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Sep 14

The Very Best Online Marketers Happen to be Mad Scientists

By bonusadm

Image: Shutterstock / Kiselev Andrey Valerevich

We have come a long way since the Mad Men era of marketing and advertising. The modern online marketer is as much mad scientist as inspired creative, thanks to the proliferation of data and tools to access and analyze it. Just as inventor Thomas Edison was able to run 10,000 different experiments, changing a little something here, a little something there, until he found the formula that worked, the best internet marketers today use their creative side to come up with hypotheses, and can then perform experiments to prove their usefulness.

The science of online marketing has become increasingly, well, scientific. Given the revelation that hyper targeted marketing is more effective marketing, its no surprise that almost every marketing department or digital agency out there will tell you they’re data-driven. But at this point, data-driven marketing is more of a minimum requirement than a differentiator.

Without data supporting them, any online marketing recommendations would be no better than opinions, and analyzing ROI would be imprecise, at best. But if every marketer is incorporating data into his or her campaigns, why is it that most marketing messages, no matter how they’re delivered to consumers, seem to be forgotten within a matter of seconds? And why is it that marketing funds get spent with executives and teams struggling to answer the simple question.

What did we get out of that? Jon Brody, CEO and co-founder of Ladder, a growth marketing agency, says The problem is that people have too much data and are making fewer good decisions because they’re so data-driven. You need to be ROI-driven, he says. Effective marketing strategy is about optimization.

That’s why Brody and his team, who have worked with everyone from startups backed by Y Combinator to Fortune 500 companies, approach marketing like scientists in a lab. In short, he says, We run marketing experiments to help businesses grow. This type of approach has worked for Ladder, and it can work for any team that takes the following five tips to heart:

1. Dont be afraid to take risks

When you’e experimenting, you’re going to find out what doesn’ work on your way to finding out what does. Data driven marketers build hundreds of audience segments and cross them against thousands of targets, says Dennis Yu, Chief Technology Officer at BlitzMetrics, a provider of courses on Facebook marketing,

But with so many combinations possible, each experiment can have only a few dollars of budget and a few units of effort against them. Most marketers cannot scale to this efficiency, since they are of the I already tried that mentality. Don’t fall into this trap. Keep experimenting, keep taking risks. Failure is built into the process. Learn from it, and proceed.

2. Take advantage of the Online Marketing Tools available

There are new technologies appearing almost daily that allow marketers to measure performance. Native platforms like Facebook are increasingly as good (or better) at optimization than any human or even the current crop of ad tech tools that were built to optimize what you’re already doing, Brody says.

The opportunity that these platforms present is enormous. Larry Kim, CEO of mobile marketing software company Mobile Monkey and a popular speaker at digital marketing conferences, is one of the top marketing mad scientists of our age.

He uses tools like WordStream to give him the data he needs to analyze how large the rewards are for having an above average CTR (clickthrough rate) in Google Adwords, leading Kim to conclude that Google so greatly rewards high CTR/Quality Score ads (and conversely penalizes keywords with lousy CTRs) that an awesome hybrid solution becomes apparent: use your content marketing efforts to cover informational keywords with SEO content and commercial keywords via PPC. Sound mad? Don’t worry, read Larrys case study and youll see how his experiments can help you save a lot of money on your next paid search campaign.

3. Do Not work in silos

You’ll be using much of the same data to inform all aspects of campaign development from strategy, to creative, to execution, to placement. When your team works closely together throughout every step of the development process, each team member gains a better understanding of how his or her work affects the efficacy of the entire campaign and drives ROI. Every member of your team should be ROI-driven.

4. Remember what you learn

Your team shouldn’t have to reinvent the wheel every time you begin a new project. Ideally, you should be keeping track of what you learn what works and what doesn’t for certain types of businesses or industries, how audiences respond to certain messaging, what tools are most effective so that you’re able to start building some institutional knowledge that new employees can later tap into.

5. Do Not stop optimizing 

Just because you’re seeing a lot of success with a particular campaign doesn’t mean you should rest on your laurels. There’s always room for improvement. Plus, the more you experiment, the more you learn. If you’re keeping track of that additional insight (see above), you can apply it to your next campaign. The more you experiment, the better understanding you’ll have of which data actually matters. Moreover, collecting additional data that ties marketing spend to campaign performance across the marketing funnel will give you a better idea of how to best spend the money in your marketing budget. That’s what being ROI-driven is all about, and that’s what leads to real growth for your company.

Josh Steimle is the author of Chief Marketing Officers at Work and the CEO of MWI, a digital marketing agency with offices in the US and Asia, and despite being over 40 can still do a kickflip on a skateboard.

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Giving Away Products For FREE
Today I'm R​evealing How I Do It.....

Insert Image

Whether you're a product creator, or you sell products of
other people's, giving away product's for free is going to
show you how to convert a higher percentage of your
visitors into customers with very little work.

Giving Away FREE Products

Giving Away FREE Products

Sep 04

Proven Strategies To Boost Your Internet Affiliate Marketing

By bonusadm

By means of specialist approaches to take your Internet Affiliate Marketing Increased Affiliate internet marketing techniques attract a lot of probable businessmen for its simple manageability and just how low-cost it is to get started on. Nothing at all must be acquired, mailed, or perhaps privately managed. Even so, to produce a sustainable cash flow making use of internet affiliate marketing methods, you need to be mindful it does require a lot of determination on your part.

affiliate-marketing-strategies-explained

It is usually beneficial to explain to your prospects that you are an online affiliate marketer to be able to establish faith in you as an online entrepreneur.. Even though you are an online affiliate internet marketer, the most effective policy continues to be truly being totally legitimate and trust worthy. Presenting to all your site visitors that affiliate internet marketing enables you to create a great deal of income may just be the best way to encourage them to click your links.

Enrolling in a number of different affiliate programs that share one particular objective client base could be a method to get better outcomes from the internet affiliate marketing campaign. Working with a number of websites that keep affiliate programs inside the exact same discipline supplies your website visitors having a wider array of back links to choose from.

Some courses delegate tasks with their associates through electronic mail, but continually checking this kind of e-mail can be very time-eating. You save your self a bit of time by copying the information you need the very first time you see the electronic mail, then pasting it right into a expert record on your pc. Just refer to your protected set of tasks to be achieved and anticipate to operate.

Marketing and advertising well-known items may spell trouble when it comes to your affiliate marketer reputation. High quality is very important, popularity might not be so. The truth is, picking a extremely well-liked product means how the rivalry is going to be extremely high also. Getting  earnings within a  market can be challenging or perhaps difficult.

Try secret links. There are methods on the market to set unobtrusive back links to associates inside your articles without generating the links obvious. Tell the truth together with your viewers, although you may use top secret links. Constantly permit your visitors determine what is right behind a hyperlink. You are going to lose a lot of your preliminary customers, and you will have to find more people aboard.

You may gain customers utilizing the email messages that have executed best in the past. Restrict your small business deals to only reasonable and magnanimous companies. This reveals that you simply will not do business with a business that gives below 20 percentage concerning the profits on every single item that is certainly distributed. Very good affiliate companies understand the value of their marketers, therefore will provide an increased commission to inspire you to definitely stay with them.

When individuals go to your sports activities-designed internet site, they are ready to listen to aspects of athletics. Unless of course the affiliate marketing link you submit on your website is relevant to sporting activities, it will not offer you any pros. Readers are less likely to click on a hyperlink if it will not supply appropriate or intriguing details. Make goals for yourself that increase beyond just spending your debts monthly. Trying to keep your targets committed and keeping focused entirely on them enables you to make better money. It can be overwhelming so that you can place the amount of time in, just make sure practice it will probably pay off of.


Giving Away Products For FREE
Today I'm Revealing How I Do It...

​Whether you're a product creator, or you sell products of other people's, giving away product's for free is going to show you how to convert a higher percentage of your visitors into customers with very little work.

Whether you're a product creator, or you sell products of other people's,
giving away product's for free is going to show you how to convert a higher
percentage of your visitors into customers with very little work.
Giving Away Products For FREE
Today I'm Revealing How I Do It...
Insert Image

​Giving Away Free Products

Jul 24

New Fashion Company Shatters The Idea That ‘Nude’ Is Always Beige

By bonusadm

A pair of Harvard Business students want to help redefine and expand what the color nude looks like in the fashion industry so that it can better reflect and compliment various shades of women. 

Atima Lui and Nancy Madrid founded Mia Pielle after being fed up with the fashion industry’s limited definition of “nude.” The two women created the fashion-tech startup with the hope of being able to help women of all skin tones find apparel and accessories that would perfectly match their skin color. 

“Unfortunately, the industry by and large defines the concept of nude fashion as a few tones of beige,” explained Madrid and Lui in a statement on the Mia Pielle website. “We are addressing this frustration for customers by curating many products that match different skin tones, but which are not necessarily positioned as ‘nude.’” 

Mia Pielle
Lui and Madrid determined the six shades of nude by analyzing 87 photographs of women from around the world taken by skin tone artist Angelica Dass, cross referencing the Pantone SkinTone Guide, and utilizing the Fitzpatrick Scale developed by Harvard dermatologist Thomas B. Fitzpatrick.

The concept for Mia Pielle came to the duo in December as they discussed how difficult it is for them find cosmetics and “nude” apparel that matched their unique skin tones. “We were just brainstorming one day about how difficult it is for [Atima] as an African-American woman to find the right shade of makeup,” Madrid, who is Mexican-American, told The Huffington Post. “And I mentioned [how] for me it’s hard to find the right color of nude shoes. Sometimes they’re too pink or they’re a shade that makes my skin look green, and we started playing with this concept and we thought, well, we have to come up with a solution for this.”

Madrid told HuffPost she and Lui initially toyed with the idea of creating a line of nude shoes to match a variety of skin tones, but they ultimately decided to go beyond just footwear. 

“When we started doing research, reaching out to women and their nude needs, we realized that women are particularly interested in nude lingerie and nude shoes, and nude hosiery,” Madrid explained.

Mia Pielle/Instagram
Starting this business, deep down for my cofounder and I, its something were doing to give back to our communities, Madrid shares. To give confidence to women of color and of all colors.

Using their proprietary “True Nude” algorithm, Mia Pielle curates products from existing brands, like Nubian Skin, in six different shades of nude — mahogany, chocolate, bronze, honey, pearl and ivory — providing customers with a personalized collection unlike what they may find in stores. Users are then able to select and purchase items from that curated list directly from a brand’s website.

The shades were determined by using a three-step process that included an analysis of 87 photographs of women from around the world taken by skin tone artist Angelica Dass, cross referencing the Pantone SkinTone Guide, and utilizing the Fitzpatrick Scale developed by Harvard dermatologist Thomas B. Fitzpatrick.

“What we plan on doing is partnering with existing brands and retailers to feature their products and monetize in an affiliate marketing model,” Madrid said of their business model. “That means that we get a commission when we drive sales for them.”

Still in its preliminary trial phase, or alpha test phase, both Mia Pielle and its founders are still growing and evolving. Lui and Madrid recently competed in Rent the Runway’s Project Entrepreneur competition for an opportunity to join their summer accelerator program. The duo’s also looking forward to competing in the Harvard Business School’s upcoming New Venture Competition at the end of April. And that’s just the beginning, according to Madrid. 

“A year from now, I hope [Mia Pielle] reaches a lot of women and it gives them confidence,” she shared. “We want to contribute to a cultural change [in which] we are inclusive of everyone and every woman feels comfortable in her own skin.”

Read more: www.huffingtonpost.com


​Elf Emmit Mode - Relaxing after a hard day can be difficult

Elf Emmit Mode - Relaxing after a hard day can be difficult

yet it’s vital for your health. Daily accumulated stress wears you down mentally and emotionally, and it can drain the joy right out of your life..

yet it’s vital for your health. Daily accumulated stress wears you down
mentally and emotionally, and it can drain the joy right out of your life.
Apr 22

Creative Seminar

By bonusadm

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Praesent quam leo, pellentesque ac suscipit et, dignissim eu turpis. Duis interdum massa nec mollis feugiat. Maecenas semper, libero ac gravida ultrices, diam lectus porta nisi, auctor malesuada nibh nisi nec massa. Nulla viverra porta mi vitae hendrerit. Proin eu quam quis elit volutpat ornare quis eu felis.

Maecenas Maximus Nunc

Donec neque nisi, molestie varius nisl in, pulvinar fermentum diam. Aliquam id dolor felis. Pellentesque ac elementum dui, eu sollicitudin est.

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Apr 22

Design Startup

By bonusadm

Donec neque nisi, molestie varius nisl in, pulvinar fermentum diam. Aliquam id dolor felis. Pellentesque ac elementum dui, eu sollicitudin est. Aenean interdum eros arcu, et aliquam purus pharetra et. Nam vitae porta libero. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Praesent quam leo, pellentesque ac suscipit et, dignissim eu turpis. Duis interdum massa nec mollis feugiat. Maecenas semper, libero ac gravida ultrices, diam lectus porta nisi, auctor malesuada nibh nisi nec massa. Nulla viverra porta mi vitae hendrerit. Proin eu quam quis elit volutpat ornare quis eu felis.

Donec neque nisi, molestie varius nisl in, pulvinar fermentum diam. Aliquam id dolor felis. Pellentesque ac elementum dui, eu sollicitudin est. Aenean interdum eros arcu, et aliquam purus pharetra et. Nam vitae porta libero. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Praesent quam leo, pellentesque ac suscipit et, dignissim eu turpis. Duis interdum massa nec mollis feugiat. Maecenas semper, libero ac gravida ultrices, diam lectus porta nisi, auctor malesuada nibh nisi nec massa. Nulla viverra porta mi vitae hendrerit. Proin eu quam quis elit volutpat ornare quis eu felis.

Apr 22

Business Seminar

By bonusadm

Donec neque nisi, molestie varius nisl in, pulvinar fermentum diam. Aliquam id dolor felis. Pellentesque ac elementum dui, eu sollicitudin est. Aenean interdum eros arcu, et aliquam purus pharetra et. Nam vitae porta libero. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Praesent quam leo, pellentesque ac suscipit et, dignissim eu turpis. Duis interdum massa nec mollis feugiat. Maecenas semper, libero ac gravida ultrices, diam lectus porta nisi, auctor malesuada nibh nisi nec massa. Nulla viverra porta mi vitae hendrerit. Proin eu quam quis elit volutpat ornare quis eu felis.

Maecenas Maximus Nunc

Donec neque nisi, molestie varius nisl in, pulvinar fermentum diam. Aliquam id dolor felis. Pellentesque ac elementum dui, eu sollicitudin est.

  • Nunc venenatis leo tincidunt, ultricies metus a, accumsan lorem
  • Nunc venenatis leo tincidunt, ultricies metus a, accumsan lorem
  • Nunc venenatis leo tincidunt, ultricies metus a, accumsan lorem
  • Nunc venenatis leo tincidunt, ultricies metus a, accumsan lorem
    • Nunc venenatis leo tincidunt, ultricies metus a, accumsan lorem
    • Nunc venenatis leo tincidunt, ultricies metus a, accumsan lorem
    • Nunc venenatis leo tincidunt, ultricies metus a, accumsan lorem
  • Nunc venenatis leo tincidunt, ultricies metus a, accumsan lorem
  • Nunc venenatis leo tincidunt, ultricies metus a, accumsan lorem

Donec neque nisi, molestie varius nisl in, pulvinar fermentum diam. Aliquam id dolor felis. Pellentesque ac elementum dui, eu sollicitudin est. Aenean interdum eros arcu, et aliquam purus pharetra et. Nam vitae porta libero. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Praesent quam leo, pellentesque ac suscipit et, dignissim eu turpis. Duis interdum massa nec mollis feugiat. Maecenas semper, libero ac gravida ultrices, diam lectus porta nisi, auctor malesuada nibh nisi nec massa. Nulla viverra porta mi vitae hendrerit. Proin eu quam quis elit volutpat ornare quis eu felis.

Mar 01

Investment Idea

By bonusadm

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Mar 01

Financial Help

By bonusadm

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Mar 01

Amazing Blog Post One

By bonusadm

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