course, it has been around before, but it is the easiness of networking via the web that rendered it as ubiquitous as it is these days.d as any booming industry, it isn’t static – every year brings new challenges, trends, and affiliate marketing success rate opportunities, which means that if you want to stay on top, you should know which way the market is going. So what can we expect in 2018?

affiliate marketing success

​Growth of Video and Augmented Reality Content

Success in Affiliate Marketing has always been the backbone of undertaking business on the Internet– of course, it has been around before, but it is the easiness of networking via the web that rendered it as ubiquitous as it is these days.d as any booming industry, it isn’t static – every year brings new challenges, trends, and opportunities, which means that if you want to stay on top, you should know which way the market is going. So what can we expect in 2018?

1. Growth of Video and Augmented Reality Content

Humans are physically and psychologically wired to be more responsive to visual content, and the direction in which the Internet had been developing ever since most users acquired sufficient bandwidth proves this point right. Video has already achieved complete dominance over all other types of content: no less than 85% of marketers use it in this or that form, and one-third of all online activity consists of watching the video. Videos are everywhere: on social media, on corporate websites, in product demos.

For affiliate marketing, it means that if you are not using videos to engage visitors, you are losing a massive opportunity. Practice shows that it is much easier to entice a visitor to watch a video than to consume any other type of content. In addition to that, take a closer look at AR (augmented reality). It was a big thing back in 2016 but stood somewhat low in 2017, but now we are going to see its comeback after technology gets perfected and used to its full potential.  It will be more accessible to marketers and serve as an excellent way of reaching out to potential clients.

2. Growth of EPC-Based Payment Model

EPC (earnings per click) is an affiliate payment model built around the rate of commission you get for the achieved click-throughs or the necessary activity performed on your affiliate links. It is already a widely used payment model across affiliate networks, and 2018 is likely to see it grow. There are many reasons for that, primarily that it provides a deep insight into what is happening both for affiliates and advertisers, making it easy to see what is being done wrong and what has to be changed. Therefore, it may be wise to start working with well-established EPC affiliate programs early in the year.

3. Many Affiliate Marketing Networks Will Disappear Or Change

No affiliate marketing isn’t dead despite all the efforts of Google and Facebook and isn’t going to disappear anytime soon. However, there are just too many affiliate networks out there today, especially since the mass emergence of Chinese networks. More supply means greater competition, and while it means better conditions for both marketers and affiliates for a while, it may indicate that the network you’ve decided to hook up is going out of business. So, you have to find a replacement quickly or risk disrupting your business. 2018 will likely see the spread of affiliate marketing to developing countries, which will mean an even more significant competition, so look out.

4. Ecommerce Is Big and Will Get Bigger

With every passing year, people from more and more countries are getting more comfortable with using their credit cards online as well as mastering new and more advanced payment methods. It means more business in ecommerce, which in turn means more and more diverse advertising, which means the higher participation of affiliate marketing in this niche.

5. Growth of Voice Search

Voice assistance like Amazon Alexa and Google Home steadily grew in their use throughout 2017 and are increasingly often integrated with third-party products. In long-term, it can mean a general move towards voice search and, therefore, affiliate marketers have to predict this and adapt to more natural-sounding speech patterns and long tail keywords.

In general, affiliate marketing is likely to continue to grow, with more merchants and website owners creating new affiliate programs on popular networks and advertisers trying to diversify their affiliate traffic sources, and you would do better to jump the bandwagon.

Source

https://www.business2community.com/affiliate-marketing/5-key-trends-success-affiliate-marketing-2018-02024702


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affiliate marketing mistakes
Jun 03

Get Rid of Worst Affiliate Marketing Mistakes For Good

By bonusadm

Guide To 6 Worst Affiliate Marketing Mistakes

You really don't possess your very own product yet and you want to make some money promoting affiliate products. Nevertheless if you promote affiliate products by means of email, there really is a better than even chance that you are truly making at the very least one of these types of affiliate marketing mistakes and it is really costing you money.

Envision if every single time you promote a product, you create additional money with no additional effort due to the fact that you stop making a number of the worst affiliate marketing mistakes wouldn't that be worth exploring?

1. Promoting Affiliate Product Without Knowing Much About It

Common Affiliate Marketing Mistake; quite frankly given that other people are marketing a line of affiliate products may not accurately suggest that you should, additionally. If you don't know what it is that you're selling, it makes great understanding that you're more than likely to do a sub standard effort of marketing it. "Hey, purchase this product considering that other people are purchasing it so it must definitely be really good. Just what kind of an endorsement is that?

That is why you want to possibly get a review copy from the merchant just
before the produt launch, or invest in the product on your own. Then dedicate
time actually putting to use the product. Choose 3 to 5 factors you really like
about it and highlight these in your advertising promotion.

By critiquing and reviewing the product prior to marketing/promoting it, you
will discover if it's something you want to stake your credibility on. It goes
without saying, if you recommend a second-rate product, your email list will not
satisfied with your promotions and your credibility will take a hit. Promote
plenty of junky products and you'll will need to change your name and build a
new list.

2. Using The Same Promo Copy Everyone Else Is Using

One of the biggest affiliate marketing mistakes  using the same promo copy as all the other affiliates; the moment of the huge launch and you duplicate and insert the identical email a hundred other affiliates are actually sending out to their lists-- do you honestly think your readers aren't on a number of these other lists at the same time? When they see you're just a another cookie cutter line many other affiliates, they're most likely to understand and recognize your emails as junk and hit the unsubscribe button.

The occasion you put in the time and effort to compose your own emails, you will stand completely apart from the masses. While the cookie cutter emails are being ignored, yours are getting read and getting clicks. Write and compose your own marketing emails with your own one-of-a-kind personality and angle, with sincerity and belief in what you are saying, and you will outperform other affiliates with email lists much larger than your own.

3. Not Adding To Any Product Value

Constantly consider what you can add to the product to present more market value. As an example, you can add a product of your very own as a bonus, or do a coaching call for everyone who purchases. You may perhaps start a mastermind group that can help the buyers carry out what they learn in the course,or perhaps create a new product to give them as a bonus (which you can then sell to others.).

Always think about how you can add value. Many times it can be as uncomplicated as adding a 10 page report or 5 minute video on how to do something step-by-step that is called for in the product. And make certain the value you add is directly pertaining to the product you are promoting. If the product is
tips on how to grow magnificent roses, then a report on the best places to buy rose fertilizer would be perfect, while a video on how to plant asparagus wouldn't make a lot of sense

4. Sending Out Nothing At All But Affiliate Offers

If you want your email messages so to get opened and read, you're most likely will want to blend a friendly share of other material in together with your promotional emails. No one prefers to be marketed to time and time again, and yet everyone revels in receiving updates, how-to's and insider insight from a reliable friend.

Be the friend, and make certain at least 2/3rds of your email messages contain great and useful info. This will establish a relationship between you and your visitors as well as get your promo emails opened and then read.

5. Really Tough Promoting Instead Of Pre-Selling

As an affiliate, your purpose isn't just to sell the product-- that's the job of the sales web page. You job is to get your visitors warmed up to the suggestion of just what the product can possibly do for them, and to make sure that 2 things happen:

First, they click the web link in your email message that triggers the sales web
page. Always remember, you're marketing or selling the click, not the product. And also second, when they click that link they are showing an interest, eager and quite possibly even excited to find out more.

6. Not Being Memorable With Promotion Offers

We touched on this earlier when we spoke of delivering lots of value to your
list in the form of content. When you’re known for delivering value, your emails
are much more likely to be opened and read. But just having great content isn’t always enough to make you stand apart from the crowd. You also need a hook
:

Something that makes you memorable to your readers so that each time they see an email from you, they remember exactly who are and why they should open the email. If you’re like most marketers, you probably assume you already stand out because you know how different you are from other affiliate marketers – but do your readers know this?

From the day they join your list, you should in some way differentiate yourself.
It could be by using a nickname, such as Mr./Mrs. Overdeliverer. Or it could
with your own brand.

If you have a different profession, you can use that as your hook. One fellow I
know was a school teacher and he continue to refers to himself that way even
though it's been many years since he stepped within a class room.

Another marketer is known as being unorthodox (to say the least) and yet another is known for his hair and his bare-foot running. These are all hooks or associations that make them differ in their subscriber's minds from all the other marketers sending out email promotions and offers.

Employ some of these hard-fought lessons and avoid the many mistakes in affiliate marketing and you’ll save yourself years of trial and error, and quickly get on the fast-track to higher profits in your affiliate marketing business.

Source
http://www.futureapp.biz/the-6-worst-affiliate-marketing-mistakes/


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search engine optizization
Apr 02

How Do Search Engine Optimize Your Blog Content

By bonusadm

Does Blogging Help With SEO?

Blogging helps boost Search Engine Optimization quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site.

SEO is incredibly important for online and affiliate marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are entering keywords associated with your product or service via search engines like Google.

But Google’s copious algorithm updates make this tricky. And today’s SEO best practices are all about relevancy and intent. Keep reading — I’ll explain.

How do you know what matters and what doesn’t? What are today’s blog ranking tactics, and what’s considered “old-school”? How on Earth can you keep it all straight?

Confusion is a common issue facing digital content marketers — and we want to help. In this post, we’ll cover how to optimize your blog posts for the keywords you care about, along with a few other optimization tactics you should keep in mind.

Note that this list doesn’t cover every single rule under the sun. Rather, the following 10 SEO tips are the on-page factors to get you started with an SEO strategy for your blog in particular.

SEO can be confusing. Listen as HubSpot’s own Matt Barby and Victor Pan clear things up:

 HubSpot customers: If you want to see specific SEO optimization tips for your individual blog posts, click the bar graph icon on the far left side of the blog editor when you’re working on the post to access the SEO Optimization screen.
optimize-hubspot-blog.png

If you’re not a customer, you can use these tips as a checklist as you blog.

10 Blog SEO Tips to Search Engine Optimize Your Blog Content

1. Focus on 1–2 long-tail keywords that match the intent of your ideal reader.

Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Nowadays, this actually hurts your SEO because search engines consider this keyword stuffing (i.e., including keywords as much as possible with the sole purpose of ranking highly in organic search).

It also doesn’t make for a good reader experience — a ranking factor that search engines now prioritize to ensure you’re answering the intent of your visitors. Therefore, you should use keywords in your content in a way that doesn’t feel unnatural or forced.

A good rule of thumb is to focus on one or two long-tail keywords per blog post. While you can use more than one keyword in a single post, keep the focus of the post narrow enough to allow you to spend time actually optimizing for just one or two keywords.

Why long-tail keywords? These longer, often question-based keywords keep your post focused on the specific goals of your audience. Website visitors searching long-tail terms are more likely to read the whole post and then seek more information from you. In other words, you’ll generate right type of traffic: visitors who convert.

2. Include these 1–2 keywords in specific parts of your post.

Now that you’ve got your one or two keywords, it’s time to incorporate them into your blog post. Where are the best parts of your posts to include these terms so you rank high in search results?

There are four essential places where you should try to include your keywords: title tag, headers & body, URL, and meta description.

Title Tag

The title (i.e., headline) of your blog post will be a search engine’s and reader’s first step in determining the relevancy of your content, so including a keyword here is vital. Google calls this the “title tag” in a search result.

Be sure to include your keyword within the first 60 characters of your title, which is just about where Google cuts titles off on search engine results pages (SERPs). Technically, Google measures by pixel width, not character count, and it recently increased the pixel width for organic search results from approximately 500 pixels to 600 pixels, which translates to around 60 characters.

Long title tag? When you have a lengthy headline, it’s a good idea to get your keyword in the beginning since it might get cut off in SERPs toward the end, which can take a toll on your post’s perceived relevancy. In the example below, we had a long title that went over 65 characters, so we front-loaded it with the keyword for which we were trying to rank: “on-page SEO.”

Search engine result link with a keyword-optimized title

Headers & Body

Mention your keyword at a normal cadence throughout the body of your post and in the headers. That means including your keywords in your copy, but only in a natural, reader-friendly way. Don’t go overboard at the risk of being penalized for keyword stuffing. Before you start writing a new blog post, you’ll probably think about how to incorporate your keywords into your post. That’s a smart idea, but it shouldn’t be your only focus, nor even your primary focus.

Whenever you create content, your primary focus should be on , not how many times you can include a keyword or keyword phrase in that content. Focus on being helpful and answering whatever question your customer might’ve asked to arrive on your post. Do that, and you’ll usually find you naturally optimize for important keywords, anyway.

URL

Search engines also look to your URL to figure out what your post is about, and it’s one of the first things it’ll crawl on a page. You have a huge opportunity to optimize your URLs on every post you publish, as every post lives on its own unique URL — so make sure you include your one to two keywords in it.

In the example below, we created the URL using the long-tail keyword for which we were trying to rank: “email marketing examples.”

Search engine result link with a keyword-optimized URL

Meta Description

Later in this post, we’ll dive into meta descriptions a bit more. Your meta description is meant to give search engines and readers information about your blog post’s content — so be certain to use your long-tail term so Google and your audience are clear on your post’s content.

At the same time, keep in mind the copy matters a great deal for click-through rates because it satisfies certain readers’ intent. The more engaging, the better.

3. Make sure your blog is mobile-friendly.

And for all those valuable search queries being done on mobile, Google displays the mobile-friendly results first. This is yet another example of Google heavily favoring mobile-friendly websites — which has been true ever since the company updated its Penguin algorithm in April 2015.

So, how do you make your blog mobile-friendly? By using “responsive design.” Websites that are responsive to mobile allow blog pages to have just one URL instead of two — one for desktop and one for mobile, respectively. This helps your post’s SEO because any inbound links that come back to your site won’t be divided between the separate URLs.

As a result, you’ll centralize the SEO power you gain from these links, helping Google more easily recognize your post’s value and rank it accordingly.

Pro tip: What search engines value is constantly changing. Be sure you’re keeping on top of these changes by subscribing to Google’s official blog.

4. Optimize the meta description, and use all the space.

To review, a meta description is the additional text that appears in SERPs that lets readers know what the link is about. The meta description gives searchers information they need to determine whether or not your content is what they’re looking for, and ultimately helps them decide if they’ll click or not.

The maximum length of this meta description is greater than it once was — now around 300 characters — suggesting it wants to give readers more insight into what each result will give them.

So, in addition to being reader-friendly (compelling and relevant), your meta description should include the long-tail keyword for which you are trying to rank.

Google result link with extended meta description

In the example above, I searched for “email newsletter examples.” The term is bolded in the meta description, helping readers make the connection between the intent of their search term and this result. You’ll also see the term “E-Newsletter” bolded, indicating that Google knows there’s a semantic connection between “email newsletter” and “E-Newsletter.”

Note: Nowadays, it’s not guaranteed that your meta description is always pulled into SERPs as it once was. As you can see in the above image, Google pulls in other parts of your blog post that includes the keywords searched, presumably to give searchers optimal context around how the result matches their specific query.

Let me show you another example. Below is an example of two different search queries delivering two different snippets of text on Google SERPs. The first is a result of the query “no index no follow,” and pulls in the original meta description:

meta-description-v1.png

The second is a result of the query “noindex nofollow,” and pulls in the first instance of these specific keywords coming up in the body of the blog post:

meta-description-v2.png

While there’s not much you can do to influence what text gets pulled in, you should continue to optimize this metadata, as well as your post, so search engines display the best content from the article. By creating reader-friendly content with natural keyword inclusion, you’ll make it easier for Google to prove your post’s relevancy in SERPs for you.

5. Optimize your images’ alt text.

Blog posts shouldn’t only contain text — you should also include images that help explain your content. But search engines don’t just look for images. Rather, they look for images with alt text.

Because search engines can’t “see” images the same way humans can, an image’s alt text tells them what an image is about — which ultimately helps those images rank in Google Images results. Alt text also makes for a better user experience, as it’ll display inside the image container when an image can’t be found or displayed, and can improve accessibility for people with poor vision who are using screen readers.

Technically, alt text is an attribute that can be added to an image tag in HTML. Here’s what a complete image tag might look like (bolding added for emphasis):

<img class=”wt-blog__normal-image” src=”image.jpg” alt=”image-description” title=”image tooltip”>

Adding keywords to your alt text may seem minor — and it isn’t going to impact your search rankings as much as other things on this list. But it is worth the extra minute it takes to change the name from “IMG23940” to something accurate and descriptive, like “puppies-playing-in-basket:”

puppies-playing-in-basket.jpg

Read this blog post to learn more on-page SEO tips for keyword optimizing the most critical parts of your website.

HubSpot customers: The SEO Panel will recognize whether or not you have optimized your images. Though these elements are not as important as some other optimizations, they’re still necessary (not to mention easy to add).

seo-panel-images.png

6. Don’t use too many similar topic tags.

Think of it this way: when you create a topic tag, you also create a new site page where the content from those topic tags will appear. If you use too many similar tags for the same content, it then appears to search engines as if you’re showing the content multiple times throughout your website. For example, topic tags like “blogging,” “blog,” and “blog posts” are too similar to one another to be used on the same post.

If you’re worried that your current blog posts have too many similar tags, take some time in the near future to clear them up. Choose about 15–25 topic tags that you think are important to your blog and that aren’t too similar to one another, and then only tag your posts with those keywords. That way, you won’t have to worry about duplicate content.

7. Use URL structures that help your visitors.

The URL structure of your web pages (which are different from the specific URLs of your posts) should make it easy for your visitors to understand the structure of your website and the content they’re about to see. Search engines favor web page URLs that make it easier for them and website visitors to understand the content on the page.

This differentiation is baked into the HubSpot blogs’ respective URL structures. If I decided to go to the Marketing section from this main page, I would be taken to the URL http://blog.hubspot.com/marketing. If we want to read the Sales section, all we have to do is change where it says “marketing” in the URL to “sales”: http://blog.hubspot.com/sales. This URL structure helps me understand that “/marketing” and “/sales” are smaller sections — called subdirectories — within the larger blog.

In this way, URL structure acts as a categorization system for readers, letting them know where they are on the website and how to access new site pages. Search engines appreciate this, as it makes it easier for them to identify exactly what information searchers will access on different parts of your blog or website.

8. Link internally when possible.

Inbound links to your content help show search engines the validity or relevancy of your content. The same goes for linking internally to other pages on your website. If you’ve written about a topic that’s mentioned in your blog post on another blog post, ebook, or web page, it’s a best practice to link to that page.

You might’ve noticed that I’ve been doing that from time to time throughout this blog post when I think it’s helpful for our readers. Not only will internal linking help keep visitors on your website, but it also surfaces your other relevant and authoritative pages to search engines.

HubSpot customers: The SEO Panel automatically suggests linking to other internal resources on your website. Think of it as solving for your SEO while also helping your visitors get more information from your content.

hubspot-seo-panel-links.png

If you’re looking for more internal links to add to your post but aren’t sure which would be relevant, you can click “Explore some internal links you might use in this post” for a list of recommendations.

9. Use Google’s Search Console.

If you’re interested in optimizing your best-performing older blog posts for traffic and leads like we’ve been doing since 2015, this tool can help identify low-hanging fruit.

Line graph showing keyword performance on Google Search Console

A lot of content marketers struggle with optimizing their blog posts for search. The truth is, your blog posts won’t start ranking immediately. It takes time to build up search authority. But when you publish blog posts frequently and consistently optimize them for search while maintaining an intent-based reader experience, you’ll reap the rewards in the form of traffic and leads long-term.

10. Use topic clusters.

The way most blogs are currently structured (including our own blogs, until very recently), bloggers and SEOs have worked to create individual blog posts that rank for specific keywords. The result is disorganized, and hard for the user to find the exact information he or she needs. It also results in your own URLs competing against one another in search engine rankings when you produce multiple blog posts about similar topics.

Here’s what our blog architecture used to look like using this old playbook:

Flowchart of HubSpot's topic cluster SEO model

Now, in order to rank in search and best answer the new types of queries searchers are submitting, the solution is to use the topic cluster model: Choose the broad topics for which you want to rank, then create content based on specific keywords related to that topic that all link to each other, to create broader search engine authority.

Using this model, this is what our blog infrastructure looks like now — with specific topics surrounded by blog posts related to the topic, connected to other URLs in the cluster via hyperlinks:

A set of topic clusters for SEO

This model uses a more deliberate site architecture to organize and link URLs together to help more pages on your site rank in Google — and to help searchers find information on your site more easily. This architecture consists of three components — pillar content, cluster content, and hyperlinks:

SEO model using icons for pillar content, cluster content, and hyperlinks

We know this is a fairly new concept, so for more details, check out our on the topic, or the video below.

We don’t expect you to incorporate each of these SEO best practices into your content strategy right away. But as your website grows, so should your goals on search engines. Then you’ll be able to do some link building to get other websites to link back to your blog!

Once you identify the goals and intent of your ideal readers, you’ll be on track to deliver content organically that is always relevant to them.

Source

https://blog.hubspot.com/marketing/blog-search-engine-optimization


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affiliate marketing programs
Feb 15

Criteria for the Best Affiliate Marketing Programs

By bonusadm

Qualifying criteria for Best Affiliate Marketing Programs

Essentially, the affiliate's intention in registering for the ​best affiliate marketing programs to earn money. In affiliate marketing, earnings can be found in the form of commissions, usually a percent off the sale of a product. Why settle for a low-paying program when there are others where you can profit more from given the very same amount of efforts on your part?

Anytime taking into consideration what affiliate programs to work with, go with those that offer higher commission rates. Good rates range from about 50 percent to 75 percent. If the program pays less than that, you may well want to take another look. It may not be worth your time and effort at all.

Affiliate Marketing Program is top quality

Consistently go with the affiliate marketing and advertising program that is supported by a reputable and highly regarded staff with the appropriate and sufficient expertise about the
marketplace. Evaluate the affiliate product and services at the same time.

Are they bona fide, offer good value and are saleable? Keep in mind that you will be putting your own integrity on the line when you join that program. If it's credible, then you will be viewed as such as well.

​Affiliate Product is '​Hot' or getting there

Keep current on market requirements and with regards to the 'trendiest' and 'to watch out for' products. A simple search online will help you determine the type of things that people are
looking for and want to buy. There's a good chance an affiliate online marketing program is marketing that product. When a product line has a high market place demand, it's much easier
to promote.

This is really good news for you as an affiliate of that program given that there won't be virtually any grueling work involved to do just in order to get the product off the ground.  It will certainly sell on its own or for minimal effort to get positive results.

​Affiliate Web marketing program pays higher commissions

Essentially, the affiliate's goal in registering for an affiliate marketing program is the ability to make money online. In affiliate marketing, Your  earnings come in the form of commissions,
commonly a percent of the sale of a product. Why choose a low-paying program when there are others where you can profit more from given the very same amount of efforts on your part.

Anytime taking into consideration what online affiliate programs to work with, go with those that offer higher commission rates. Good rates range from about 50 percent to 75 percent. If the program pays less than that, you may well want to take another look. It may not be worth your time and effort at all.

Best Affiliate ​Marketing Program has a Higher conversion rate

Conversion rate pertains to the duration it takes for a potential customer who clicks on an affiliate web site to develop into a paying customer. In affiliate marketing, this can possibly be infamously unpredictable, with any leads produced from any  email campaign taking as much as 60 days prior to ever purchasing anything.

A really good indicator that a particular affiliate program is the best one to work with is its high conversion rate. This means that even more targeted visitors to an affiliate's site become buyers. When there are more customers, an affiliate's revenues escalate..

To learn about their conversion rate, you can check an affiliate marketing program's website. Some of them publish this related information. Otherwise, you will need to test the product on your own,testing targeted visitors to see how well it performs.

​Another top qualifier for considering any affiliate marketing program for one of the best; does it provide complete customer support. Doing this is a particularly important criteria to search for when choosing what​ affiliate marketing programs for beginners to make use of if you're a novice. There are lots of programs that will furnish their system and leave you to your own devices without taking a look at in on your progress or how you are doing.

If you're not a go-getter or are skeptical of any online marketing programs which don't support their affiliates, avoid these kinds at all cost. Make use of affiliate marketing programs that supply sufficient information, offer affiliate marketing training as well as good customer affiliate support. You will certainly appreciate this supplemental benefit just in case you run into a little bit of difficulty later.

Many of our web site visitors have contacted us expressing their satisfaction over our useful resources on best affiliate marketing programs. We really hope you enjoyed reading through our special research on best affiliate marketing programs. We are updating our article gallery with more information on affiliate marketing programs on an ongoing basis

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search engine optimization
Jan 20

Getting The Hang Of Organic SEO

By bonusadm

In the old days of the Online world, there were no SEO Professionals, automated systems, or all that high technology stuff. A few years ago, in fact, the term “Search Engine Optimization” did not even exist! Website owners battled with approaches and means to obtain the much-needed hits to their website (never mind if it was not targeted) to ideally produce the desired earnings. Those were the days of IBM (or “It’s Best done Manually) and Organic SEO.

search engine optimization

Organic SEO still pertains to the processes and techniques that are undertaken to optimize a web site in order that it obtains good relevance ratings based on the keywords that the site is respondent to. The sole difference between Organic SEO and the SEO we now know is that Organic SEO is a manual method vs. the current automated methods of web page submission and alteration that defines “modern” SEO. Organic SEO focuses on promoting websites on the Natural online search engine results also referred to as organic results in contrast with sponsored web links (Pay-Per-Click/PPC). Organic SEO, when you truly consider is a “purist” approach to website optimization because nothing is a “black box”. As a specialist in Organic SEO, you understand optimization; you don’t just blindly trust it.

Organic SEO is built upon a clear understanding of fundamental concepts, including:

– Search engines and the way in which they work

Obviously, you can not practice Organic SEO if you really don’t even know how the first two letters of SEO (i.e., Search Engine) works. An internet search engine is a web site that provides the visitor a list of recommended websites to visit, based upon an unique keyword or keyword phrases. The ranking of a website is statistically calculated by what is termed as “key word density” or the ratio of keywords to the total number of words of web content in a website. Inbound links and their relevancy is another element that determines your rankings. The gatherer of this statistical data is what is referred to as a “spider” or “spider bot”, which is a program whose function is to count the number of times a keyword appears in a website through a process called “crawling”.

– Search Engine Optimization

You can’t have Organic SEO without the SEO part, and that stands what Search Engine Optimization. SEO’s principal goal is simple: bring as many website visitors to your website as attainable by exerting influence on the search engine to position your website as close to the very top of the list as attainable. As an end result of getting more website visitors, it is really hoped that your website will generate business for you. This specific outcome is every Organic SEO user’s clear measure of becoming successful.

– Viral Marketing Concepts

This is a significant concept to comprehend if you are really serious about becoming a good Organic SEO specialist. Viral Marketing is a strategy to exponentially increase the amount of site visitors to your website from a small base that you have built from your primary Organic SEO approach. An example of Viral Marketing is to offer visitors to your website an option to generate income from their very own website by merely putting in your website’s link on theirs to ensure that when people visit their website, then there is a great chance that they will likely visit yours. This strategy is certainly a handy component of the arsenal of a practitioner of Organic SEO.

– Optimized Domain Names Fundamentals

One of the simplest ideas to recognize, yet also one that is not really as easy to implement. Obtaining a keyword-rich domain name is every Organic SEO consultant’s dream because it carries so much weight in the relevancy scope. If you domain name is precisely what you are selling, you will be able to smoothly sail on without much of a problem in the search engine rankings. The challenge, certainly, is that there is a very high likelihood that the “good” domain names already belong to someone, and this helps make an Organic SEO specialist life harder.

– Keyword and Keyword Phrases Research

This is the very first step on the list of to-dos for an Organic SEO practitioner given that it plays a main role in determining your search engine optimization method. Since it takes several months for any optimization strategy to work, an Organic SEO expert’s efforts will be wasted if he makes the misstep of optimizing a website based on keywords that are not really as popular as he presumed.

Turning Into an Organic SEO specialist is not an easy task in any way because it requires a deep knowledge of the fundamentals that those employing automated systems take for granted. There is a major advantage, however, of Organic SEO vs. the “lazy man’s” SEO: A clear understanding of the concepts makes it possible for you to study SEO scenarios more accurately and formulate strategies that are better suited and respondent to your website’s needs.

This specific accumulation on organic seo was carried out after thorough research
and analysis. We truly believe it brought much better information to the topic of
organic seo for you. We would suggest you to come back again for more information
on the matter.

 

 

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article marketing 2018
Jan 17

Critical Solutions On Getting Results Through Article Marketing

By bonusadm

Are you having a hard time to successfully market your products through articles? Do you want to attempt article marketing, but aren’t sure where you should start? Then you’ve come to the ideal place! Within this write-up, we’ll present you the suggestions you will need to commence article marketing and to make sure that your initiatives thrive.

Like the smell of new Content

Like the smell of New Content

Review Article Marketing Written Content

At any time you are writing content for publication, it is significantly essential to verify or even triple-check your spelling and grammar. Readers are turned off by means of posts that are loaded with misspelled words and ungrammatical phrases. Even if your content is substantial, improper spelling and sentence structure will still make you appear to be unreliable.

Perhaps the most spectacular facet of article marketing:and content marketing most of the working techniques used by marketers today were actually devised and also put into effect by marketers. This indicates that any terrific idea you have that goes against the grain could easily end up being the next chart-topping eBook about the best ways to successfully market.

Utilize a Strong Call to Action Statement

Compose your conclusion paragraphs by using a call to action. Talk first with regards to the primary subject of your article. At that time, emphasize to your target market of the key points which were mentioned in the body of your message. Last but not least, write a statement that implores the reader to make an adjustment, fix an issue, overcome a specific thing, or something quite similar, and in one sentence let them know to seek out your product as their answer.

Assuming that your target in your content marketing strategy is simply just to acquire back links to your web site, then you can focus slightly less on the good quality of your subject matter. The main goal in this type of article marketing is to be one-of-a-kind to ensure that your content helps drive up your google search engine rankings.

Writing a series of related articles can be a great way to get the most out of your article marketing efforts. Of course every article should encourage your readers to find more of your writing, but a series has its own particular kind of powerful cross-promotion. Each installment of an article series acts as an advertisement for the series as a whole.

Now You Too Can Flood Your Websites With
Unique High-Quality Content 

Because content is what makes your business run. The more good content you have, the more keywords you can rank for. The more keywords you rank for, the more traffic you get – and more traffic equals more money

Spin Rewriter content

Ezines are one of the best publishing platforms to use for an article marketing campaign. Remember to check the requirements ezines put on their articles, though. These requirements can change frequently. Review an ezine’s terms of service before you send it your first article, and go back to check it for changes regularly if you continue sending it material.

Identifying your viewers comes in valuable with any type of online marketing. With affiliate marketing this comes in useful given that you should have an idea what types of products or services to market. When the ads are relevant to the viewers type you get the more apt they are going to be to clicks on them.Marketing your articles via the web takes a lot of creativity. Remember that the idea isn’t only to write quality content, you also want to write very compelling content. If you can not hold the interest of your readership, then you will not have a readership and thus no visitors to your website.

Regardless of what variety of products or services you’re selling, you should have the ability to benefit from article marketing. Once you’ve checked out this write-up, you understand what you can possibly do to ensure sure your article marketing is an accomplishment. Soon, a lot of people will be looking for article marketing advice from you.

The present compilation with regards to article marketing was carried out right
after thorough research and evaluation. We genuinely hope it brought much better
insight to the subject of article marketing for you. If you like to check out
article marketing often, We would suggest you to come back again for more
information on the matter.

 

 

Jan 16

How To Use Content Marketing to Help Your SEO

By bonusadm

SEO and content marketing go hand in hand, but what exactly is content marketing? People often have trouble understanding the difference between the two, especially if you’re just starting out in the online marketing world.

Content marketing should be an integral part of any SEO strategy. If you’re not factoring it in, then this is even more of a reason to read this article to find out how you can better utilize content and simultaneously improve your SEO.

Just what is really content marketing?

Content marketing is a combination of all types of marketing activities that focus on creating and sharing information including (but not limited to) blog posts, email newsletters, social media posts, core content on your website, and images. It is also crucial for the branding element of digital marketing, as it is the process of getting your content in front of your potential audience.

Say you owned a new boutique coffee house, for example. As well as looking at optimizing your local SEO so that coffee lovers can find your new spot, you could utilize content marketing by sharing some images of your new coffee shop through social media platforms such as Facebook & Instagram. (You could also publish blog posts providing specific about your different roasts, instructions on how to brew the perfect cup of coffee, the story of the founding of your coffee shop, or profiles of your customers and their preferences.)

People will want to share valuable content because it’s funny, interesting, newsworthy or powerful. So try to create something unique even if you are just putting a new spin on something dated. Also, by incorporating a story that people can relate to you will personalize the experience, thus enabling a deeper understanding 0f your business from your audience.

As well as creating a brand awareness, if you choose to link Facebook/Instagram images back to your site, you will start driving relevant traffic and if the website incorporates a good user experience this will have a positive impact on your SEO, as Google will deem your website as more relevant. Plus, if your content starts to get shared by other platforms, this will continue to build up more links to your website.

What exactly is the objective of content marketing?

When it comes to effective content marketing, you should be creating high-quality & stimulating subject matter for your website visitors. The formulation of high-quality content pertains to almost anything that can be valuable to the end user; regardless if that is engaging, informative or helpful.

Through the efforts of content marketing, the goal is to naturally entice your audience and then encourage them to convert. You can do this by using a call to action on the website, which can help coax your audience to take the next step by offering a discount or limited time offer to purchase your products or inquire for your services.

For example, if you operate a yoga studio and you’re seeking to gain new clients you could write a blog post about recommendations on just what to do in the course of your first yoga class. Then, when people go to your site to read the post, you can offer them a discount on their first class. You attract them to your site with subject matter they find valuable, and then use it as an opportunity in order to get them into your sales funnel.

Can the Content literally any type of subject matter?

 The content could be in the form of photos, videos, blog posts, infographics etc. Just as long as the content presents some type of value and engages your audience, then it doesn’t really matter what type you choose.

You should carefully formulate your social networks strategy to ensure optimum engagement with the content that you share. Curating your Instagram feed and make use of great content is the key to helping to build a community and generate leads and sales via Instagram. If you’re focusing your time and efforts on distributing content on Facebook, Twitter, or Pinterest, you might adjust the style of web content for you to satisfy the interests of the various audiences

The reasons why content marketing can benefit SEO?

1. Textual content is a cornerstone of SEO. Google crawls the website and the subject matter, indexes the website page, and ranks pages accordingly.

Efficient content marketing features writing quality copy which is relevant to the phrases your audience is browsing for. For that reason, the more blog posts you write which have a keyword target, the more probable your website will begin driving in increased organic traffic. The key is making certain that your content pertains to the keyword but avoids poor SEO techniques such as keyword stuffing. Compose naturally and provide quality, high-value related information.

2. Web content provides the basis for keyword optimization. It really allows you to optimize keywords throughout the pertinent pages on your website. Anytime creating material, aim to implement a keyword phrase. Google has improved search accuracy by creating algorithms to understand the searcher’s intention and the contextual meaning of terms.

As a result, you should ensure that you have a wide array of closely related phrases being targeted within the content, as opposed to just the singular phrase you think your target market is choosing.

3. Soon after you start creating quality content and marketing it effectively, your rankings can see a positive result. New visitors to your website because of content marketing are truly potential consumers. Due to this fact, in addition to increasing website traffic to the website, it can likewise increase your leads/sales.

4. Each new piece of content you produce on your website is yet another page that Google can index. While content by itself won’t increase your visitor traffic, it gives the possibility to target new and different phrases which may engage potential customers.

5. Valuable web content improves your authority. Assuming that your content is really high quality, it is most likely to attract more back links and shares all throughout social media as well as other blogs. Valuable content will also have a part in a really good user experience, and the metrics will give Google positive ranking signals.

Final thoughts

Content marketing and SEO collaborate with each other. Time spent doing keyword research for SEO is virtually ineffective unless those keywords are actually made use of in the web content! A healthy balance of both of these is vital to success.

Ensure that you don’t zero in completely on material and that you ensure that your technical SEO is up to speed too. You could produce the finest content in the world, but if Google can’t crawl your website or there are technical troubles, the web content won’t have its maximum reach.

Source

https://www.mainstreetroi.com/how-to-use-content-marketing-to-improve-your-seo-results/

Content Marketing has indeed been extensively discussed over the online world.
We tried to accumulate some really authentic facts about Content Marketing, in
order to help you with genuine material on it. In case you would like even more
infoon Content Marketing, check out at our other write-ups on the topic too.

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fun beauty girls Meme
Jan 08

Influencer Marketing vs. Affiliate Marketing: Which Is Better?

By bonusadm

For the latest authoritative social media and influencer marketing news, trends, and statistics subscribe to our industry digest newsletter!

Influencer Marketing Vs. Affiliate Marketing: The Advantages & Disadvantages Of Each Strategy

Referrals are some of the most powerful forms of promotion a business can receive. In today’s digital space, two proven ways to create these types of recommendations for brands are through influencer marketing vs. affiliate marketing.

Here, we’ll break down how influencer marketing vs. affiliate marketing programs work and compare their efficacy.

 

Influencer Marketing Vs. Affiliate Marketing: Definitions

Affiliate marketing is a promotional program geared toward driving traffic and acquisitions for businesses. Affiliate programs supply digital users (known as “affiliates”) with unique URL IDs (known as “affiliate links”) that reward affiliates when they bring in new customers or sales.

Many businesses offer affiliates a percentage of the revenue their links generate. Anyone can apply to be an affiliate, but individuals with large and engaged online followings generally benefit most from the programs.

Influencer marketing is when a social media personality, like a YouTuber, Instagrammer, or blogger, creates content for a brand. The content is usually designed to promote a message, product, or service in an organic, authentic way.

Influencers will sometimes include affiliate links within their content but, as a fully-integrated, customizable advertising campaign, influencer marketing offers a wide array of messaging and branding possibilities that affiliate marketing does not inherently provide.

Below, we’ll take a look at the advantages and disadvantages of both influencer and affiliate marketing to find out which one makes the most sense for businesses.

Influencer Marketing Advantages

Control

Influencer marketing is a strategic approach that allows brands to select influencers, build relationships, and shape how they’re being promoted and portrayed to consumers. With proper planning, a well-executed influencer marketing campaign can lend this kind of control and customization to a business’s direct-response and branding marketing efforts.

Results

Influencer marketing is driving results for many types of brands by connecting them with users across the most popular social media channels and platforms. Earned media value for influencer marketing increased by 1.5x in 2016 from the previous year with certain advertiser categories averaging over $14 for every $1 spent. Over 60% of millennials buy influencer-endorsed products (vs. celebs) and over 75% of younger demographics aspire to be YouTubers or vloggers for their careers. These are just some of the reasons that marketers have been increasing their influencer marketing budgets, dolling out a staggering $1 billion per year on Instagram alone.

Influencer Marketing Disadvantages

More steps

Influencer marketing’s effectiveness is owed to its targeted approach. Because of this, the process of executing a successful influencer marketing campaign requires proper strategy, planning, and execution.

Brands looking to make an impact in today’s social landscape must be prepared to find and vet influencers, collaborate on content and messaging, as well as manage schedules and launches. However, by partnering with a well-established influencer marketing agency, brands can transfer these steps to experts in the industry.

Investment

While affiliate marketing costs can be minimal, so can the return on investment (ROI). On the other hand, executing a successful influencer marketing campaign often drives bigger results but also requires a larger investment of both time and money.

With the right strategy and team, brands can create influencer campaigns that meet and exceed desired key performance indicators (KPI). However, brands must be willing to invest time and money in order to capitalize on the enormous ROI opportunities influencer marketing presents.

Affiliate Marketing Advantages

Small investment

Businesses adopting an affiliate marketing approach don’t have to invest a lot of time or money. Creating a program with unique URL ID(s) to track traffic and reward affiliates is a relatively straightforward process.

Results

Business Insider analyzed a study showing that affiliate marketing was one of the four biggest drivers of online sales. Another study cited by Cision claimed that up to 40% of Amazon’s revenue — arguably, the largest affiliate marketing company in the world — came from affiliates. Moreover, digital publishers are seeing up to 15% of their revenue from affiliate marketing.

It should be noted, however, that setting up a basic affiliate program does not guarantee results. Many businesses use some form of influencer marketing as a means of driving affiliate traffic.

Affiliate Marketing Disadvantages

Unfocused

Affiliate marketing isn’t designed as a cohesive message or campaign, so affiliate links often lack direction or compelling calls to action (CTAs). As a result, there is no assurance that an affiliate program will properly target or reach relevant consumers. Additionally, affiliate links can sometimes be buried in captions, descriptions, or at the bottom of posts, which readers or viewers may not see.

Lack of control

Virtually anyone can apply to become an affiliate, and typically there’s not an in-depth screening process used to vet affiliate applicants. Due to this, brands may have little or no control over who is promoting their goods or aligning themselves with their brand. This in-cohesive approach can also result in a complete absence of messaging or, in some cases, the wrong kind of messaging by affiliates.

How Affiliate Marketing and Influencer Marketing Compare

  • 1. Both affiliate marketing and influencer marketing are forms of referral promotion that brands can use to drive traffic and sales. While influencer marketing can be used effectively for both direct-response and branding initiatives, affiliate marketing is direct-response only.
  • 2. Many social media influencers are affiliates, but not all affiliates are necessarily influencers.
  • 3. Affiliate marketing by itself doesn’t give brands control over content or messaging, while influencer marketing is strategized, customized, and targeted.
  • 4. Both affiliate and influencer marketing drive results. However, returns are dependent on how the campaigns are crafted and implemented.

Should Businesses Invest in Affiliate Marketing or Influencer Marketing?

Affiliate and influencer marketing are both beneficial tools by themselves, but they’re even more powerful when used together. If affiliate marketing alone isn’t generating the revenue a brand is looking to attain, consider working with a qualified influencer marketing agency to help create a synergistic affiliate and influencer marketing campaign that can drive positive results.

Source

http://mediakix.com/2017/12/influencer-marketing-vs-affiliate-marketing-differences/

 


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