In the old days of the Online world, there were no SEO Professionals, automated systems, or all that high technology stuff. A few years ago, in fact, the term “Search Engine Optimization” did not even exist! Website owners battled with approaches and means to obtain the much-needed hits to their website (never mind if it was not targeted) to ideally produce the desired earnings. Those were the days of IBM (or “It’s Best done Manually) and Organic SEO.
Organic SEO still pertains to the processes and techniques that are undertaken to optimize a web site in order that it obtains good relevance ratings based on the keywords that the site is respondent to. The sole difference between Organic SEO and the SEO we now know is that Organic SEO is a manual method vs. the current automated methods of web page submission and alteration that defines “modern” SEO. Organic SEO focuses on promoting websites on the Natural online search engine results also referred to as organic results in contrast with sponsored web links (Pay-Per-Click/PPC). Organic SEO, when you truly consider is a “purist” approach to website optimization because nothing is a “black box”. As a specialist in Organic SEO, you understand optimization; you don’t just blindly trust it.
Organic SEO is built upon a clear understanding of fundamental concepts, including:
– Search engines and the way in which they work
Obviously, you can not practice Organic SEO if you really don’t even know how the first two letters of SEO (i.e., Search Engine) works. An internet search engine is a web site that provides the visitor a list of recommended websites to visit, based upon an unique keyword or keyword phrases. The ranking of a website is statistically calculated by what is termed as “key word density” or the ratio of keywords to the total number of words of web content in a website. Inbound links and their relevancy is another element that determines your rankings. The gatherer of this statistical data is what is referred to as a “spider” or “spider bot”, which is a program whose function is to count the number of times a keyword appears in a website through a process called “crawling”.
– Search Engine Optimization
You can’t have Organic SEO without the SEO part, and that stands what Search Engine Optimization. SEO’s principal goal is simple: bring as many website visitors to your website as attainable by exerting influence on the search engine to position your website as close to the very top of the list as attainable. As an end result of getting more website visitors, it is really hoped that your website will generate business for you. This specific outcome is every Organic SEO user’s clear measure of becoming successful.
– Viral Marketing Concepts
This is a significant concept to comprehend if you are really serious about becoming a good Organic SEO specialist. Viral Marketing is a strategy to exponentially increase the amount of site visitors to your website from a small base that you have built from your primary Organic SEO approach. An example of Viral Marketing is to offer visitors to your website an option to generate income from their very own website by merely putting in your website’s link on theirs to ensure that when people visit their website, then there is a great chance that they will likely visit yours. This strategy is certainly a handy component of the arsenal of a practitioner of Organic SEO.
– Optimized Domain Names Fundamentals
One of the simplest ideas to recognize, yet also one that is not really as easy to implement. Obtaining a keyword-rich domain name is every Organic SEO consultant’s dream because it carries so much weight in the relevancy scope. If you domain name is precisely what you are selling, you will be able to smoothly sail on without much of a problem in the search engine rankings. The challenge, certainly, is that there is a very high likelihood that the “good” domain names already belong to someone, and this helps make an Organic SEO specialist life harder.
– Keyword and Keyword Phrases Research
This is the very first step on the list of to-dos for an Organic SEO practitioner given that it plays a main role in determining your search engine optimization method. Since it takes several months for any optimization strategy to work, an Organic SEO expert’s efforts will be wasted if he makes the misstep of optimizing a website based on keywords that are not really as popular as he presumed.
Turning Into an Organic SEO specialist is not an easy task in any way because it requires a deep knowledge of the fundamentals that those employing automated systems take for granted. There is a major advantage, however, of Organic SEO vs. the “lazy man’s” SEO: A clear understanding of the concepts makes it possible for you to study SEO scenarios more accurately and formulate strategies that are better suited and respondent to your website’s needs.
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