Email template design – Bonus Media Entrepreneur

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Jun 20

This is a Test on the Email Marketing Tips Environment

By bonusadm

Affiliate Marketing - Email Mаrkеtіng Tips

Here I have several suggestions on how you can implement email marketing tips and best practices. Email marketing is super important and every brand should be investing in some form of email marketing..

Virtually everybody has an item to claim on exactly how to get to the complete potential of email advertising and marketing -from staying clear of spam letters to improving open prices. Use efficient email advertising pointers to rake earnings as well as to help you achieve superb results. Right here are a couple of suggestions to get you began:

You should keep it simple. Send a simple text email. Absolutely nothing is more personal than an ordinary text email as opposed to an ostentatious HTML message. Readers or customers will certainly appreciate you much more if you are able to offer them with useful, honest and real info that they can utilize. You will accomplish better results by sending out individual and also easy messages to both your developed customers and also possible customers as well.


Email Mаrkеtіng Tірѕ Thаt Will Help Gеt Yоur Mеѕѕаgе Read

Tip #1 is to build targeted lists. Don’t ever broadcast an email message out to a broad list. You want to have very targeted lists of people who have opted in indicating they want your content. If you don’t,you are going to have super high unsubscribe rates and a high spam rate. You will definitely run into problems if you don’t build targeted email lists. So be sure you are building highly targeted email lists of people that are interested in seeing or want to see your content. If you do this,you will have a lower unsubscribe rate and a lower spam rate which will increase the efficiency of your email campaign overall.

Tips #2  is to automate your email marketing projects. Really think about your email drip campaigns in development. Who are you most likely to send to and also what are you going to send out? Simply put, the type of content you send to prospective customers and also leads is going to be different than the kind of content you send out to your real customers. and or clients. Additionally, think of basic projects like what are you going to send out on the holidays or perhaps you are going to send some pertinent emails on your customer's birthdays. What are the promotions you are most likely to run for the year? You can believe concerning all this things in development, lay that content approach and also that email method before-hand to make sure that it is automated.

Tip #3 is to personalize. Email marketing platforms like the one I mentioned above has ways of basically dynamically inserting names and other information into the emails. This adds a level of personalization. So you are going to want to do something like this with your emails because it’s going to do things like increase your opening rate,increase your click through rate and just increase your overall results for the better. Even just by inserting somebody’s name,it’s going to make it more personal for them and make them feel more comfortable with the content. You can do that with most email software programs or autoresponders and also if you connect it to a more robust CRM. A CRM is even more powerful and gives you even more information that you can use to insert into the content of your emails.

There you have it, 3 great email marketing tips as well as best practices for starting with e-mail advertising and marketing. If you have not integrated email marketing with your various other online marketing practices. And also as you do this,  just remember to develop targeted check lists, automate your email adverts as well as individualize your messages as much as you can.

Overall, there certainly are plenty of approaches to get your audience captivated with your email, however by considering these tips and having a powerful call to action, you should be able to transform leads into sales.

If you need to decide on a good autoresonder or email marketing platform, check out the details below. There you will find info on GetResponse to see if it may be the right fit for your business or not. So Check out the Details below....

This content was originally published here.

Apr 18

6 Email Template Design Tips

By bonusadm

6 Email Template Design Tips You Should Always Follow

More than 260 billion emails are sent around the world every single day.

So how do you make sure your messages stand out in a subscriber’s inbox? Well, great content, for one. But another extremely important factor: email design in your email marketing promotions. Eye-catching emails that effectively communicate your message will improve metrics like open rates, click through rates, and conversions.

Luckily, email templates are an easy and time-efficient way to create beautifully branded messages. Most Email Service Providers have some to choose from. In fact, AWeber has more than 700 templates in our platform.

Before you start dragging and dropping your content into a template, though, there are a few design tips you should know. Follow these six simple tricks to get the most out of every template.

Pick the Right Email Template Design

Do you want to welcome a new reader? Update them on a new product? Announce a huge sale? With hundreds of templates to choose from, you want to pick a design that best suits your goal.

(Want a more customized template that perfectly matches your website or brand? Click here to work one-on-one with an AWeber designer to create one.)

For instance, if you’re an AWeber customer who wants to send a welcome letter to new subscribers, you may choose the “tidal” template (shown below). Then just add in your own text, logo, and personalization.

If you want to get your subscribers excited about an upcoming sale, catch their attention right away. Then lead them right to your discount, coupon, or offer. Here’s a simple, but effective design you might pick:

Keep your design clean and focused

Choice is the enemy of conversion. If you give a person too many options, it makes it difficult for them to make a final decision, according to psychologist Barry Schwartz, who named this phenomenon “the paradox of choice.”

Keep this in mind as you choose or tweak an email template. The design should be a path that leads the reader toward your ultimate goal. Add in too many other routes, and your reader may never get where you want them to go.

To give you an idea, here is an example from Moo, a custom print and design company. It’s a clean and focused email design that effectively promotes products. As a reader, you know exactly what the email’s goal is — to make you want to buy something!

We love this design because it:

  • Follows a simple “Z” pattern layout, which means it easily moves your eyes in a zigzag that alternates text and images.
  • Consists of minimal elements and concise writing for a streamlined look.
  • Includes visual examples of each product to minimize the use of long chunks of text and to show off their array of products.
  • Creates defined sections for each product with the use of thin dividers.
  • Contains lots of white (or in this case, blue) space to draw your attention to the images.

Create an eye-catching header

While you want your email template to reflect your brand, you don’t need it to look exactly like your website. You want to draw your reader’s attention to the important elements within your email — not overwhelm them with something that looks like a site.

Forgo a heavy navigation bar at the top for something more user-friendly like the North Face did below. It still drives subscribers back to their site, but it limits the number of choices and keeps things clean.

If your email can serve its purpose without the navigation bar, then take it out like this Burberry email below.

The goal of this email is to advertise their trench coat line and the design visually showcases this very well and plays up their brand. With the multi-tan color palette, you instantly know that it’s Burberry. The well-structured grid layout makes for a seamless flow of design as well. If the header was filled with navigational tools, it would diminish the overall feel of the brand and the message they are trying to send.

Balance your text-to-image ratio

When choosing or changing a template, keep your text-to-image ratio in mind. Text-to-image ratio is how much text there is in comparison to images in your email.

There’s no such thing as the perfect “text-to-image ratio”, but most people stick with 60 percent text and 40 percent images.

Here’s why it’s important not to rely too heavily on images:

  1. “Image-only” emails risk going to the SPAM folder since email service providers like Gmail, Yahoo! and Hotmail tend to filter and block them.
  2. Images may be ‘turned off’ as default by viewers or by their email client.
  3. Images can take longer than text to load based on browser and internet connection. A subscriber may leave the email before they’ve seen all the content.

Utilize alt text for images

When you include images in your messages, they may or may not always display in the email clients they were sent to. That’s because many email services will disable images in messages that are sent to their users, unless the user actually verifies that they do indeed want to see the images.

Alternative text is helpful in these cases. When an image doesn’t load, a line of text will appear that describes what should be there.

Take a look at this email from Hotels.com where images were blocked, but the use of alt text was implemented.

And here’s what it should actually look like:

Now, you may be wondering, “Is including alt text worth my time?”

Absolutely. Forty-eight percent of mobile clients will block images by default, according to the email testing platform called Litmus. If you set up alt text, the description will appear where the images were supposed to go. If you don’t, your reader will only see blank boxes.

Alt text is also important for your subscribers with visual or certain cognitive disabilities. They may have a screen reader that will read the alt text to them so they get a full understanding of what’s included in your message.

If you are using AWeber’s Drag & Drop editor, click here to see how to set up alt text for your images.

Pro Tip: Not all images need alt text. If your image is purely for the aesthetics of the email, be sure to set an empty alt text value for the image.

Test your message

Mistakes can make you look unprofessional and sloppy. One bad experience may be enough to turn a subscriber away for good.

So test your emails! It only takes an extra minute or two, but the payoff is huge. We even recommend sending the test email to a couple people you trust and who aren’t afraid to give you an honest critique. They offer a fresh pair of eyes that may catch something you didn’t.

You should also send the test to accounts in different email services like Gmail, Yahoo! or Outlook. Here at AWeber, each of our marketing specialists has about three to five different test email accounts so they can review our messages and templates in multiple platforms before we hit the send button.

And always test on different devices — desktop, tablet, and mobile — if possible. Sometimes an email template you selected on desktop may have formatting issues on a cell phone. AWeber’s email templates are all mobile-responsive, but we can’t vouch for all other ESPs, so test just to make sure.

If you’re using AWeber: To easily check emails before you send, click on the “Preview & Test” button on the upper right-hand side of your screen. Enter your email address and hit “Send Test” to get a test email delivered to your inbox.

If you’re not using AWeber: Check out email testing tools like Email on Acid or Litmus to preview your design before you send.

Your template design cheat sheet

Feel free to download this recap below for the next time you use an email template.

And if you’re looking for an email template that perfectly fits your style and brand, contact an AWeber designer today.

Source

https://blog.aweber.com/email-template-design/6-design-tips-anyone-using-email-template-know.htm

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GetResponse Email Marketing
Apr 01

GetResponse List Building Program

By bonusadm

List Building Program



GetResponse is a complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers. Through responsible and fully automated list hygiene, anti-spam practices, and established relationships with major Internet service providers and email service providers,

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Email Marketing will grow your business faster than any other marketing medium! I use and recommend GetResponse: 


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