content marketing definition – Bonus Media Entrepreneur

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Jun 27

How to Improve Your Content Marketing Strategy

By bonusadm

Develop Content Marketing Strategy

Pretty much everyone is spending more time online these days – including your buyers.  They use the internet to educate themselves on how to overcome their challenges and seek solutions to achieve their goals.  Any content mаrkеtіng ѕtrаtеgy  dеvеlореd tо еngаgе сuѕtоmеrѕ wіth уоur brаnd ѕtаrt bу аlіgnіng соntеnt with thе point of vіеw оf уоur rеаdеr.

The internet is the key tool buyers use to determine which companies and organizations they want to engage with to purchase products and services. With access to vast information on online, buyers are now able to control the purchase process, not the sellers.

All of this means that your website must have the right information to educate your buyers and target audience on everything they need and want to know in order to persuade them to contact you and buy from you.

Delivering information both thаt thе сuѕtоmеr ѕееѕ аѕ valuable and thаt aligns
wіth уоur brаnd should bе thе undеrріnnіngѕ of еvеrу соntеnt mаrkеtіng ѕtrаtеgу.

Content Marketing Strategy Consider these Findings:

Your website and digital content assets must provide all the essential information your target audience needs to determine whether you will have a shot at their business.

So, content is still King!

Unfortunately, according to resources online a survey of over 500 marketers and business owners, their number one (1) marketing challenge is creating and publishing the content their buyers want and need to make decisions.

Content marketing is the creation, publishing, and sharing of content with the goal of creating awareness, engaging your target audience, and converting them to leads that become sales opportunities.

It is critical to your business to re-evaluate your online content to determine if you are providing all the content your target audience needs to trust in and engage with you.

Effective Content Marketing Strategy

For your content to be effective, it must be:

You really should reassess and update your content marketing strategy every 6-12 months (at a minimum) to make sure your digital marketing initiatives are effective in attaining your objectives and goals.

Here are some examples:

Mapping Content to the Buyer's Journey

Matching your different styles of content to the stages of your prospective buyers' journey is certainly crucial.

Buyer Journey Stage = Awareness

Potential buyers realize they have a problem that needs fixing and begin looking for a solution.

consideration

Buyer Journey Stage = Consideration

Potential buyers define the solution categories they can use to achieve their goals and overcome their challenges.

woman decesion

Buyer Journey Stage = Decision

Potential buyers have clearly defined their solution, method, or approach to their problem or opportunity.

surprise  delight

Buyer Journey Stage = Delight

Buyers achieve their goals and becomes a testimony for the solution provider

A compelling Content Marketing Strategy Will:

Your business can not expect that your buyers will magically show up on your website, be aware of how you satisfy their concerns, and address their problems. Very few, if any, will get online and contact you to find out why they should do business with you, without a compelling content marketing strategy.

It's time to grow.

Learn more when it comes to how content marketing is generated through our Digital Marketing Strategy, tailored to help you achieve your business goals.

Jun 25

Future of Content Marketing With Technology

By bonusadm

The Future of Content Marketing

Some 5 years ago, as content marketing started to develop into a trend, I was trying to imagine what the future of content marketing would most likely indicate for businesses to prosper in a world where online presence was driven by web content.  I was intrigued by many  SMB marketers back then: what if 5 years from now, 50% of your online web site's traffic built upon on your blog's content? 

How would you get ready for that?  Blank stares, skepticism, raised eyebrows ... Allow us to's just say that the answers (or lack thereof) were the reason we started Scoop. It to start out with and began building content marketing software.


Moving on 5 years later, content marketing has by no means been so sizzling hot. A majority of online marketers are failing at it sadly. According to CMI/MarketingProfs'  2016 benchmark, only 30% of B2B marketers say they're effective at content marketing.  According to another study by BuzzSumo, 50% of web material get 8 shares or less.

Future of Content Marketing Next 5 Years

Just about every day, we're speaking with loads of online marketers who are looking to technological innovation to assist them to conquer their most significant content marketing demands. Over the last year alone, we've seen their concerns change from overcoming the fundamental obstacle of producing content to the much more sophisticated needs encompassing content distribution and examining content performance. Enhanced competition for attention (Mark Schaefer's content shock) as well as the increasing complexity of the content marketing method are steering that modification and the necessity for technology to help

How do content marketers expect technology to help?

Over the past 10 weeks, the Scoop.it group surveyed over 300 marketers to more effectively understand this question. People also carried out dozens of extended interviews with SMB marketers to add a qualitative factor to the ongoing research.

Do online marketers expect technology to be part of the answer?"

tech holiday shipping

Yes, absolutely" states Mark Schaefer. Equally quantitative and qualitative responses are  clear: marketers expect and want technology to help them help make content marketing work for them.

"At present, marketing is math. To the extent that we can make use of technology to distill  understanding from the numbers, we will certainly be more efficient marketers."-- Mark Schaefer

The Fears Associated with Future of Content Marketing  Automation

The concerns associated with content marketing automation

The road to hell is really paved with good intentions. Content marketing automation is not regarded as a solution without risks or dangers: while some of the marketers interviewed shared some concern about their work be-coming automated, the main fears were really centered around misusing the innovation.

Technology can’t be a shortcut for building a strategy or learning content marketing methodology in the first place.

“I look at technology for content marketing being used right now as putting off fires, solving very small issues. Before buying technology for content marketing, you need a strategic vision that makes sense for the organization.” – Joe Pulizzi
“Automation as a function of unsophisticated marketing has no winner.” – Lee Odden

When it comes to addition to the prevalent concerns with new technology adoption (learning curve, complexity, risk ...), online marketers that were surveyed make known other concerns. We've all seen brands receive extreme critical remarks for making automation blunders on social media, and the chance of sacrificing control is in addition often pointed out. 

Anytime it pertains to enhancement to the prevalent worry about new technology adoption (learning curve, difficulty, risk ...), online marketers we surveyed help make known other considerations. We've all seen brands receive extreme critical comments for making automation blunders on social media, and the chance of sacrificing control is in addition frequently pointed out.

Quite possibly, and more importantly is the concern of compromising content quality: web content is considered as an essentially human activity, hence many view the concept of automation and the future of content marketing and its creation as a risk of content becoming less reputable and instead evolving to be more generic and robotic.

Arguably a longer term concern, there's also an "arms race" controversy which questions the following: when most of us possess far better software and tools, just how do we identify the advantage to opposing competition?

“My biggest concern in this space is that we over-rely on automation and become lazy marketers. It’s intoxicating to let the algorithms do the work but if this is the same information our competitors can see too, how do we create competitive advantage?” – Mark Schaefer

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