Content marketing – Bonus Media Entrepreneur

Category Archives for "Content marketing"

Jun 27

How to Improve Your Content Marketing Strategy

By bonusadm

Develop Content Marketing Strategy

Pretty much everyone is spending more time online these days – including your buyers.  They use the internet to educate themselves on how to overcome their challenges and seek solutions to achieve their goals.  Any content mаrkеtіng ѕtrаtеgy  dеvеlореd tо еngаgе сuѕtоmеrѕ wіth уоur brаnd ѕtаrt bу аlіgnіng соntеnt with thе point of vіеw оf уоur rеаdеr.

The internet is the key tool buyers use to determine which companies and organizations they want to engage with to purchase products and services. With access to vast information on online, buyers are now able to control the purchase process, not the sellers.

All of this means that your website must have the right information to educate your buyers and target audience on everything they need and want to know in order to persuade them to contact you and buy from you.

Delivering information both thаt thе сuѕtоmеr ѕееѕ аѕ valuable and thаt aligns
wіth уоur brаnd should bе thе undеrріnnіngѕ of еvеrу соntеnt mаrkеtіng ѕtrаtеgу.

Content Marketing Strategy Consider these Findings:

Your website and digital content assets must provide all the essential information your target audience needs to determine whether you will have a shot at their business.

So, content is still King!

Unfortunately, according to resources online a survey of over 500 marketers and business owners, their number one (1) marketing challenge is creating and publishing the content their buyers want and need to make decisions.

Content marketing is the creation, publishing, and sharing of content with the goal of creating awareness, engaging your target audience, and converting them to leads that become sales opportunities.

It is critical to your business to re-evaluate your online content to determine if you are providing all the content your target audience needs to trust in and engage with you.

Effective Content Marketing Strategy

For your content to be effective, it must be:

You really should reassess and update your content marketing strategy every 6-12 months (at a minimum) to make sure your digital marketing initiatives are effective in attaining your objectives and goals.

Here are some examples:

Mapping Content to the Buyer's Journey

Matching your different styles of content to the stages of your prospective buyers' journey is certainly crucial.

Buyer Journey Stage = Awareness

Potential buyers realize they have a problem that needs fixing and begin looking for a solution.

consideration

Buyer Journey Stage = Consideration

Potential buyers define the solution categories they can use to achieve their goals and overcome their challenges.

woman decesion

Buyer Journey Stage = Decision

Potential buyers have clearly defined their solution, method, or approach to their problem or opportunity.

surprise  delight

Buyer Journey Stage = Delight

Buyers achieve their goals and becomes a testimony for the solution provider

A compelling Content Marketing Strategy Will:

Your business can not expect that your buyers will magically show up on your website, be aware of how you satisfy their concerns, and address their problems. Very few, if any, will get online and contact you to find out why they should do business with you, without a compelling content marketing strategy.

It's time to grow.

Learn more when it comes to how content marketing is generated through our Digital Marketing Strategy, tailored to help you achieve your business goals.

Jun 25

Future of Content Marketing With Technology

By bonusadm

The Future of Content Marketing

Some 5 years ago, as content marketing started to develop into a trend, I was trying to imagine what the future of content marketing would most likely indicate for businesses to prosper in a world where online presence was driven by web content.  I was intrigued by many  SMB marketers back then: what if 5 years from now, 50% of your online web site's traffic built upon on your blog's content? 

How would you get ready for that?  Blank stares, skepticism, raised eyebrows ... Allow us to's just say that the answers (or lack thereof) were the reason we started Scoop. It to start out with and began building content marketing software.


Moving on 5 years later, content marketing has by no means been so sizzling hot. A majority of online marketers are failing at it sadly. According to CMI/MarketingProfs'  2016 benchmark, only 30% of B2B marketers say they're effective at content marketing.  According to another study by BuzzSumo, 50% of web material get 8 shares or less.

Future of Content Marketing Next 5 Years

Just about every day, we're speaking with loads of online marketers who are looking to technological innovation to assist them to conquer their most significant content marketing demands. Over the last year alone, we've seen their concerns change from overcoming the fundamental obstacle of producing content to the much more sophisticated needs encompassing content distribution and examining content performance. Enhanced competition for attention (Mark Schaefer's content shock) as well as the increasing complexity of the content marketing method are steering that modification and the necessity for technology to help

How do content marketers expect technology to help?

Over the past 10 weeks, the Scoop.it group surveyed over 300 marketers to more effectively understand this question. People also carried out dozens of extended interviews with SMB marketers to add a qualitative factor to the ongoing research.

Do online marketers expect technology to be part of the answer?"

tech holiday shipping

Yes, absolutely" states Mark Schaefer. Equally quantitative and qualitative responses are  clear: marketers expect and want technology to help them help make content marketing work for them.

"At present, marketing is math. To the extent that we can make use of technology to distill  understanding from the numbers, we will certainly be more efficient marketers."-- Mark Schaefer

The Fears Associated with Future of Content Marketing  Automation

The concerns associated with content marketing automation

The road to hell is really paved with good intentions. Content marketing automation is not regarded as a solution without risks or dangers: while some of the marketers interviewed shared some concern about their work be-coming automated, the main fears were really centered around misusing the innovation.

Technology can’t be a shortcut for building a strategy or learning content marketing methodology in the first place.

“I look at technology for content marketing being used right now as putting off fires, solving very small issues. Before buying technology for content marketing, you need a strategic vision that makes sense for the organization.” – Joe Pulizzi
“Automation as a function of unsophisticated marketing has no winner.” – Lee Odden

When it comes to addition to the prevalent concerns with new technology adoption (learning curve, complexity, risk ...), online marketers that were surveyed make known other concerns. We've all seen brands receive extreme critical remarks for making automation blunders on social media, and the chance of sacrificing control is in addition often pointed out. 

Anytime it pertains to enhancement to the prevalent worry about new technology adoption (learning curve, difficulty, risk ...), online marketers we surveyed help make known other considerations. We've all seen brands receive extreme critical comments for making automation blunders on social media, and the chance of sacrificing control is in addition frequently pointed out.

Quite possibly, and more importantly is the concern of compromising content quality: web content is considered as an essentially human activity, hence many view the concept of automation and the future of content marketing and its creation as a risk of content becoming less reputable and instead evolving to be more generic and robotic.

Arguably a longer term concern, there's also an "arms race" controversy which questions the following: when most of us possess far better software and tools, just how do we identify the advantage to opposing competition?

“My biggest concern in this space is that we over-rely on automation and become lazy marketers. It’s intoxicating to let the algorithms do the work but if this is the same information our competitors can see too, how do we create competitive advantage?” – Mark Schaefer
Jump start
Apr 16

How to Jump-start Your Content Marketing | 5 Steps

By bonusadm

Jump-start Your Content Marketing Bag of Tricks

Have you been generally dragging your feet to jump-start your content marketing? If you have, there's no need to hang your head. It's understandable! It takes a lot of energy and time to come up with fantastic material and if you are like the majority of online business owners, you're putting on multiple hats everyday.

That stated, content marketing is still the most effective means to build a target market as well as promote and market your products. There's no way around it.

The remedy is to dig into your bag of tricks and give your web content plan is to jump-star your content marketing with a kick in the pants. And also if you're not sure exactly how to begin, I'm here to help.

Below are 5 of my preferred methods to jump-start a web content marketing campaign and also get your service the exposure (and also sales) it is worthy of.

Jump-start Your Content Marketing - Swipe Concepts Directly from Your Competitors

1: Take Ideas directly from Your Rivals - Competitors

Swiping may sound like a criminal offense yet worldwide of advertising, it happens at all times. As well as it's not truly stealing. All you'll be doing is checking out what your top rivals are doing to market themselves online as well as using some of their concepts to your very own online web content.

For example, perhaps you notice that competitors has produced a whiteboard video explaining a complicated suggestion. You can do the exact same thing! Or possibly you have actually seen a couple of live Q & A videos as you stumbled upon your Facebook feed as well as you understand you might conveniently address some questions from your audience.

Even a few days of investigating your competitors' web sites as well as social media pages can generate a bonanza of content marketing concepts for you to use.

2: Ask Your Followers/Subscribers for Suggestions

Individuals that are already reading your content on your blog site or following you on social media sites are clearly interested in what you need to state. One method to boost your content marketing is to ask which questions they would certainly like you to answer or which topics they wish to learn more about

Ask Your Followers for Ideas:  Naturally, you're not going to be saying, "Hey, friend, help me with my advertising!" Instead, you may state something such as this:

I want to make sure that the content I'm creating is the material you intend to see. Let me know what you 'd like to read or view, and I'll do my absolute best to deliver it!

When it comes to my experience, people like to be asked for advice. This specific method offers a very clear content-creation time saving method that has the positive aspect of helping make your readers feel valuable and recognized.

3: Define Your Content Marketing Goals

A lot of people spend time marketing themselves and their products, but I'm amazed at how many haven't put in the time to describe what they intend achieve with their online marketing goals.  It really is not enough to wish to connect with your audience. You've got to be very specific.

It might seem obvious, but I highly endorse taking into account what you want to achieve in the short-term and long-term and writing those factors down. The following are some illustrations of detailed content marketing objectives:

  • Increase blog readership by 50% in the next six months
  • ​Attract 1,000 new followers on Facebook - Instagram
  • ​Increase email subscriptions by 10%
  • Get to 100,000 views on YouTube

​​The key in deciding on content marketing goals is to make all of them clear, attainable, and quantifiable. In other terms, don't be vague. Use numbers and other crucial metrics to illustrate what you want to do, and at that point craft your content marketing plan to help you realize your goals.

​4. Tell Your Subscribers' Stories

There's a reason that online customer reviews and testimonials have a great deal of attention. Research study reveals that 97% of individuals read customer reviews just before they purchase a product, and 85% trust in online reviews as much as they might trust a personal endorsement.

When you integrate those statistics with storytelling, you've acquired a winning combination. So, if you're stuck when it comes to content marketing ideas, why not reach out to some of your most loyal and happy subscribers and ask them to share their experiences in a testimony?

The key to generating an engaging testimonial is to feature a very clear narrative. Which means you'll need to ask questions to assist you frame the story. Listed here are really some good suggestions:

  1. 1
    ​What problems did you want to solve?
  2. 2
    ​What other solutions had you tried?
  3. 3
    ​What made you decide to try my product?
  4. 4
    ​Describe what happened when you used my product
  5. 5
    ​How did the experience of using my product make you feel?
  6. 6
    ​What were your results after using my product?
  7. 7
    ​Would you recommend this product to other people?

​It is vital to identify the natural arc of the narrative. That's exactly why you should be sure to ask about your customer's concerns and their emotions. That's the kind of thing that will hook your target audience and entice them to purchase from you.

​5. Run a Contest.

A specific favorite way to jump-start a content marketing campaign is to run a contest. The key reasons why?  Because everyone loves a freebie!

The following are some of the things conducting a contest can really help you achieve:

  • ​You can bring in all new followers by requiring people to subscribe to your list to enter the competition
  • ​You are able to get your products or services in front of a new target audience by offering added entries to people who share your posts
  • ​Organizing a contest is easy and does not cost a great deal. Simply be sure that you have accurately published contest rules and also you honor all prizes in a timely manner.

Conclusion

Content marketing is a must, but it can be difficult to get started if you don’t have a ton of experience or a huge budget. The 5 ideas here are some of my favorites to jump-start a content marketing campaign.

This content was originally published here.

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Feb 13

How to Generate Endless Blog Post Ideas for Content Marketing

By bonusadm

The business practice of content marketing is really the business pertaining to plans. Blog site
post recommendations, newsletter or ebook thoughts, ideas for courses or whitepapers– we need
them all.

And we need a lot of them!

In most cases the overall focus of our web content will be established by business purpose. Small
business weblogs must focus on subjects that uphold the product offering.

So as to support the business enterprise, along with a financially rewarding blog, web content
creators take a static topic area and write about it repeatedly again in (hopefully!) fresh and
highly engaging ways. It’s a bit just like rotating a gemstone and explaining how the light bounces
off of assorted features.

As content areas become saturated, and competition for attention increases, it’s more important than
ever to be adept at finding topics closely related to our main subject areas.

Within this post content, we’ll look at how data can augment our creativity and help us discover endless
web blog post ideas.

A Data Driven Approach to Blog Post Ideas

Sometimes, often early on in the life of a blog site, it’s less troublesome to come up with blog content concept
ideas making the most of creativity, industry, and intuition knowledge.

It’s the honeymoon phase of blogging! We really should take pleasure in it (Likewise, create a scrapbook– we’ll
need some of that creativity down the road!).

At some point we’ll run out of ideas, or we’ll be asked to justify the ideas we do have.

Visitor communications are a substantial support at this moment. Ask your customer success team what they
think your clients have an interest in.

To make that input practical, try the 10 × 10 exercise suggested by Stephanie Liu from Lights, Camera Live:

  • Take a sheet of paper and fold it in half.
  • On one side write the 10 most frequently asked questions about your product or service.
  • On the other, write the 10 questions people should be asking about your product or service but aren’t.
  • Now, you have a list of at least 15 – 20 things to blog about.

Reinforce and Simplify Your Blog Content Concept Creation.

Google Analytics or other tools track site visits, and social signals help gauge audience interest, so we can
iterate on our current blog post ideas.

To track site visits to a particular blog post, you’ll need the Behavior section of Google Analytics.

Apply a filter to limit the results to only your blog pages.
 

This data will show you which of your posts draw the most visitors. And, the Average Session Duration will tell
you if they stuck around long enough to really engage with the content.

Social engagements help us to see what audiences are interested in.

For example, our most shared posts at BuzzSumo this year are lengthy guides or research reports.

Social engagement statistics for blog post ideas BuzzSumo

Social engagement is a great proxy for audience interest. When we know that content about one facet of our product
is grabbing social attention, we can increase our connection with our audiences by leveraging that topic.

In addition to looking at analytics and social shares, it’s also critical to drill down into industry sources–
reading, researching, and documenting trends as we go.

To truly benefit from this approach, consistency and commitment are required.

Ann Handley, author, speaker, and Chief Content Officer at Marketing Profs, recommends collecting and recording five
writing ideas each day.

Here are a couple of sources to get you started:

  • Amazon’s book previews: Look at chapter titles
  • Google Trends: Use the explore option for your subject area
  • Hashtagify.me: Look for variations of your topic areas in hashtag form
  • Conference agendas: Look at the titles of keynote speeches and workshops
  • Google’s “searches related to”: Located at the bottom of each search page
Google_related_searches_blog_post_ideas
  • Pinterest’s auto suggest: Look at the topics suggested at the top of search results  >>>>>>>
pinterest auto suggest blog ideas

Finding and qualifying blog post ideas is time-consuming, especially if you write many posts a day or work for multiple clients.

The BuzzSumo Topic Explorer is one way to save time. It suggests related topics, popular content,  AND a key question for any subject you write about.

The Topic Explorer adds a layer of artificial intelligence to our platform, allowing content creators to expand their reach (and their blog post ideas) to new subject areas.

Topic-Explorer-3_blog_post_ideas

The Topic Explorer’s question suggestion is curated based on relevance. Each related topic includes additional subtopics to explore.

Once you know your audience’s preferred content formats, it’s easy to combine them with related topics to generate new blog post ideas.

For example, our audience likes original research and “How to” posts.

And, for our main topic area, “content marketing,” The Topic Explorer recommends the following related topics.

BuzzSumo Topic Explorer example Blog post ideas

The table below shows how I might combine the two to come up with blog post ideas.

Another approach would be to look at individual questions in the related topics and work through them, adding How, Why, or List posts formats to create working titles. Infographics are also a great way to answer questions!

Any source of related topics can be put through this grid to spur creativity!

If you have ideas from conference agendas, or from Google related searches, or from Pinterest auto-suggest, add them
to your grid for even more blog post ideas.

Blog post ideas for saturated content areas

When faced with a saturated or overly competitive topic area, what do you do?

More ideas for the same saturated topic won’t necessarily help grab attention if there are already hundreds of thousands
of published posts. There are two mental models we find helpful to expand topics for saturated content areas.

Hierarchical expansion begins with a broad topic and looks to more and more specific themes. Andy Crestodina described this
concept as “niching down.”

For example, if social media markeing is the topic I write about, and it’s saturated with content, I may want to consider
narrowing my focus:

  1. Social media marketing
    1. Facebook marketing
      1. Facebook Live
      2. Facebook Advertising
        1. AB testing Facebook ads
        2. Average Facebook ad spend for an SMB
          1. Saving money on Facebook ads as an SMB
          2. Which type of ad goal is the best value for an SMB
            1. Creating an a lead gen ad for an SMB
  2. Content marketing

Lateral expansion looks at ideas that are related to each other at a similar level of specificity.  The litmus test for lateral expansion might be this:

People interested in X are also often interested in Y.

In the example above, Social Media Marketing and Content Marketing would be examples of lateral ideas. It passes the litmus test, “People interested in social media marketing are also often interested in content marketing.”

Of course, these two models are a little arbitrary! (Taxonomies are tough in every field of study.)

Laterally related topics can also be expressed as part of a hierarchy. They would simply be listed with the same level of importance.

And, specific areas of interest in a hierarchy are only “niche” in the sense that they can be considered a subset of a larger topic area. Niche areas will often have their own experts, big ideas, and areas of ongoing controversy or study.

However, the concepts of lateral and hierarchical expansion are useful for developing blog post ideas, especially if our main topic area is heavily competitive or already saturated with great content.

The Topic Explorer offers a quick look at lateral and hierarchically related ideas.

Lateral Hierarchical Blog Post Ideas BuzzSumo

For each laterally related topic, there are more specific, niche keyword suggestions.

And, additional Topic Explorer searches can produce even more related and specific inspiration.

Qualify related topics

Once you have created a massive file of blog post ideas, how do you decide what to write about?

At its simplest, qualifying a topic is binanary:

Something is either a good idea or a bad idea.

But, if you have ever tried to convince your team of either, you know that you’ll need more than a hunch to persuade your boss, client, or colleague.

Qualifying topics is done in two phases – before you publish, and after you publish. In both phases data analysis can help guide the process.

Customer questions, customer surveys, social engagement with existing content, web traffic data, industry trends and thought-leader input all help us to select the best blog topics.

If you have a file of customer questions or survey responses try running them through a text analyzer to see which themes emerge. (Thanks to Gini Dietrich who suggested this approach for developing courses.) You can do the same thing with conference agendas, etc.

For example, here is a wordcloud of topics from the 2019 Social Media Marketing World agenda, created at jasondavies.com/wordcloud (I removed the word marketing).

blog_post_idea_wordcloud

I also did simple text analysis to find the words used most in the presentation descriptions:

  1. Facebook
  2. Content
  3. Video
  4. Sales
  5. Business
  6. Live
  7. Instagram
  8. Build
  9. Grow
  10. Linkedin
     

With this analysis, I can see what industry leaders are thinking about and use these hot topics to validate blog post ideas.

For example ‘Facebook Live’, ‘YouTube content’, or ‘use of bots in marketing’ all seem like good blog post ideas.

The Topic Explorer, built on BuzzSumo’s database of more than 5 billion articles, offers social engagement data to further validate keywords.

BuzzSumo leverages machine learning to suggest topics that creators can rely on, without needing to spend time analyzing line after line of information.

Popular posts are those with the most relevance and engagement.

If you navigate to the Content Analyzer, using the button at the bottom right of the popup, you will see the most evergreen topics, or sort to see the topics with the most engagements by network.

Fundamentally, content marketing is a quest for site traffic.

We spend a lot of time thinking about how to get more people to visit websites.

One way to do this is to appeal to a wider audience.

If your traffic drops off, writing about a closely related idea may expand your reach to more users.

The example comparison below shows far less competition and more average social engagement for the topic “employee engagement” compared to “human resources”.

If my human resources site isn’t gaining traffic, employee engagement might be a good expansion topic.

How to position multiple ideas

With endless blog post ideas in mind, we’ll need to think about how we use blog content to increase – rather than dilute – the impact of our site. We will also need to design a logical path for users through our content.

Lee Odden, co-founder and CEO of TopRank Marketing, recommends a hub and spoke model or a power page approach.

Hub and spoke

In a hub and spoke model, tiers of supporting and related content connect to each other and drive readers toward the hub or central content piece.

Consider creating a best answer post as the centerpiece for this strategy.

Here’s an example for accounting software:

Use The Topic Explorer to chose the best spoke content and be sure you’ve covered every facet by looking at the suggested questions and asking if a customer would find a satisfactory answer on your site.

Power pages are based on a similar concept, but they place the supporting materials, primary topic and related resources all on the same page.

Lee illustrates the concept this way:

Whichever layout you choose, a blog idea file filled with related topics is a must to drive business goals.

[CTA] Try the Topic Explorer

The post How to Generate Endless Blog Post Ideas for Content Marketing appeared first on BuzzSumo.

Source

https://buzzsumo.com/blog/blog-post-ideas/

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Aug 23

Strengthen Your Content Marketing Strategies

By bonusadm

content marketing strategies

Initially, let’s identify four typical material company goals and the 3 fundamental material types. After that,
I’ll show you a creative means to put all of it together.

Strengthen Your Content Marketing Strategy

FOUR CONTENT BUSINESS GOALS

Writing to achieve SEO results is a popular business goal, but it’s not the only one. Here are four different content business goals:

1. SEO— Creating content that attracts search engine traffic depends on aiming at targeted keywords, creating headlines and content that support those keywords, and generally delivering a piece that conforms to Google’s search rules. An example of this would be a nutrition company creating how-to blog posts that answer commonly-asked questions submitted to Google. But conforming to Google’s rules can also be limiting …

2. Customer service— A second content strategy would be one aimed at serving current customers. Content in this category might cut customer service costs by answering product-related questions, for example. This strategy teaches customers how to use your products, how to get the most out of their investments, and perhaps even encourage them to consume more by using your products in new ways.

3. Authority— If you want to stand out as an industry thought leader, writing only in Google-speak can hold you back. Establishing yourself as an authoritative leader in your category means creating content that is compelling and original, not something based on common keywords.

This has been my strategy. I write posts that go to new places, that push new ideas. The type of person who would hire me would be attracted to me because of the way I think, not necessarily because my posts do well in search results.

4. Awareness/Launch— Content can be critical to attract attention to a new product or service. Early in the life of a business, it’s difficult to win an SEO battle, establish authority, or connect to customers. You need to be known, and fast. The challenge is that normally a start-up doesn’t have the audience, or the resources to build awareness very quickly. So using content to create rapid awareness presents a unique challenge.

Content Marketing Strategy Examples

THREE CONTENT TYPES

Now let’s look at three broad content types. A few years ago, YouTube published a research paper proposing that companies who established the strongest brands on social media did so by publishing three different types of content.

1. Hygiene Content— This is the content that answers consumer questions. It is a staple of the “inbound” marketing model. An example would be an insurance company brainstorming every question a potential customer could have about their product and then answering those questions through blog posts or a video series.

Here’s an excellent example of hygiene content from North Face. The company provides extensive resources to help answer customer questions about preparing for outdoor activities:

content marketing strategies

The problem with hygiene content is that once somebody finds an answer (usually through search), they’ll probably leave your site. That’s why you also need …

2. Hub Content— This content is represented by the evergreen stories that might make a consumer want to click another and then another. You are drawing them into the site by providing content that is addictive, educational, and entertaining. An example might be adventure videos on the GoPro YouTube site, beautiful recipes on a niche cooking site, a podcast that explores political issues in-depth, or maybe even the wide-ranging marketing topics represented on the {grow} blog.

3. Hero Content— This content is built to go viral. It’s bold, epic and unique. Increasingly, big brands like BMW, Nike, Chipotle, Heineken, and Red Bull are creating this type of content to rise above the noise. Typically these are Hollywood-style mini-movies meant to create massive social media shares and views.

Although this hero content might be “big budget,” it may still be a fraction of what it would cost to get similar attention through traditional advertising buys. Here’s an example of hero content from H&M (directed by the famed director Wes Anderson, with more than 10 million views!):

How to Create a Content Marketing Strategy

Putting it all together

So, we have examples of four content business goals and three high-level types of content to serve those goals. ln this chart, we can see how these combinations work together to create 12 possible content strategy blocks. Green would symbolize “go,” yellow would indicate there is some connection, and a red box would mean there is a disconnect between that content type and business goal.

content marketing strategies - Mark Schaefer

Summarize how you might use this helpful system.

Content Marketing Strategy Checklist

Looking across the first horizontal line, you can see that if your goal is to drive organic search results through Search Engine Optimization, the focus would be on investing in hygiene content that answers questions and uses keywords that are highly relevant to your products and services. Hub content might also be useful to this goal, but you would probably never invest in hero content as a top priority.

If your goal is to serve and educate customers, useful hygiene content would be a key content investment, as well as interesting hub content pieces that keep customers on your site and build stronger relationships. Hero content? Probably not.

Establishing thought leadership requires breaking away from the pack. You don’t want to “optimize” anything. You need to create revolutionary content that makes people think in new ways and share your ideas. The emphasis would be on evergreen “hub” content and possibly even hero content.

An example of using hero content to establish authority would be Eric Qualman’s breakthrough “Social Media Revolution” video. He simply assembled social media facts and compiled them into an upbeat video in 2011. This one video turned into an annual series that propelled Eric into a book deal and a lucrative career as a motivational speaker. Here is the latest edition of that video:

Finally there is the awareness/launch strategy line. A business in this situation probably doesn’t have the time and resources to build the domain authority needed to dominate common key words and search. A new business needs to make a splash with some unusual hub or hero content.

One of my favorite examples is the “First Kiss video” created by fashion designer Melissa Coker. To break out in this crowded space she needed to create vast awareness on a small budget. With a few friends, she created a video for under $1,500 that was risky and provocative. And it worked. The little video garnered more than 123 million views and increased the annual sales of her Wren clothing line by 1,400 percent.

Another key content marketing strategy for companies in the awareness/launch phase is to use influencers to help ignite your content beyond the company’s normal audience, which is exactly how the inexpensive Wren video went viral. But that’s a topic for another day.

Content Marketing Strategies Simplified

Creating a seo content marketing strategy can seem overwhelming. But this system of viewing your starting point as the intersection of goals and content type should at least point you in the right direction. Once you’re clear on your business goal and the type of content you need to prioritize, the real fun begins!

You still need to make big decisions like:

  • Content form (written, audio, visual, video?)
  • Publishing schedule
  • Resources and budget
  • Distribution and promotion

I also want to emphasize that there is no content strategy template that fits every business. Even what I have provided here is simply a guideline. There are always exceptions!

content marketing strategy course:

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant.  The Marketing Companion podcast is among the top business podcasts in the world.  Contact Mark to have him speak to your company event or conference soon.

Illustration courtesy Unsplash.com 

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Jan 16

How To Use Content Marketing to Help Your SEO

By bonusadm

SEO and content marketing go hand in hand, but what exactly is content marketing? People often have trouble understanding the difference between the two, especially if you’re just starting out in the online marketing world.

Content marketing should be an integral part of any SEO strategy. If you’re not factoring it in, then this is even more of a reason to read this article to find out how you can better utilize content and simultaneously improve your SEO.

Just what is really content marketing?

Content marketing is a combination of all types of marketing activities that focus on creating and sharing information including (but not limited to) blog posts, email newsletters, social media posts, core content on your website, and images. It is also crucial for the branding element of digital marketing, as it is the process of getting your content in front of your potential audience.

Say you owned a new boutique coffee house, for example. As well as looking at optimizing your local SEO so that coffee lovers can find your new spot, you could utilize content marketing by sharing some images of your new coffee shop through social media platforms such as Facebook & Instagram. (You could also publish blog posts providing specific about your different roasts, instructions on how to brew the perfect cup of coffee, the story of the founding of your coffee shop, or profiles of your customers and their preferences.)

People will want to share valuable content because it’s funny, interesting, newsworthy or powerful. So try to create something unique even if you are just putting a new spin on something dated. Also, by incorporating a story that people can relate to you will personalize the experience, thus enabling a deeper understanding 0f your business from your audience.

As well as creating a brand awareness, if you choose to link Facebook/Instagram images back to your site, you will start driving relevant traffic and if the website incorporates a good user experience this will have a positive impact on your SEO, as Google will deem your website as more relevant. Plus, if your content starts to get shared by other platforms, this will continue to build up more links to your website.

What exactly is the objective of content marketing?

When it comes to effective content marketing, you should be creating high-quality & stimulating subject matter for your website visitors. The formulation of high-quality content pertains to almost anything that can be valuable to the end user; regardless if that is engaging, informative or helpful.

Through the efforts of content marketing, the goal is to naturally entice your audience and then encourage them to convert. You can do this by using a call to action on the website, which can help coax your audience to take the next step by offering a discount or limited time offer to purchase your products or inquire for your services.

For example, if you operate a yoga studio and you’re seeking to gain new clients you could write a blog post about recommendations on just what to do in the course of your first yoga class. Then, when people go to your site to read the post, you can offer them a discount on their first class. You attract them to your site with subject matter they find valuable, and then use it as an opportunity in order to get them into your sales funnel.

Can the Content literally any type of subject matter?

 The content could be in the form of photos, videos, blog posts, infographics etc. Just as long as the content presents some type of value and engages your audience, then it doesn’t really matter what type you choose.

You should carefully formulate your social networks strategy to ensure optimum engagement with the content that you share. Curating your Instagram feed and make use of great content is the key to helping to build a community and generate leads and sales via Instagram. If you’re focusing your time and efforts on distributing content on Facebook, Twitter, or Pinterest, you might adjust the style of web content for you to satisfy the interests of the various audiences

The reasons why content marketing can benefit SEO?

1. Textual content is a cornerstone of SEO. Google crawls the website and the subject matter, indexes the website page, and ranks pages accordingly.

Efficient content marketing features writing quality copy which is relevant to the phrases your audience is browsing for. For that reason, the more blog posts you write which have a keyword target, the more probable your website will begin driving in increased organic traffic. The key is making certain that your content pertains to the keyword but avoids poor SEO techniques such as keyword stuffing. Compose naturally and provide quality, high-value related information.

2. Web content provides the basis for keyword optimization. It really allows you to optimize keywords throughout the pertinent pages on your website. Anytime creating material, aim to implement a keyword phrase. Google has improved search accuracy by creating algorithms to understand the searcher’s intention and the contextual meaning of terms.

As a result, you should ensure that you have a wide array of closely related phrases being targeted within the content, as opposed to just the singular phrase you think your target market is choosing.

3. Soon after you start creating quality content and marketing it effectively, your rankings can see a positive result. New visitors to your website because of content marketing are truly potential consumers. Due to this fact, in addition to increasing website traffic to the website, it can likewise increase your leads/sales.

4. Each new piece of content you produce on your website is yet another page that Google can index. While content by itself won’t increase your visitor traffic, it gives the possibility to target new and different phrases which may engage potential customers.

5. Valuable web content improves your authority. Assuming that your content is really high quality, it is most likely to attract more back links and shares all throughout social media as well as other blogs. Valuable content will also have a part in a really good user experience, and the metrics will give Google positive ranking signals.

Final thoughts

Content marketing and SEO collaborate with each other. Time spent doing keyword research for SEO is virtually ineffective unless those keywords are actually made use of in the web content! A healthy balance of both of these is vital to success.

Ensure that you don’t zero in completely on material and that you ensure that your technical SEO is up to speed too. You could produce the finest content in the world, but if Google can’t crawl your website or there are technical troubles, the web content won’t have its maximum reach.

Source

https://www.mainstreetroi.com/how-to-use-content-marketing-to-improve-your-seo-results/

Content Marketing has indeed been extensively discussed over the online world.
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Oct 09

5 Pillars of Your Social Media and Content Marketing Strategy

By bonusadm

5 Pillars of Your Social Media and Content Marketing Strategy @DreamGrow 2017

With a glut of social media outlets, does it make sense to limit yourself to just one. And if you want to take advantage of several, how do you link them together in a way that makes sense for your marketing plan.

The 5-pillar approach is to create your own network of sites that feed each other, with each element attracting a slightly different audience and each presenting somewhat different content. That means, of course, that you have to work on the balance part. But no one has ever said that social media needs no work.

The 5 pillars are the following:

  • Your primary site
  • Facebook, of course,
  • A blog
  • Twitter
  • And any number of more specific sites, many unique to a specific industry

Each of these five has a unique role, addresses a specific audience, has a unique objective and can add to your overall marketing approach. Each requires separate content and a separate approach.

The key element of the 5-pillar plan is to tie all five areas together. Each element supports the other four, all with the objective of increasing your bottom line by attracting inbound leads. Each element must create a draw from the target audience it is designed to reach. This approach takes some work, and requires a fair bit of content, but will spread your image across a larger audience that if you simply use one of these social media.

Your Primary Site

Your primary site is designed to sell your product, service or ideas. Your site is where you want to attract people that are potential customers. It can be an e-commerce site, selling an actual product. It can also be a site that simply describes your products, services or ideas and directs the reader to a place where they can make a decision. A Realtor, for example, cannot sell a home from a site, but can certainly describe homes available for sale and let the reader know who to actually visit the place and who to contact to make that next step. It is the site you want an inbound lead to find.

Objective – As with any entity, the objective is a sale. Whether it is a product sold through your site, an idea that an NGO, political organization or non-profit entity wants to promulgate or a funnel to move a prospect to a sale in the real, non-internet, world, the final objective is to make a sale – an affirmation from a potential customer.

Facebook

The quintessential social media is Facebook, and it is hard to imagine any social media strategy that does not have Facebook at its core.

Objectives – Apart from a common use of Facebook, like constantly knowing who is at Starbucks, our objective is to create inbound sales leads and to drive people to your primary site. We need to be quite subtle about that, as most if not all others will resent a bald-faced attempt to sell your products, services or ideas.

There are some issues, and there are these concerns:

  • How do you portray your business interests without turning everybody off?
  • Since Facebook is truly social, is it enough to attract consumers?
  • Is it truly limited to personal acquaintances?
  • How do you effectively link back to your primary site?

Target Audience

The target audience for your personal page is your friends and acquaintances – some would call it your sphere of influence. Your business page would start with that, but would gradually expand to others that have an interest in your product, service or ideas.

Approach

First, it makes sense to have more than one Facebook account. At the very least, have one for your personal life and one for your organization. You will attract a different group of friends to each of the two accounts. One group will be interested in you – the other will be interested in your product or service. If you have a third interest, create a third account.

Keep the majority of your comments completely away from your business or organizational interest. When you do mention a business idea, don’t make it a sales pitch. A Realtor, for example, can occasionally mention a new listing as a public service with the idea that someone reading the comment may know someone else who is interested in that neighborhood. Just don’t make it your only comments or you will antagonize your friends.

Cross Marketing

The reason for the 5-pillar approach is to link your Facebook page to your primary site, blog, Twitter and any other accounts that you have. Let everyone know that you have other sites and that you post different information on each.

The 5-pillar approach is to create your own network of sites that feed each other, with each element attracting a slightly different audience and each presenting somewhat different content.cross marketing

Your Blog

A blog gives you the opportunity to expand on issues that are more complex, and deal in depth with topics that are a part of your business or organization. For example, a Realtor may have a site and a Facebook presence, neither of which is an optimal place to discuss complex issues of the title, loans, home inspections and the like. The Realtor can become a source of knowledge for others outside a sphere of influence and attract readers to the blog that may not be likely to visit the primary site. The blog lets you become the topical expert. It is a subtle way to keep you And your business top of mind for a large number of people, many of whom can be potential customers.

Cross Marketing

Links to your primary site, your Facebook pages, Twitter and any other social media sites must be prominently displayed. Add a short explanation what type of content the visitor can find in each of those sites. This is the KEY reason to create your own network of interconnected sites.

Make use of RSS feeds to ensure that elements of your blog appear as many places as possible. Let the world know that you know what you are talking about.

Always keep in mind that you are promoting your own mini-network of sites. Use a bitly URL to your primary site in every tweet that goes out. Even though the tweet is limited to a small number of characters, you can fit in two URLs and a short descriptive caption.

Above we have proposed the idea of 5-pillar social media network to support your business and open up to inbound sales leads. It is a mini network of sites, cross-linked, each with you in the middle, but with different target audiences and different content. Having addressed the broadest social media, the fifth leg of the approach includes the wide variety of other sites, many of which are unique to a given industry. 

You can incorporate all of these sites can into your 5-pillar system.

Pam Velazquez is a content writer for www.RecordsProject.com


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