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Jun 27

How to Improve Your Content Marketing Strategy

By bonusadm

Develop Content Marketing Strategy

Pretty much everyone is spending more time online these days – including your buyers.  They use the internet to educate themselves on how to overcome their challenges and seek solutions to achieve their goals.  Any content mаrkеtіng ѕtrаtеgy  dеvеlореd tо еngаgе сuѕtоmеrѕ wіth уоur brаnd ѕtаrt bу аlіgnіng соntеnt with thе point of vіеw оf уоur rеаdеr.

The internet is the key tool buyers use to determine which companies and organizations they want to engage with to purchase products and services. With access to vast information on online, buyers are now able to control the purchase process, not the sellers.

All of this means that your website must have the right information to educate your buyers and target audience on everything they need and want to know in order to persuade them to contact you and buy from you.

Delivering information both thаt thе сuѕtоmеr ѕееѕ аѕ valuable and thаt aligns
wіth уоur brаnd should bе thе undеrріnnіngѕ of еvеrу соntеnt mаrkеtіng ѕtrаtеgу.

Content Marketing Strategy Consider these Findings:

Your website and digital content assets must provide all the essential information your target audience needs to determine whether you will have a shot at their business.

So, content is still King!

Unfortunately, according to resources online a survey of over 500 marketers and business owners, their number one (1) marketing challenge is creating and publishing the content their buyers want and need to make decisions.

Content marketing is the creation, publishing, and sharing of content with the goal of creating awareness, engaging your target audience, and converting them to leads that become sales opportunities.

It is critical to your business to re-evaluate your online content to determine if you are providing all the content your target audience needs to trust in and engage with you.

Effective Content Marketing Strategy

For your content to be effective, it must be:

You really should reassess and update your content marketing strategy every 6-12 months (at a minimum) to make sure your digital marketing initiatives are effective in attaining your objectives and goals.

Here are some examples:

Mapping Content to the Buyer's Journey

Matching your different styles of content to the stages of your prospective buyers' journey is certainly crucial.

Buyer Journey Stage = Awareness

Potential buyers realize they have a problem that needs fixing and begin looking for a solution.

consideration

Buyer Journey Stage = Consideration

Potential buyers define the solution categories they can use to achieve their goals and overcome their challenges.

woman decesion

Buyer Journey Stage = Decision

Potential buyers have clearly defined their solution, method, or approach to their problem or opportunity.

surprise  delight

Buyer Journey Stage = Delight

Buyers achieve their goals and becomes a testimony for the solution provider

A compelling Content Marketing Strategy Will:

Your business can not expect that your buyers will magically show up on your website, be aware of how you satisfy their concerns, and address their problems. Very few, if any, will get online and contact you to find out why they should do business with you, without a compelling content marketing strategy.

It's time to grow.

Learn more when it comes to how content marketing is generated through our Digital Marketing Strategy, tailored to help you achieve your business goals.

Jump start
Apr 16

How to Jump-start Your Content Marketing | 5 Steps

By bonusadm

Jump-start Your Content Marketing Bag of Tricks

Have you been generally dragging your feet to jump-start your content marketing? If you have, there's no need to hang your head. It's understandable! It takes a lot of energy and time to come up with fantastic material and if you are like the majority of online business owners, you're putting on multiple hats everyday.

That stated, content marketing is still the most effective means to build a target market as well as promote and market your products. There's no way around it.

The remedy is to dig into your bag of tricks and give your web content plan is to jump-star your content marketing with a kick in the pants. And also if you're not sure exactly how to begin, I'm here to help.

Below are 5 of my preferred methods to jump-start a web content marketing campaign and also get your service the exposure (and also sales) it is worthy of.

Jump-start Your Content Marketing - Swipe Concepts Directly from Your Competitors

1: Take Ideas directly from Your Rivals - Competitors

Swiping may sound like a criminal offense yet worldwide of advertising, it happens at all times. As well as it's not truly stealing. All you'll be doing is checking out what your top rivals are doing to market themselves online as well as using some of their concepts to your very own online web content.

For example, perhaps you notice that competitors has produced a whiteboard video explaining a complicated suggestion. You can do the exact same thing! Or possibly you have actually seen a couple of live Q & A videos as you stumbled upon your Facebook feed as well as you understand you might conveniently address some questions from your audience.

Even a few days of investigating your competitors' web sites as well as social media pages can generate a bonanza of content marketing concepts for you to use.

2: Ask Your Followers/Subscribers for Suggestions

Individuals that are already reading your content on your blog site or following you on social media sites are clearly interested in what you need to state. One method to boost your content marketing is to ask which questions they would certainly like you to answer or which topics they wish to learn more about

Ask Your Followers for Ideas:  Naturally, you're not going to be saying, "Hey, friend, help me with my advertising!" Instead, you may state something such as this:

I want to make sure that the content I'm creating is the material you intend to see. Let me know what you 'd like to read or view, and I'll do my absolute best to deliver it!

When it comes to my experience, people like to be asked for advice. This specific method offers a very clear content-creation time saving method that has the positive aspect of helping make your readers feel valuable and recognized.

3: Define Your Content Marketing Goals

A lot of people spend time marketing themselves and their products, but I'm amazed at how many haven't put in the time to describe what they intend achieve with their online marketing goals.  It really is not enough to wish to connect with your audience. You've got to be very specific.

It might seem obvious, but I highly endorse taking into account what you want to achieve in the short-term and long-term and writing those factors down. The following are some illustrations of detailed content marketing objectives:

  • Increase blog readership by 50% in the next six months
  • ​Attract 1,000 new followers on Facebook - Instagram
  • ​Increase email subscriptions by 10%
  • Get to 100,000 views on YouTube

​​The key in deciding on content marketing goals is to make all of them clear, attainable, and quantifiable. In other terms, don't be vague. Use numbers and other crucial metrics to illustrate what you want to do, and at that point craft your content marketing plan to help you realize your goals.

​4. Tell Your Subscribers' Stories

There's a reason that online customer reviews and testimonials have a great deal of attention. Research study reveals that 97% of individuals read customer reviews just before they purchase a product, and 85% trust in online reviews as much as they might trust a personal endorsement.

When you integrate those statistics with storytelling, you've acquired a winning combination. So, if you're stuck when it comes to content marketing ideas, why not reach out to some of your most loyal and happy subscribers and ask them to share their experiences in a testimony?

The key to generating an engaging testimonial is to feature a very clear narrative. Which means you'll need to ask questions to assist you frame the story. Listed here are really some good suggestions:

  1. 1
    ​What problems did you want to solve?
  2. 2
    ​What other solutions had you tried?
  3. 3
    ​What made you decide to try my product?
  4. 4
    ​Describe what happened when you used my product
  5. 5
    ​How did the experience of using my product make you feel?
  6. 6
    ​What were your results after using my product?
  7. 7
    ​Would you recommend this product to other people?

​It is vital to identify the natural arc of the narrative. That's exactly why you should be sure to ask about your customer's concerns and their emotions. That's the kind of thing that will hook your target audience and entice them to purchase from you.

​5. Run a Contest.

A specific favorite way to jump-start a content marketing campaign is to run a contest. The key reasons why?  Because everyone loves a freebie!

The following are some of the things conducting a contest can really help you achieve:

  • ​You can bring in all new followers by requiring people to subscribe to your list to enter the competition
  • ​You are able to get your products or services in front of a new target audience by offering added entries to people who share your posts
  • ​Organizing a contest is easy and does not cost a great deal. Simply be sure that you have accurately published contest rules and also you honor all prizes in a timely manner.

Conclusion

Content marketing is a must, but it can be difficult to get started if you don’t have a ton of experience or a huge budget. The 5 ideas here are some of my favorites to jump-start a content marketing campaign.

This content was originally published here.

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