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Category Archives for "Email marketing"

May 20

This is a Test on the Email Marketing Tips Environment

By bonusadm

Affiliate Marketing - Email Mаrkеtіng Tips

Here I have several suggestions on how you can implement email marketing tips and best practices. Email marketing is super important and every brand should be investing in some form of email marketing..

Virtually everybody has an item to claim on exactly how to get to the complete potential of email advertising and marketing -from staying clear of spam letters to improving open prices. Use efficient email advertising pointers to rake earnings as well as to help you achieve superb results. Right here are a couple of suggestions to get you began:

You should keep it simple. Send a simple text email. Absolutely nothing is more personal than an ordinary text email as opposed to an ostentatious HTML message. Readers or customers will certainly appreciate you much more if you are able to offer them with useful, honest and real info that they can utilize. You will accomplish better results by sending out individual and also easy messages to both your developed customers and also possible customers as well.


Email Mаrkеtіng Tірѕ Thаt Will Help Gеt Yоur Mеѕѕаgе Read

Tip #1 is to build targeted lists. Don’t ever broadcast an email message out to a broad list. You want to have very targeted lists of people who have opted in indicating they want your content. If you don’t,you are going to have super high unsubscribe rates and a high spam rate. You will definitely run into problems if you don’t build targeted email lists. So be sure you are building highly targeted email lists of people that are interested in seeing or want to see your content. If you do this,you will have a lower unsubscribe rate and a lower spam rate which will increase the efficiency of your email campaign overall.

Tips #2  is to automate your email marketing projects. Really think about your email drip campaigns in development. Who are you most likely to send to and also what are you going to send out? Simply put, the type of content you send to prospective customers and also leads is going to be different than the kind of content you send out to your real customers. and or clients. Additionally, think of basic projects like what are you going to send out on the holidays or perhaps you are going to send some pertinent emails on your customer's birthdays. What are the promotions you are most likely to run for the year? You can believe concerning all this things in development, lay that content approach and also that email method before-hand to make sure that it is automated.

Tip #3 is to personalize. Email marketing platforms like the one I mentioned above has ways of basically dynamically inserting names and other information into the emails. This adds a level of personalization. So you are going to want to do something like this with your emails because it’s going to do things like increase your opening rate,increase your click through rate and just increase your overall results for the better. Even just by inserting somebody’s name,it’s going to make it more personal for them and make them feel more comfortable with the content. You can do that with most email software programs or autoresponders and also if you connect it to a more robust CRM. A CRM is even more powerful and gives you even more information that you can use to insert into the content of your emails.

There you have it, 3 great email marketing tips as well as best practices for starting with e-mail advertising and marketing. If you have not integrated email marketing with your various other online marketing practices. And also as you do this,  just remember to develop targeted check lists, automate your email adverts as well as individualize your messages as much as you can.

Overall, there certainly are plenty of approaches to get your audience captivated with your email, however by considering these tips and having a powerful call to action, you should be able to transform leads into sales.

If you need to decide on a good autoresonder or email marketing platform, check out the details below. There you will find info on GetResponse to see if it may be the right fit for your business or not. So Check out the Details below....

This content was originally published here.

May 12

How to Maximize Your Email Marketing ROI in 2019

By bonusadm

Email marketing can be an incredibly powerful tool 

Often offering a return of 30 times your initial investment. But, like any tool, it can only work well when handled expertly.​​

Whatever your choice of marketing tool may be, the main aim is bound to involve maximizing the return on your business earnings. An email marketing campaign is no different. After all, you are in business to make a profit, and who doesn’t want their venture to be as successful as possible?

If you’re new to email marketing or, indeed, marketing in general, you may still be getting used to the various acronyms and buzzwords that tend to fly around. So, let’s start with explaining precisely what a ‘return on investment’ (ROI) means.

Email Marketing It’s all about ROI

The world of business, no matter which industry you are in, is very fond of acronyms, buzzwords, management-speak, and all manner of jargon. This is great when you are embedded in that world and know exactly what it all means, but it can be daunting at first.

If you’re just dipping your toe into the realm of email marketing ROI, you may have a vague notion that it means making as much money as possible from your marketing campaigns, but it may feel short of a concrete definition.

ROI is the income generated from any form of marketing you apply to your business. In other words, it’s the proceeds of your marketing campaigns, generally expressed as a percentage of the cost.

For those who like to have a mathematical formula, the return on investment can be calculated using this formula: ROI=(Income-Cost)÷Cost.

For example, rather than dwelling too much on how that ROI is measured and expressed, focus on how to get the most from it – basic knowledge of this calculation is really all you need. That and an appreciation of what methods are likely to get you the best return.

Although social media marketing is on trend at the moment, and “influencers” are seemingly everywhere, did you know that email marketing consistently secures a higher ROI than other forms of digital marketing and has done for the past several years?

While social media is far from being a fad, and definitely should not be ignored, no other tool is statistically likely to outperform email marketing ROI you can expect – providing, of course, that you do it well.

There is one surefire way to make sure that your email marketing is done as efficiently and effectively as it can be and that’s by automating as much as possible.

Maximize Your Email Marketing ROI

1.  Automate your email marketing

Anyone running a small-to-medium business will be all too familiar with the extreme workload that goes along with making a success of your venture. Aside from your job title and the reason you are in this business in the first place, you may also need to wear many other hats, such as strategy, recruitment, management, analyst and more.

The secret of harnessing the ROI you want from your email marketing is working smarter and automating every process you possibly can while optimizing the activity on the go.

In other words, automation has been proven to help maximize the ROI from your email marketing campaigns, a fact that is sure to be music to your ears.

The key to optimization is utilizing as many automation tools as possible to complete an array of value-adding tasks, such as:

 Autoresponder emails

Using an autoresponder tool will ensure your email marketing campaigns are more effective by building a stronger relationship with your customers and subscribers. Delivering direct emails triggered by their actions and behavior.

Intricate email workflows

Email marketing is not just about delivering emails and measuring the open and conversion rates. Creating an intricate email based workflow will allow you to deliver key messaging to each subscriber, all the way through the conversion funnel.

The onsite triggers will automatically navigate your customers from the awareness stage to the conversion and retention stage, using one pre-set workflow on your email marketing software. To make this process more profitable, start with properly segmenting your contact list and send each subscriber on their own personalized journey.

Dynamic segmentation

It’s simple, not everyone is keen on getting the same message from your brand. Regardless of your industry or the product you offer, your customers will need a more personalized approach to convert faster. To increase your campaign ROI, whether or not you created a workflow or are delivering each message manually, segment your contact list to the best of your ability.

Of course, you can segment your potential customers using demographic data (age group, gender and interests), but this is not be considered a dynamic segmentation.

When using a proper email marketing software, your contact list should be automatically updated as your contacts move through the conversion funnel. With dynamic segmentation, you will need to create a group for each stage of the funnel and your contacts will smoothly move through the funnel according to their behavior.

2. Email marketing + social media = greater ROI

Research shows that around 73% of marketers report that email marketing ROI is higher than that offered by social media and similar digital campaigns, but why not reach for the stars by combining both methods? Storytelling can be a powerful marketing tool and by utilizing both social media and email to tell a clear story of what your business can offer customers, you could be well on the way to making 2019 the year of your best ROI yet.

Remember, great marketing is not about selling a product or service, it’s about solving a problem a prospective customer has. Building a relationship through outstanding email marketing and social media content can be your key to closing more sales and, with the email marketing automation mentioned earlier, it doesn’t have to be a stressful or overly time-consuming endeavor. Remember, it’s about working smarter, not harder.

As an example, you can use the combined data collected from your social media campaigns and email marketing campaigns to hyper-personalize your messaging and content.

3. Use a tracking pixel

Now that you’ve read about how the right email marketing software can ensure you reach a higher ROI, you may be wondering just how far automation can go.

A great resource to use when taking your strategy a step further is a tracking pixel to track your subscribers’ activity across your website, landing pages, and newsletters.

This brilliant snippet of code will give you the option to automatically send emails with specific messaging triggered by their behavior.

Unlike your regular email workflows that trigger the next step of the automation with actions made within the mail-box, this tracking code will allow you to send emails when a customer acts according to the predetermined behavior.

4. Use A/B testing to optimize success

Optimizing your content is one of the most important steps in ensuring your ROI from email marketing is always increasing. A/B testing is a simple tool that enables you to split your audience, try out different versions of a new campaign, measure results and tweak accordingly.

No matter how well you know your audience, you can always improve, and A/B testing lets you try out that new layout, call to action, or slogan you have been thinking of.

Quick tip Email Marketing tips

Don’t stop at testing your email marketing efforts. By examining different attributes on your website and other marketing channels and analyzing the result, you could create a more concise strategy.

For example, if your customer moves smoothly through your email conversion funnel but when they reach the last step on your website, the messaging doesn’t match your emails, they may abandon the process and you’ll miss out on a conversion.

5. Properly time your campaigns

Don’t let ill-timed delivery take the shine off that content you have worked so hard on creating and perfecting. One of the first parameters you should calculate when measuring your email marketing ROI is the open rate. To increase your open rate, you must not only deliver emails with the right message, but your campaigns have to be sent out in the most optimal time.

When creating an email campaign using a marketing automation software you can harness the system’s big data capabilities and make sure your emails appear in your contact’s inbox according to the knowledge the system had previously acquired about each contact.

In Summary, the secret to successful email marketing Is…

Making big data work for you. Whether you are a sole trader, or on the larger end of the small to medium business scale, you can always do more to increase your email marketing ROI.
Using excellent email marketing automation software allows you to benefit from big data analytics without needing to dedicate huge chunks of valuable time to either mastering the required skills or applying them to your campaigns.
https://www.smartinsights.com/email-marketing/how-to-maximize-your-email-marketing-roi-in-2019/

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Apr 18

6 Email Template Design Tips

By bonusadm

6 Email Template Design Tips You Should Always Follow

More than 260 billion emails are sent around the world every single day.

So how do you make sure your messages stand out in a subscriber’s inbox? Well, great content, for one. But another extremely important factor: email design in your email marketing promotions. Eye-catching emails that effectively communicate your message will improve metrics like open rates, click through rates, and conversions.

Luckily, email templates are an easy and time-efficient way to create beautifully branded messages. Most Email Service Providers have some to choose from. In fact, AWeber has more than 700 templates in our platform.

Before you start dragging and dropping your content into a template, though, there are a few design tips you should know. Follow these six simple tricks to get the most out of every template.

Pick the Right Email Template Design

Do you want to welcome a new reader? Update them on a new product? Announce a huge sale? With hundreds of templates to choose from, you want to pick a design that best suits your goal.

(Want a more customized template that perfectly matches your website or brand? Click here to work one-on-one with an AWeber designer to create one.)

For instance, if you’re an AWeber customer who wants to send a welcome letter to new subscribers, you may choose the “tidal” template (shown below). Then just add in your own text, logo, and personalization.

If you want to get your subscribers excited about an upcoming sale, catch their attention right away. Then lead them right to your discount, coupon, or offer. Here’s a simple, but effective design you might pick:

Keep your design clean and focused

Choice is the enemy of conversion. If you give a person too many options, it makes it difficult for them to make a final decision, according to psychologist Barry Schwartz, who named this phenomenon “the paradox of choice.”

Keep this in mind as you choose or tweak an email template. The design should be a path that leads the reader toward your ultimate goal. Add in too many other routes, and your reader may never get where you want them to go.

To give you an idea, here is an example from Moo, a custom print and design company. It’s a clean and focused email design that effectively promotes products. As a reader, you know exactly what the email’s goal is — to make you want to buy something!

We love this design because it:

  • Follows a simple “Z” pattern layout, which means it easily moves your eyes in a zigzag that alternates text and images.
  • Consists of minimal elements and concise writing for a streamlined look.
  • Includes visual examples of each product to minimize the use of long chunks of text and to show off their array of products.
  • Creates defined sections for each product with the use of thin dividers.
  • Contains lots of white (or in this case, blue) space to draw your attention to the images.

Create an eye-catching header

While you want your email template to reflect your brand, you don’t need it to look exactly like your website. You want to draw your reader’s attention to the important elements within your email — not overwhelm them with something that looks like a site.

Forgo a heavy navigation bar at the top for something more user-friendly like the North Face did below. It still drives subscribers back to their site, but it limits the number of choices and keeps things clean.

If your email can serve its purpose without the navigation bar, then take it out like this Burberry email below.

The goal of this email is to advertise their trench coat line and the design visually showcases this very well and plays up their brand. With the multi-tan color palette, you instantly know that it’s Burberry. The well-structured grid layout makes for a seamless flow of design as well. If the header was filled with navigational tools, it would diminish the overall feel of the brand and the message they are trying to send.

Balance your text-to-image ratio

When choosing or changing a template, keep your text-to-image ratio in mind. Text-to-image ratio is how much text there is in comparison to images in your email.

There’s no such thing as the perfect “text-to-image ratio”, but most people stick with 60 percent text and 40 percent images.

Here’s why it’s important not to rely too heavily on images:

  1. “Image-only” emails risk going to the SPAM folder since email service providers like Gmail, Yahoo! and Hotmail tend to filter and block them.
  2. Images may be ‘turned off’ as default by viewers or by their email client.
  3. Images can take longer than text to load based on browser and internet connection. A subscriber may leave the email before they’ve seen all the content.

Utilize alt text for images

When you include images in your messages, they may or may not always display in the email clients they were sent to. That’s because many email services will disable images in messages that are sent to their users, unless the user actually verifies that they do indeed want to see the images.

Alternative text is helpful in these cases. When an image doesn’t load, a line of text will appear that describes what should be there.

Take a look at this email from Hotels.com where images were blocked, but the use of alt text was implemented.

And here’s what it should actually look like:

Now, you may be wondering, “Is including alt text worth my time?”

Absolutely. Forty-eight percent of mobile clients will block images by default, according to the email testing platform called Litmus. If you set up alt text, the description will appear where the images were supposed to go. If you don’t, your reader will only see blank boxes.

Alt text is also important for your subscribers with visual or certain cognitive disabilities. They may have a screen reader that will read the alt text to them so they get a full understanding of what’s included in your message.

If you are using AWeber’s Drag & Drop editor, click here to see how to set up alt text for your images.

Pro Tip: Not all images need alt text. If your image is purely for the aesthetics of the email, be sure to set an empty alt text value for the image.

Test your message

Mistakes can make you look unprofessional and sloppy. One bad experience may be enough to turn a subscriber away for good.

So test your emails! It only takes an extra minute or two, but the payoff is huge. We even recommend sending the test email to a couple people you trust and who aren’t afraid to give you an honest critique. They offer a fresh pair of eyes that may catch something you didn’t.

You should also send the test to accounts in different email services like Gmail, Yahoo! or Outlook. Here at AWeber, each of our marketing specialists has about three to five different test email accounts so they can review our messages and templates in multiple platforms before we hit the send button.

And always test on different devices — desktop, tablet, and mobile — if possible. Sometimes an email template you selected on desktop may have formatting issues on a cell phone. AWeber’s email templates are all mobile-responsive, but we can’t vouch for all other ESPs, so test just to make sure.

If you’re using AWeber: To easily check emails before you send, click on the “Preview & Test” button on the upper right-hand side of your screen. Enter your email address and hit “Send Test” to get a test email delivered to your inbox.

If you’re not using AWeber: Check out email testing tools like Email on Acid or Litmus to preview your design before you send.

Your template design cheat sheet

Feel free to download this recap below for the next time you use an email template.

And if you’re looking for an email template that perfectly fits your style and brand, contact an AWeber designer today.

Source

https://blog.aweber.com/email-template-design/6-design-tips-anyone-using-email-template-know.htm

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Apr 01

GetResponse List Building Program

By bonusadm

List Building Program



GetResponse is a complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers. Through responsible and fully automated list hygiene, anti-spam practices, and established relationships with major Internet service providers and email service providers,

GetResponse prides itself on the highest possible email deliverability to ensure that your messages get through to your prospective customers.

The platform delivers over 5 billion emails each year in 172 countries. GetResponse is fully scalable and capable of handling both small and very large lists (1+ million subscribers).

GetResponse in highlights:
- Over 100,000 active accounts
- 30-day free trial
- Deliverability of up to 68% higher than our competitors
- Unlimited emails
- Powerful, automatic message personalization
- Smart tracking features
What benefits does it bring?
- Catches lost sales and jolts your leads into profitable action
- Boosts your lead generation and business-building results
- Chops away tedious and repetitious email marketing tasks

Email Marketing will grow your business faster than any other marketing medium! I use and recommend GetResponse: 


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