Develop Content Marketing Strategy
Pretty much everyone is spending more time online these days – including your buyers. They use the internet to educate themselves on how to overcome their challenges and seek solutions to achieve their goals. Any content mаrkеtіng ѕtrаtеgy dеvеlореd tо еngаgе сuѕtоmеrѕ wіth уоur brаnd ѕtаrt bу аlіgnіng соntеnt with thе point of vіеw оf уоur rеаdеr.
The internet is the key tool buyers use to determine which companies and organizations they want to engage with to purchase products and services. With access to vast information on online, buyers are now able to control the purchase process, not the sellers.
All of this means that your website must have the right information to educate your buyers and target audience on everything they need and want to know in order to persuade them to contact you and buy from you.
Delivering information both thаt thе сuѕtоmеr ѕееѕ аѕ valuable and thаt aligns
wіth уоur brаnd should bе thе undеrріnnіngѕ of еvеrу соntеnt mаrkеtіng ѕtrаtеgу.
Content Marketing Strategy Consider these Findings:
Your website and digital content assets must provide all the essential information your target audience needs to determine whether you will have a shot at their business.
So, content is still King!
Unfortunately, according to resources online a survey of over 500 marketers and business owners, their number one (1) marketing challenge is creating and publishing the content their buyers want and need to make decisions.
Content marketing is the creation, publishing, and sharing of content with the goal of creating awareness, engaging your target audience, and converting them to leads that become sales opportunities.
It is critical to your business to re-evaluate your online content to determine if you are providing all the content your target audience needs to trust in and engage with you.
Effective Content Marketing Strategy
For your content to be effective, it must be:
You really should reassess and update your content marketing strategy every 6-12 months (at a minimum) to make sure your digital marketing initiatives are effective in attaining your objectives and goals.
Here are some examples:
Mapping Content to the Buyer's Journey
Matching your different styles of content to the stages of your prospective buyers' journey is certainly crucial.
Buyer Journey Stage = Awareness
Potential buyers realize they have a problem that needs fixing and begin looking for a solution.
Buyer Journey Stage = Consideration
Potential buyers define the solution categories they can use to achieve their goals and overcome their challenges.
Buyer Journey Stage = Decision
Potential buyers have clearly defined their solution, method, or approach to their problem or opportunity.
Buyer Journey Stage = Delight
Buyers achieve their goals and becomes a testimony for the solution provider
A compelling Content Marketing Strategy Will:
Your business can not expect that your buyers will magically show up on your website, be aware of how you satisfy their concerns, and address their problems. Very few, if any, will get online and contact you to find out why they should do business with you, without a compelling content marketing strategy.
It's time to grow.
Learn more when it comes to how content marketing is generated through our Digital Marketing Strategy, tailored to help you achieve your business goals.