Influencer Marketing Huge Part of Digital Marketing

Influencer marketing is a huge part of digital marketing nowadays, making it possible for brands to reach new audiences and boost their reputation in one fell swoop. If you have been considering embracing this type of marketing for a while now but aren’t sure exactly how to go about it, the following info is sure to help.

Who is Considered an Influencer? 

That depends. In general, social media influencers earn that title by generating a minimum of 15 000 followers on social media platforms like Instagram. While the majority of people think that only celebs are influencers, this actually isn't the case. Influencers are people who can help you to connect with your target audience.

For example, a make-up brand will find value in joining forces with a beauty blogger and Instagrammer with 15 000 followers-- and it is sure to be much cheaper than joining forces with a supermodel!

So What is Influencer Marketing?

This specific kind of online marketing focuses on an individual, instead of large groups of potential customers to advertising your brand's message. The individual here is referred as the 'influencer' who is employed to get out the word for your brand.

In this particular activity of influencer marketing, these influencers may be the potential buyers themselves. They typically play the roles of content writers, journalists, bloggers, CEO's, creative people, advertisers or advisers.

How Can Influencer Marketing Work for My Brand?

Basing on to current studies, 94% of online marketers believe that transparency and credibility are essential to any influencer online marketing success. It is also necessary that you choose to work with influencers who possess the same morals and morals as your brand, and who relate to your market and your target audience.

How Do I Make Sure it’s Money Well Spent?

Before ensuring any important decisions, make sure that the influencer with whom you intend to work is, in fact, a reliable influencer by having legitimate followers. 42% of online marketers are troubled about fake followers and bots-- and appropriately so!  It is quite affordable and possible to 'purchase' new followers.

How do you recognize that an influencer's following is the genuine thing?  Take a look at the engagement on their posts-- not just the numbers of 'likes', as these could be bought too. Look carefully at the comments and do not be reluctant to take a look at some of the followers' profiles for clues as to whether or not they are real people or not. 

When it comes to influencer marketing and digital marketing in general, WSI OMS can help to streamline the process of ensuring success. We specialize in content marketing, mobile marketing, social media marketing, website design, and website development. For more information about our wide range of services, do not hesitate to get in touch.
This content was originally published here.

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