A pair of Harvard Business students want to help redefine and expand what the color nude looks like in the fashion industry so that it can better reflect and compliment various shades of women. 

Atima Lui and Nancy Madrid founded Mia Pielle after being fed up with the fashion industry’s limited definition of “nude.” The two women created the fashion-tech startup with the hope of being able to help women of all skin tones find apparel and accessories that would perfectly match their skin color. 

“Unfortunately, the industry by and large defines the concept of nude fashion as a few tones of beige,” explained Madrid and Lui in a statement on the Mia Pielle website. “We are addressing this frustration for customers by curating many products that match different skin tones, but which are not necessarily positioned as ‘nude.’” 

Mia Pielle
Lui and Madrid determined the six shades of nude by analyzing 87 photographs of women from around the world taken by skin tone artist Angelica Dass, cross referencing the Pantone SkinTone Guide, and utilizing the Fitzpatrick Scale developed by Harvard dermatologist Thomas B. Fitzpatrick.

The concept for Mia Pielle came to the duo in December as they discussed how difficult it is for them find cosmetics and “nude” apparel that matched their unique skin tones. “We were just brainstorming one day about how difficult it is for [Atima] as an African-American woman to find the right shade of makeup,” Madrid, who is Mexican-American, told The Huffington Post. “And I mentioned [how] for me it’s hard to find the right color of nude shoes. Sometimes they’re too pink or they’re a shade that makes my skin look green, and we started playing with this concept and we thought, well, we have to come up with a solution for this.”

Madrid told HuffPost she and Lui initially toyed with the idea of creating a line of nude shoes to match a variety of skin tones, but they ultimately decided to go beyond just footwear. 

“When we started doing research, reaching out to women and their nude needs, we realized that women are particularly interested in nude lingerie and nude shoes, and nude hosiery,” Madrid explained.

Mia Pielle/Instagram
Starting this business, deep down for my cofounder and I, its something were doing to give back to our communities, Madrid shares. To give confidence to women of color and of all colors.

Using their proprietary “True Nude” algorithm, Mia Pielle curates products from existing brands, like Nubian Skin, in six different shades of nude — mahogany, chocolate, bronze, honey, pearl and ivory — providing customers with a personalized collection unlike what they may find in stores. Users are then able to select and purchase items from that curated list directly from a brand’s website.

The shades were determined by using a three-step process that included an analysis of 87 photographs of women from around the world taken by skin tone artist Angelica Dass, cross referencing the Pantone SkinTone Guide, and utilizing the Fitzpatrick Scale developed by Harvard dermatologist Thomas B. Fitzpatrick.

“What we plan on doing is partnering with existing brands and retailers to feature their products and monetize in an affiliate marketing model,” Madrid said of their business model. “That means that we get a commission when we drive sales for them.”

Still in its preliminary trial phase, or alpha test phase, both Mia Pielle and its founders are still growing and evolving. Lui and Madrid recently competed in Rent the Runway’s Project Entrepreneur competition for an opportunity to join their summer accelerator program. The duo’s also looking forward to competing in the Harvard Business School’s upcoming New Venture Competition at the end of April. And that’s just the beginning, according to Madrid. 

“A year from now, I hope [Mia Pielle] reaches a lot of women and it gives them confidence,” she shared. “We want to contribute to a cultural change [in which] we are inclusive of everyone and every woman feels comfortable in her own skin.”

Read more: www.huffingtonpost.com


​Elf Emmit Mode - Relaxing after a hard day can be difficult

Elf Emmit Mode - Relaxing after a hard day can be difficult

yet it’s vital for your health. Daily accumulated stress wears you down mentally and emotionally, and it can drain the joy right out of your life..

yet it’s vital for your health. Daily accumulated stress wears you down
mentally and emotionally, and it can drain the joy right out of your life.

Tags

Fashion, female entrepreneurs, Inspiring Leaders, Nude


You may also like

How Story Telling Can Boost Your Online Marketing Strategy

Utilize Your Skills to Make Money Online

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  1. I like the valuable information you provide in your articles. I’ll bookmark your weblog and take a look at once more here regularly. I’m quite certain I’ll learn many new stuff right here! Good luck for the following!

  2. Hi there! I just wanted to ask if you ever have any issues with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no backup. Do you have any methods to stop hackers?

  3. Hi , I do believe this is an excellent blog. I stumbled upon it on Yahoo , i will come back once again. Money and freedom is the best way to change, may you be rich and help other people.

  4. Thanks a bunch for sharing this with all people you actually understand what you’re talking approximately! Bookmarked. Kindly also discuss with my web site =). We may have a hyperlink change contract among us!

  5. Pretty section of content. I just stumbled upon your weblog and in accession capital to assert that I acquire in fact enjoyed account your blog posts. Any way I’ll be subscribing to your feeds and even I achievement you access consistently rapidly.

  6. Once I originally commented I clicked the -Notify me when new feedback are added- checkbox and now each time a comment is added I get four emails with the identical comment. Is there any way you’ll be able to remove me from that service? Thanks!

  7. This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your great post. Also, I have shared your website in my social networks!

  8. What¦s Taking place i’m new to this, I stumbled upon this I’ve discovered It absolutely helpful and it has helped me out loads. I hope to give a contribution & help different users like its aided me. Great job.

  9. Hi , I do believe this is an excellent blog. I stumbled upon it on Yahoo , i will come back once again. Money and freedom is the best way to change, may you be rich and help other people.

  10. In this grand design of things you actually receive a B+ just for effort and hard work. Where exactly you actually confused me was in all the facts. As it is said, the devil is in the details… And that couldn’t be much more accurate in this article. Having said that, allow me inform you what did work. Your writing is highly engaging and that is most likely the reason why I am making an effort in order to comment. I do not really make it a regular habit of doing that. 2nd, despite the fact that I can easily notice a leaps in logic you make, I am not necessarily confident of just how you appear to connect the details which in turn make your conclusion. For the moment I will, no doubt subscribe to your position however wish in the near future you actually connect your dots better.

  11. Valuable information. Lucky me I found your site by accident, and I am shocked why this accident did not happened earlier! I bookmarked it.

  12. Wonderful goods from you, man. I have understand your stuff previous to and you’re just extremely excellent. I really like what you have acquired here, certainly like what you are saying and the way in which you say it. You make it entertaining and you still take care of to keep it wise. I can’t wait to read much more from you. This is actually a tremendous website.

  13. I know this if off topic but I’m looking into starting my own blog and was wondering what all is required to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web savvy so I’m not 100 certain. Any recommendations or advice would be greatly appreciated. Many thanks

  14. This blog is definitely rather handy since I’m at the moment creating an internet floral website – although I am only starting out therefore it’s really fairly small, nothing like this site. Can link to a few of the posts here as they are quite. Thanks much. Zoey Olsen

  15. I do believe all of the concepts you have offered in your post. They are very convincing and will definitely work. Nonetheless, the posts are too quick for newbies. Could you please extend them a bit from subsequent time? Thank you for the post.

  16. I do agree with all of the ideas you have presented in your post. They are really convincing and will definitely work. Still, the posts are too short for starters. Could you please extend them a bit from next time? Thanks for the post.

  17. I truly enjoy examining on this internet site, it contains fantastic blog posts. “And all the winds go sighing, For sweet things dying.” by Christina Georgina Rossetti.

  18. I’ve been exploring for a bit for any high quality articles or blog posts on this sort of area . Exploring in Yahoo I at last stumbled upon this website. Reading this information So i’m happy to convey that I’ve a very good uncanny feeling I discovered just what I needed. I most certainly will make certain to don’t forget this site and give it a glance on a constant basis.

  19. Excellent read, I just passed this onto a friend who was doing some research on that. And he actually bought me lunch because I found it for him smile Thus let me rephrase that: Thanks for lunch! “Never let inexperience get in the way of ambition.” by Terry Josephson.

  20. Good day! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche. Your blog provided us valuable information to work on. You have done a marvellous job!

  21. Hey there just wanted to give you a quick heads up. The words in your post seem to be running off the screen in Ie. I’m not sure if this is a formatting issue or something to do with internet browser compatibility but I thought I’d post to let you know. The design and style look great though! Hope you get the problem resolved soon. Kudos

  22. Hiya very nice site!! Guy .. Excellent .. Superb .. I will bookmark your site and take the feeds additionally…I’m happy to seek out numerous useful information here within the post, we need work out extra strategies in this regard, thank you for sharing.

  23. you’re truly a just right webmaster. The website loading speed is incredible. It seems that you’re doing any distinctive trick. In addition, The contents are masterpiece. you’ve performed a fantastic job in this matter!

  24. I like the valuable info you provide to your articles. I will bookmark your weblog and test once more right here frequently. I’m slightly sure I’ll be informed many new stuff proper here! Best of luck for the following!

  25. Good – I should definitely pronounce, impressed with your web site. I had no trouble navigating through all tabs and related information ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or something, website theme . a tones way for your customer to communicate. Excellent task.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Subscribe to our newsletter now!


Important
This site makes use of cookies which may contain tracking information about visitors. By continuing to browse this site you agree to our use of cookies.