A pair of Harvard Business students want to help redefine and expand what the color nude looks like in the fashion industry so that it can better reflect and compliment various shades of women.
Atima Lui and Nancy Madrid founded Mia Pielle after being fed up with the fashion industry’s limited definition of “nude.” The two women created the fashion-tech startup with the hope of being able to help women of all skin tones find apparel and accessories that would perfectly match their skin color.
“Unfortunately, the industry by and large defines the concept of nude fashion as a few tones of beige,” explained Madrid and Lui in a statement on the Mia Pielle website. “We are addressing this frustration for customers by curating many products that match different skin tones, but which are not necessarily positioned as ‘nude.’”
The concept for Mia Pielle came to the duo in December as they discussed how difficult it is for them find cosmetics and “nude” apparel that matched their unique skin tones. “We were just brainstorming one day about how difficult it is for [Atima] as an African-American woman to find the right shade of makeup,” Madrid, who is Mexican-American, told The Huffington Post. “And I mentioned [how] for me it’s hard to find the right color of nude shoes. Sometimes they’re too pink or they’re a shade that makes my skin look green, and we started playing with this concept and we thought, well, we have to come up with a solution for this.”
Madrid told HuffPost she and Lui initially toyed with the idea of creating a line of nude shoes to match a variety of skin tones, but they ultimately decided to go beyond just footwear.
“When we started doing research, reaching out to women and their nude needs, we realized that women are particularly interested in nude lingerie and nude shoes, and nude hosiery,” Madrid explained.
Using their proprietary “True Nude” algorithm, Mia Pielle curates products from existing brands, like Nubian Skin, in six different shades of nude — mahogany, chocolate, bronze, honey, pearl and ivory — providing customers with a personalized collection unlike what they may find in stores. Users are then able to select and purchase items from that curated list directly from a brand’s website.
The shades were determined by using a three-step process that included an analysis of 87 photographs of women from around the world taken by skin tone artist Angelica Dass, cross referencing the Pantone SkinTone Guide, and utilizing the Fitzpatrick Scale developed by Harvard dermatologist Thomas B. Fitzpatrick.
“What we plan on doing is partnering with existing brands and retailers to feature their products and monetize in an affiliate marketing model,” Madrid said of their business model. “That means that we get a commission when we drive sales for them.”
Still in its preliminary trial phase, or alpha test phase, both Mia Pielle and its founders are still growing and evolving. Lui and Madrid recently competed in Rent the Runway’s Project Entrepreneur competition for an opportunity to join their summer accelerator program. The duo’s also looking forward to competing in the Harvard Business School’s upcoming New Venture Competition at the end of April. And that’s just the beginning, according to Madrid.
“A year from now, I hope [Mia Pielle] reaches a lot of women and it gives them confidence,” she shared. “We want to contribute to a cultural change [in which] we are inclusive of everyone and every woman feels comfortable in her own skin.”
Read more: www.huffingtonpost.com
Elf Emmit Mode - Relaxing after a hard day can be difficult
yet it’s vital for your health. Daily accumulated stress wears you down mentally and emotionally, and it can drain the joy right out of your life..
Like!! Thank you for publishing this awesome article.
I went over this site and I think you have a lot of good information, saved to fav 🙂
You have observed very interesting details! ps decent internet site. 🙂
I like the valuable information you provide in your articles. I’ll bookmark your weblog and take a look at once more here regularly. I’m quite certain I’ll learn many new stuff right here! Good luck for the following!
Some really superb info , Sword lily I observed this.
Hi there! I just wanted to ask if you ever have any issues with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no backup. Do you have any methods to stop hackers?
Hi , I do believe this is an excellent blog. I stumbled upon it on Yahoo , i will come back once again. Money and freedom is the best way to change, may you be rich and help other people.
Thanks a bunch for sharing this with all people you actually understand what you’re talking approximately! Bookmarked. Kindly also discuss with my web site =). We may have a hyperlink change contract among us!
Thankyou for helping out, wonderful info .
I am constantly thought about this, thanks for posting.
Great write-up, I?¦m normal visitor of one?¦s web site, maintain up the excellent operate, and It is going to be a regular visitor for a lengthy time.
Pretty section of content. I just stumbled upon your weblog and in accession capital to assert that I acquire in fact enjoyed account your blog posts. Any way I’ll be subscribing to your feeds and even I achievement you access consistently rapidly.
I do agree with all of the ideas you have presented in your post. They are really convincing and will certainly work. Still, the posts are too short for beginners. Could you please extend them a little from next time? Thanks for the post.
I will immediately grasp your rss as I can’t find your email subscription link or newsletter service. Do you have any? Please let me understand so that I may just subscribe. Thanks.
Once I originally commented I clicked the -Notify me when new feedback are added- checkbox and now each time a comment is added I get four emails with the identical comment. Is there any way you’ll be able to remove me from that service? Thanks!
This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your great post. Also, I have shared your website in my social networks!
We are a group of volunteers and opening a new scheme in our community. Your web site provided us with valuable info to work on. You have done an impressive job and our whole community will be thankful to you.
F*ckin’ awesome things here. I’m very glad to see your post. Thanks a lot and i am looking forward to contact you. Will you kindly drop me a e-mail?
What¦s Taking place i’m new to this, I stumbled upon this I’ve discovered It absolutely helpful and it has helped me out loads. I hope to give a contribution & help different users like its aided me. Great job.
There is apparently a bundle to know about this. I assume you made various good points in features also.
Hi , I do believe this is an excellent blog. I stumbled upon it on Yahoo , i will come back once again. Money and freedom is the best way to change, may you be rich and help other people.
I like what you guys are up also. Such smart work and reporting! Keep up the excellent works guys I¦ve incorporated you guys to my blogroll. I think it’ll improve the value of my web site 🙂
Some really interesting information, well written and loosely user friendly.
F*ckin¦ awesome things here. I am very glad to peer your article. Thanks so much and i’m having a look forward to contact you. Will you kindly drop me a e-mail?
I’m not that much of a internet reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your website to come back down the road. Many thanks
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Wow, fantastic blog format! How long have you been running a blog for? you made blogging look easy. The full look of your site is wonderful, as well as the content!
Keep working ,fantastic job!
In this grand design of things you actually receive a B+ just for effort and hard work. Where exactly you actually confused me was in all the facts. As it is said, the devil is in the details… And that couldn’t be much more accurate in this article. Having said that, allow me inform you what did work. Your writing is highly engaging and that is most likely the reason why I am making an effort in order to comment. I do not really make it a regular habit of doing that. 2nd, despite the fact that I can easily notice a leaps in logic you make, I am not necessarily confident of just how you appear to connect the details which in turn make your conclusion. For the moment I will, no doubt subscribe to your position however wish in the near future you actually connect your dots better.
Some really wondrous work on behalf of the owner of this web site, utterly great subject material.
Currently it seems like Movable Type is the best blogging platform available right now. (from what I’ve read) Is that what you’re using on your blog?
I am happy that I noticed this weblog, exactly the right info that I was looking for! .
You have noted very interesting details! ps nice internet site.
Valuable information. Lucky me I found your site by accident, and I am shocked why this accident did not happened earlier! I bookmarked it.
Wonderful goods from you, man. I have understand your stuff previous to and you’re just extremely excellent. I really like what you have acquired here, certainly like what you are saying and the way in which you say it. You make it entertaining and you still take care of to keep it wise. I can’t wait to read much more from you. This is actually a tremendous website.
I know this if off topic but I’m looking into starting my own blog and was wondering what all is required to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web savvy so I’m not 100 certain. Any recommendations or advice would be greatly appreciated. Many thanks
This blog is definitely rather handy since I’m at the moment creating an internet floral website – although I am only starting out therefore it’s really fairly small, nothing like this site. Can link to a few of the posts here as they are quite. Thanks much. Zoey Olsen
I do believe all of the concepts you have offered in your post. They are very convincing and will definitely work. Nonetheless, the posts are too quick for newbies. Could you please extend them a bit from subsequent time? Thank you for the post.
I am impressed with this web site, rattling I am a fan.
I do agree with all of the ideas you have presented in your post. They are really convincing and will definitely work. Still, the posts are too short for starters. Could you please extend them a bit from next time? Thanks for the post.
It is really a nice and useful piece of information. I am glad that you shared this helpful information with us. Please keep us informed like this. Thank you for sharing.
This really answered my problem, thank you!
Fantastic web site. Plenty of useful info here. I am sending it to some buddies ans additionally sharing in delicious. And certainly, thanks in your sweat!
Great write-up, I’m regular visitor of one’s website, maintain up the nice operate, and It is going to be a regular visitor for a lengthy time.
I truly enjoy examining on this internet site, it contains fantastic blog posts. “And all the winds go sighing, For sweet things dying.” by Christina Georgina Rossetti.
Your house is valueble for me. Thanks!…
I¦ve learn a few good stuff here. Definitely value bookmarking for revisiting. I wonder how so much effort you put to create this kind of wonderful informative website.
I’ve been exploring for a bit for any high quality articles or blog posts on this sort of area . Exploring in Yahoo I at last stumbled upon this website. Reading this information So i’m happy to convey that I’ve a very good uncanny feeling I discovered just what I needed. I most certainly will make certain to don’t forget this site and give it a glance on a constant basis.
Excellent read, I just passed this onto a friend who was doing some research on that. And he actually bought me lunch because I found it for him smile Thus let me rephrase that: Thanks for lunch! “Never let inexperience get in the way of ambition.” by Terry Josephson.
I’ve learn a few good stuff here. Definitely value bookmarking for revisiting. I surprise how so much attempt you set to create this type of wonderful informative web site.
Wow! This could be one particular of the most beneficial blogs We’ve ever arrive across on this subject. Actually Great. I am also a specialist in this topic therefore I can understand your hard work.
Good article and straight to the point. I don’t know if this is truly the best place to ask but do you folks have any ideea where to hire some professional writers? Thanks 🙂
Good day! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche. Your blog provided us valuable information to work on. You have done a marvellous job!
Hey there just wanted to give you a quick heads up. The words in your post seem to be running off the screen in Ie. I’m not sure if this is a formatting issue or something to do with internet browser compatibility but I thought I’d post to let you know. The design and style look great though! Hope you get the problem resolved soon. Kudos
I like this web site very much, Its a real nice place to read and find info .
Hiya very nice site!! Guy .. Excellent .. Superb .. I will bookmark your site and take the feeds additionally…I’m happy to seek out numerous useful information here within the post, we need work out extra strategies in this regard, thank you for sharing.
I will immediately grab your rss feed as I can’t to find your email subscription link or newsletter service. Do you have any? Please let me understand so that I could subscribe. Thanks.
you’re truly a just right webmaster. The website loading speed is incredible. It seems that you’re doing any distinctive trick. In addition, The contents are masterpiece. you’ve performed a fantastic job in this matter!
I really enjoy reading on this site, it has superb articles. “For Brutus is an honourable man So are they all, all honourable men.” by William Shakespeare.
I like the valuable info you provide to your articles. I will bookmark your weblog and test once more right here frequently. I’m slightly sure I’ll be informed many new stuff proper here! Best of luck for the following!
Good – I should definitely pronounce, impressed with your web site. I had no trouble navigating through all tabs and related information ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or something, website theme . a tones way for your customer to communicate. Excellent task.
I just couldn’t depart your website before suggesting that I actually enjoyed the standard info a person provide for your visitors? Is gonna be back often to check up on new posts