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Jul 22

Influencer Marketing Need-to-Know

By bonusadm

Influencer Marketing Huge Part of Digital Marketing

Influencer marketing is a huge part of digital marketing nowadays, making it possible for brands to reach new audiences and boost their reputation in one fell swoop. If you have been considering embracing this type of marketing for a while now but aren’t sure exactly how to go about it, the following info is sure to help.

Who is Considered an Influencer? 
influencer

That depends. In general, social media influencers earn that title by generating a minimum of 15 000 followers on social media platforms like Instagram. While the majority of people think that only celebs are influencers, this actually isn't the case. Influencers are people who can help you to connect with your target audience.

For example, a make-up brand will find value in joining forces with a beauty blogger and Instagrammer with 15 000 followers-- and it is sure to be much cheaper than joining forces with a supermodel!

So What is Influencer Marketing?

This specific kind of online marketing focuses on an individual, instead of large groups of potential customers to advertising your brand's message. The individual here is referred as the 'influencer' who is employed to get out the word for your brand.

In this particular activity of influencer marketing, these influencers may be the potential buyers themselves. They typically play the roles of content writers, journalists, bloggers, CEO's, creative people, advertisers or advisers.

How Can Influencer Marketing Work for My Brand?

Basing on to current studies, 94% of online marketers believe that transparency and credibility are essential to any influencer online marketing success. It is also necessary that you choose to work with influencers who possess the same morals and morals as your brand, and who relate to your market and your target audience.

How Do I Make Sure it’s Money Well Spent?

Before ensuring any important decisions, make sure that the influencer with whom you intend to work is, in fact, a reliable influencer by having legitimate followers. 42% of online marketers are troubled about fake followers and bots-- and appropriately so!  It is quite affordable and possible to 'purchase' new followers.

How do you recognize that an influencer's following is the genuine thing?  Take a look at the engagement on their posts-- not just the numbers of 'likes', as these could be bought too. Look carefully at the comments and do not be reluctant to take a look at some of the followers' profiles for clues as to whether or not they are real people or not. 

When it comes to influencer marketing and digital marketing in general, WSI OMS can help to streamline the process of ensuring success. We specialize in content marketing, mobile marketing, social media marketing, website design, and website development. For more information about our wide range of services, do not hesitate to get in touch.
This content was originally published here.

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Jun 18

Step-by-Step Guide to Best Influencer Marketing Plan

By bonusadm

Successful influencer marketing is a skill that alll marketers need to master. Influencer marketing is growing and marketers need to know how to leverage.

This content was originally published here.

Most Misunderstood Strategies in Influencer Marketing

Influencer Marketing campaigns have turned into one of the most highly effective resources in a online marketers tool kits today. It is not anticipated to disappear anytime in the near future with most of the majority brands using this reliable solution.


Research shows that is probably going to continue throughout the years, why? People no longer trust the brands. A lot of people are no longer influenced by these traditional marketing techniques and they are now influenced by those people whom they trust and respect. On the other hand, there are still numerous brands who still misunderstand what is  a successful "influencer marketing  campaign," thus making it a very effective marketing tool.

Truth be told, 74% of purchases are made by word-of-mouth suggestions, and influencer marketing is one of the most effective ways to drive word-of-mouth sales. It is no wonder that marketers are increasingly embracing influencer marketing companies and marketing strategies to achieve their business' goals and objectives.

influencer marketing skills

A Influеnсеr Mаrkеtіng Plan Iѕ Now Bigger Thаn Dіgіtаl Ads


Evеrуwhеrе you lооk реорlе are online looking аt thеіr phones аnd іntеrасtіng wіth dіffеrеnt ѕосіаl рlаtfоrmѕ. If уоu haven't nоtісеd we are ѕurrоundеd bу іnfluеnсеr mаrkеtіng examples оn all fоur ѕіdеѕ.
 
Wе inhale аnd exhale influencer marketing content constantly every day аnd ѕtіll mаnу of us аrе nоt fullу аwаrе оf whаt іt really is. While thе wоrld іѕ mоdеrnіzіng and the people's vоісе grоwіng, wе hаvе brоkеn thrоugh into a nеw еrа of dіgіtаl mаrkеtіng, a more nаturаl tуре оf mаrkеtіng done thrоugh іnfluеnсеrѕ.

Influеnсеr соntеnt mау bе frаmеd аѕ testimonial аdvеrtіѕіng where they play thе rоlе оf a роtеntіаl buуеr thеmѕеlvеѕ, оr thеу mау bе thіrd parties.

While thе wоrld іѕ mоdеrnіzіng and the people's vоісе grоwіng, wе hаvе brоkеn thrоugh into a nеw еrа of dіgіtаl mаrkеtіng, a more nаturаl tуре оf mаrkеtіng done thrоugh іnfluеnсеrѕ. Influеnсеr соntеnt mау bе frаmеd аѕ testimonial аdvеrtіѕіng where they play thе rоlе оf a роtеntіаl buуеr
thеmѕеlvеѕ, оr thеу mау bе thіrd parties.
 
It іdеntіfіеѕ thе individuals that hаvе іnfluеnсе оvеr potential buуеrѕ аnd orients mаrkеtіng асtіvіtіеѕ around thеѕе influencers. "Mаrkеtіng with іnfluеnсеrѕ іѕ turnіng іnfluеnсеrѕ into аdvосаtеѕ оf thе fіrm."

Whаt is an Influencer Marketing Plan

Thіѕ kіnd of mаrkеtіng fосuѕеѕ оn аn іndіvіduаl, rаthеr thаn large grоuрѕ of соnѕumеrѕ tо аdvеrtіѕіng thе brаnd'ѕ mеѕѕаgе. The individual hеrе іѕ rеfеrrеd аѕ thе 'іnfluеnсеr' who іѕ hired tо get оut the wоrd fоr уоur brаnd.
 
In thіѕ game оf іnfluеnсеr marketing, thеѕе іnfluеnсеrѕ mау bе thе роtеntіаl buyers thеmѕеlvеѕ. Thеу usually play thе rоlеѕ of content wrіtеrѕ, jоurnаlіѕtѕ, bloggers, CEO'ѕ, сrеаtіvе реорlе, аdvеrtіѕеrѕ оr advisers.
 
Thеу аrе соnnесtеd to оthеr реорlе аrоund thеm аnd are lооkеd tо fоr аdvісе аnd оріnіоnѕ аnd are rеgаrdеd as іnfluеntіаl. Cоntеnt mаrkеtіng and ѕосіаl mеdіа mаrkеtіng аrе rеgаrdеd аѕ the two mаjоr fоrmѕ оf іnfluеnсеr marketing

A Influencer mаrkеtіng plan іѕ іnѕtаnt аnd іѕ рurеlу bаѕеd оn the established relationship bеtwееn thе іnfluеnсеr аnd thеіr nеtwоrk. Thе fасt that influencer mаrkеtіng іѕ taking оvеr digital Adѕ juѕt might be happening nоw.

It hаѕ been еѕtіmаtеd that іn another few years іnfluеnсеr marketing wіll take оvеr аll the other mаrkеtіng ѕtrаtеgіеѕ and wіll bесоmе the biggest mаrkеtіng рrасtісе bу thе year 2020
 
Original Source: httрѕ://еzіnеаrtісlеѕ.соm/?Influеnсеr-Mаrkеtіng-Iѕ-Nоw-Bіggеr-Thаn-Dіgіtаl-Adѕ
Jan 08

Influencer Marketing vs. Affiliate Marketing: Which Is Better?

By bonusadm

For the latest authoritative social media and influencer marketing news, trends, and statistics subscribe to our industry digest newsletter!

Influencer Marketing Vs. Affiliate Marketing: The Advantages & Disadvantages Of Each Strategy

Referrals are some of the most powerful forms of promotion a business can receive. In today’s digital space, two proven ways to create these types of recommendations for brands are through influencer marketing vs. affiliate marketing.

Here, we’ll break down how influencer marketing vs. affiliate marketing programs work and compare their efficacy.

 

Influencer Marketing Vs. Affiliate Marketing: Definitions

Affiliate marketing is a promotional program geared toward driving traffic and acquisitions for businesses. Affiliate programs supply digital users (known as “affiliates”) with unique URL IDs (known as “affiliate links”) that reward affiliates when they bring in new customers or sales.

Many businesses offer affiliates a percentage of the revenue their links generate. Anyone can apply to be an affiliate, but individuals with large and engaged online followings generally benefit most from the programs.

Influencer marketing is when a social media personality, like a YouTuber, Instagrammer, or blogger, creates content for a brand. The content is usually designed to promote a message, product, or service in an organic, authentic way.

Influencers will sometimes include affiliate links within their content but, as a fully-integrated, customizable advertising campaign, influencer marketing offers a wide array of messaging and branding possibilities that affiliate marketing does not inherently provide.

Below, we’ll take a look at the advantages and disadvantages of both influencer and affiliate marketing to find out which one makes the most sense for businesses.

Influencer Marketing Advantages

Control

Influencer marketing is a strategic approach that allows brands to select influencers, build relationships, and shape how they’re being promoted and portrayed to consumers. With proper planning, a well-executed influencer marketing campaign can lend this kind of control and customization to a business’s direct-response and branding marketing efforts.

Results

Influencer marketing is driving results for many types of brands by connecting them with users across the most popular social media channels and platforms. Earned media value for influencer marketing increased by 1.5x in 2016 from the previous year with certain advertiser categories averaging over $14 for every $1 spent. Over 60% of millennials buy influencer-endorsed products (vs. celebs) and over 75% of younger demographics aspire to be YouTubers or vloggers for their careers. These are just some of the reasons that marketers have been increasing their influencer marketing budgets, dolling out a staggering $1 billion per year on Instagram alone.

Influencer Marketing Disadvantages

More steps

Influencer marketing’s effectiveness is owed to its targeted approach. Because of this, the process of executing a successful influencer marketing campaign requires proper strategy, planning, and execution.

Brands looking to make an impact in today’s social landscape must be prepared to find and vet influencers, collaborate on content and messaging, as well as manage schedules and launches. However, by partnering with a well-established influencer marketing agency, brands can transfer these steps to experts in the industry.

Investment

While affiliate marketing costs can be minimal, so can the return on investment (ROI). On the other hand, executing a successful influencer marketing campaign often drives bigger results but also requires a larger investment of both time and money.

With the right strategy and team, brands can create influencer campaigns that meet and exceed desired key performance indicators (KPI). However, brands must be willing to invest time and money in order to capitalize on the enormous ROI opportunities influencer marketing presents.

Affiliate Marketing Advantages

Small investment

Businesses adopting an affiliate marketing approach don’t have to invest a lot of time or money. Creating a program with unique URL ID(s) to track traffic and reward affiliates is a relatively straightforward process.

Results

Business Insider analyzed a study showing that affiliate marketing was one of the four biggest drivers of online sales. Another study cited by Cision claimed that up to 40% of Amazon’s revenue — arguably, the largest affiliate marketing company in the world — came from affiliates. Moreover, digital publishers are seeing up to 15% of their revenue from affiliate marketing.

It should be noted, however, that setting up a basic affiliate program does not guarantee results. Many businesses use some form of influencer marketing as a means of driving affiliate traffic.

Affiliate Marketing Disadvantages

Unfocused

Affiliate marketing isn’t designed as a cohesive message or campaign, so affiliate links often lack direction or compelling calls to action (CTAs). As a result, there is no assurance that an affiliate program will properly target or reach relevant consumers. Additionally, affiliate links can sometimes be buried in captions, descriptions, or at the bottom of posts, which readers or viewers may not see.

Lack of control

Virtually anyone can apply to become an affiliate, and typically there’s not an in-depth screening process used to vet affiliate applicants. Due to this, brands may have little or no control over who is promoting their goods or aligning themselves with their brand. This in-cohesive approach can also result in a complete absence of messaging or, in some cases, the wrong kind of messaging by affiliates.

How Affiliate Marketing and Influencer Marketing Compare

  • 1. Both affiliate marketing and influencer marketing are forms of referral promotion that brands can use to drive traffic and sales. While influencer marketing can be used effectively for both direct-response and branding initiatives, affiliate marketing is direct-response only.
  • 2. Many social media influencers are affiliates, but not all affiliates are necessarily influencers.
  • 3. Affiliate marketing by itself doesn’t give brands control over content or messaging, while influencer marketing is strategized, customized, and targeted.
  • 4. Both affiliate and influencer marketing drive results. However, returns are dependent on how the campaigns are crafted and implemented.

Should Businesses Invest in Affiliate Marketing or Influencer Marketing?

Affiliate and influencer marketing are both beneficial tools by themselves, but they’re even more powerful when used together. If affiliate marketing alone isn’t generating the revenue a brand is looking to attain, consider working with a qualified influencer marketing agency to help create a synergistic affiliate and influencer marketing campaign that can drive positive results.

Source

http://mediakix.com/2017/12/influencer-marketing-vs-affiliate-marketing-differences/

 


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