internet marketing – Bonus Media Entrepreneur

Tag Archives for " internet marketing "

Apr 18

6 Email Template Design Tips

By bonusadm

6 Email Template Design Tips You Should Always Follow

More than 260 billion emails are sent around the world every single day.

So how do you make sure your messages stand out in a subscriber’s inbox? Well, great content, for one. But another extremely important factor: email design in your email marketing promotions. Eye-catching emails that effectively communicate your message will improve metrics like open rates, click through rates, and conversions.

Luckily, email templates are an easy and time-efficient way to create beautifully branded messages. Most Email Service Providers have some to choose from. In fact, AWeber has more than 700 templates in our platform.

Before you start dragging and dropping your content into a template, though, there are a few design tips you should know. Follow these six simple tricks to get the most out of every template.

Pick the Right Email Template Design

Do you want to welcome a new reader? Update them on a new product? Announce a huge sale? With hundreds of templates to choose from, you want to pick a design that best suits your goal.

(Want a more customized template that perfectly matches your website or brand? Click here to work one-on-one with an AWeber designer to create one.)

For instance, if you’re an AWeber customer who wants to send a welcome letter to new subscribers, you may choose the “tidal” template (shown below). Then just add in your own text, logo, and personalization.

If you want to get your subscribers excited about an upcoming sale, catch their attention right away. Then lead them right to your discount, coupon, or offer. Here’s a simple, but effective design you might pick:

Keep your design clean and focused

Choice is the enemy of conversion. If you give a person too many options, it makes it difficult for them to make a final decision, according to psychologist Barry Schwartz, who named this phenomenon “the paradox of choice.”

Keep this in mind as you choose or tweak an email template. The design should be a path that leads the reader toward your ultimate goal. Add in too many other routes, and your reader may never get where you want them to go.

To give you an idea, here is an example from Moo, a custom print and design company. It’s a clean and focused email design that effectively promotes products. As a reader, you know exactly what the email’s goal is — to make you want to buy something!

We love this design because it:

  • Follows a simple “Z” pattern layout, which means it easily moves your eyes in a zigzag that alternates text and images.
  • Consists of minimal elements and concise writing for a streamlined look.
  • Includes visual examples of each product to minimize the use of long chunks of text and to show off their array of products.
  • Creates defined sections for each product with the use of thin dividers.
  • Contains lots of white (or in this case, blue) space to draw your attention to the images.

Create an eye-catching header

While you want your email template to reflect your brand, you don’t need it to look exactly like your website. You want to draw your reader’s attention to the important elements within your email — not overwhelm them with something that looks like a site.

Forgo a heavy navigation bar at the top for something more user-friendly like the North Face did below. It still drives subscribers back to their site, but it limits the number of choices and keeps things clean.

If your email can serve its purpose without the navigation bar, then take it out like this Burberry email below.

The goal of this email is to advertise their trench coat line and the design visually showcases this very well and plays up their brand. With the multi-tan color palette, you instantly know that it’s Burberry. The well-structured grid layout makes for a seamless flow of design as well. If the header was filled with navigational tools, it would diminish the overall feel of the brand and the message they are trying to send.

Balance your text-to-image ratio

When choosing or changing a template, keep your text-to-image ratio in mind. Text-to-image ratio is how much text there is in comparison to images in your email.

There’s no such thing as the perfect “text-to-image ratio”, but most people stick with 60 percent text and 40 percent images.

Here’s why it’s important not to rely too heavily on images:

  1. “Image-only” emails risk going to the SPAM folder since email service providers like Gmail, Yahoo! and Hotmail tend to filter and block them.
  2. Images may be ‘turned off’ as default by viewers or by their email client.
  3. Images can take longer than text to load based on browser and internet connection. A subscriber may leave the email before they’ve seen all the content.

Utilize alt text for images

When you include images in your messages, they may or may not always display in the email clients they were sent to. That’s because many email services will disable images in messages that are sent to their users, unless the user actually verifies that they do indeed want to see the images.

Alternative text is helpful in these cases. When an image doesn’t load, a line of text will appear that describes what should be there.

Take a look at this email from Hotels.com where images were blocked, but the use of alt text was implemented.

And here’s what it should actually look like:

Now, you may be wondering, “Is including alt text worth my time?”

Absolutely. Forty-eight percent of mobile clients will block images by default, according to the email testing platform called Litmus. If you set up alt text, the description will appear where the images were supposed to go. If you don’t, your reader will only see blank boxes.

Alt text is also important for your subscribers with visual or certain cognitive disabilities. They may have a screen reader that will read the alt text to them so they get a full understanding of what’s included in your message.

If you are using AWeber’s Drag & Drop editor, click here to see how to set up alt text for your images.

Pro Tip: Not all images need alt text. If your image is purely for the aesthetics of the email, be sure to set an empty alt text value for the image.

Test your message

Mistakes can make you look unprofessional and sloppy. One bad experience may be enough to turn a subscriber away for good.

So test your emails! It only takes an extra minute or two, but the payoff is huge. We even recommend sending the test email to a couple people you trust and who aren’t afraid to give you an honest critique. They offer a fresh pair of eyes that may catch something you didn’t.

You should also send the test to accounts in different email services like Gmail, Yahoo! or Outlook. Here at AWeber, each of our marketing specialists has about three to five different test email accounts so they can review our messages and templates in multiple platforms before we hit the send button.

And always test on different devices — desktop, tablet, and mobile — if possible. Sometimes an email template you selected on desktop may have formatting issues on a cell phone. AWeber’s email templates are all mobile-responsive, but we can’t vouch for all other ESPs, so test just to make sure.

If you’re using AWeber: To easily check emails before you send, click on the “Preview & Test” button on the upper right-hand side of your screen. Enter your email address and hit “Send Test” to get a test email delivered to your inbox.

If you’re not using AWeber: Check out email testing tools like Email on Acid or Litmus to preview your design before you send.

Your template design cheat sheet

Feel free to download this recap below for the next time you use an email template.

And if you’re looking for an email template that perfectly fits your style and brand, contact an AWeber designer today.

Source

https://blog.aweber.com/email-template-design/6-design-tips-anyone-using-email-template-know.htm

A lot of site visitors have contacted us communicating their delight over
our resources on email templates We really hope you enjoyed reading our special
analysis on email templates. We are revising our article gallery with more
information on email templates and email marketing We would recommend you to
come back once again when it comes to more information on the subject.


Getting On The Right Track To Starting And Growing An Online Business Is Just A Click Away...

The Blueprint

The Blueprint

​Discover the path I followed to go from an over-worked and under-paid construction worker, to running my own online business from the comfort of my own home.

Affiliate Marketers Playbook
The 4 Keys

The 4 Key Areas

Most people experience overwhelm and frustration starting an online business as it feels like there's a million and one things to learn. I'll show you the 4 things that you should focus on so you can simplify and remove the confusion.

The Big Shift

The Big Shift

A lot of the information found online today is outdated and incorrect. Just recently there's been a mammoth shift that is causing more aspiring online marketers to fail than ever before. Discover the truth today so you can get on the right track.

Send Me the Free Video
Jan 08

Influencer Marketing vs. Affiliate Marketing: Which Is Better?

By bonusadm

For the latest authoritative social media and influencer marketing news, trends, and statistics subscribe to our industry digest newsletter!

Influencer Marketing Vs. Affiliate Marketing: The Advantages & Disadvantages Of Each Strategy

Referrals are some of the most powerful forms of promotion a business can receive. In today’s digital space, two proven ways to create these types of recommendations for brands are through influencer marketing vs. affiliate marketing.

Here, we’ll break down how influencer marketing vs. affiliate marketing programs work and compare their efficacy.

 

Influencer Marketing Vs. Affiliate Marketing: Definitions

Affiliate marketing is a promotional program geared toward driving traffic and acquisitions for businesses. Affiliate programs supply digital users (known as “affiliates”) with unique URL IDs (known as “affiliate links”) that reward affiliates when they bring in new customers or sales.

Many businesses offer affiliates a percentage of the revenue their links generate. Anyone can apply to be an affiliate, but individuals with large and engaged online followings generally benefit most from the programs.

Influencer marketing is when a social media personality, like a YouTuber, Instagrammer, or blogger, creates content for a brand. The content is usually designed to promote a message, product, or service in an organic, authentic way.

Influencers will sometimes include affiliate links within their content but, as a fully-integrated, customizable advertising campaign, influencer marketing offers a wide array of messaging and branding possibilities that affiliate marketing does not inherently provide.

Below, we’ll take a look at the advantages and disadvantages of both influencer and affiliate marketing to find out which one makes the most sense for businesses.

Influencer Marketing Advantages

Control

Influencer marketing is a strategic approach that allows brands to select influencers, build relationships, and shape how they’re being promoted and portrayed to consumers. With proper planning, a well-executed influencer marketing campaign can lend this kind of control and customization to a business’s direct-response and branding marketing efforts.

Results

Influencer marketing is driving results for many types of brands by connecting them with users across the most popular social media channels and platforms. Earned media value for influencer marketing increased by 1.5x in 2016 from the previous year with certain advertiser categories averaging over $14 for every $1 spent. Over 60% of millennials buy influencer-endorsed products (vs. celebs) and over 75% of younger demographics aspire to be YouTubers or vloggers for their careers. These are just some of the reasons that marketers have been increasing their influencer marketing budgets, dolling out a staggering $1 billion per year on Instagram alone.

Influencer Marketing Disadvantages

More steps

Influencer marketing’s effectiveness is owed to its targeted approach. Because of this, the process of executing a successful influencer marketing campaign requires proper strategy, planning, and execution.

Brands looking to make an impact in today’s social landscape must be prepared to find and vet influencers, collaborate on content and messaging, as well as manage schedules and launches. However, by partnering with a well-established influencer marketing agency, brands can transfer these steps to experts in the industry.

Investment

While affiliate marketing costs can be minimal, so can the return on investment (ROI). On the other hand, executing a successful influencer marketing campaign often drives bigger results but also requires a larger investment of both time and money.

With the right strategy and team, brands can create influencer campaigns that meet and exceed desired key performance indicators (KPI). However, brands must be willing to invest time and money in order to capitalize on the enormous ROI opportunities influencer marketing presents.

Affiliate Marketing Advantages

Small investment

Businesses adopting an affiliate marketing approach don’t have to invest a lot of time or money. Creating a program with unique URL ID(s) to track traffic and reward affiliates is a relatively straightforward process.

Results

Business Insider analyzed a study showing that affiliate marketing was one of the four biggest drivers of online sales. Another study cited by Cision claimed that up to 40% of Amazon’s revenue — arguably, the largest affiliate marketing company in the world — came from affiliates. Moreover, digital publishers are seeing up to 15% of their revenue from affiliate marketing.

It should be noted, however, that setting up a basic affiliate program does not guarantee results. Many businesses use some form of influencer marketing as a means of driving affiliate traffic.

Affiliate Marketing Disadvantages

Unfocused

Affiliate marketing isn’t designed as a cohesive message or campaign, so affiliate links often lack direction or compelling calls to action (CTAs). As a result, there is no assurance that an affiliate program will properly target or reach relevant consumers. Additionally, affiliate links can sometimes be buried in captions, descriptions, or at the bottom of posts, which readers or viewers may not see.

Lack of control

Virtually anyone can apply to become an affiliate, and typically there’s not an in-depth screening process used to vet affiliate applicants. Due to this, brands may have little or no control over who is promoting their goods or aligning themselves with their brand. This in-cohesive approach can also result in a complete absence of messaging or, in some cases, the wrong kind of messaging by affiliates.

How Affiliate Marketing and Influencer Marketing Compare

  • 1. Both affiliate marketing and influencer marketing are forms of referral promotion that brands can use to drive traffic and sales. While influencer marketing can be used effectively for both direct-response and branding initiatives, affiliate marketing is direct-response only.
  • 2. Many social media influencers are affiliates, but not all affiliates are necessarily influencers.
  • 3. Affiliate marketing by itself doesn’t give brands control over content or messaging, while influencer marketing is strategized, customized, and targeted.
  • 4. Both affiliate and influencer marketing drive results. However, returns are dependent on how the campaigns are crafted and implemented.

Should Businesses Invest in Affiliate Marketing or Influencer Marketing?

Affiliate and influencer marketing are both beneficial tools by themselves, but they’re even more powerful when used together. If affiliate marketing alone isn’t generating the revenue a brand is looking to attain, consider working with a qualified influencer marketing agency to help create a synergistic affiliate and influencer marketing campaign that can drive positive results.

Source

http://mediakix.com/2017/12/influencer-marketing-vs-affiliate-marketing-differences/

 


Select Content Template
Nov 06

Can You Still Make Money Online In 2017?

By bonusadm

One of the questions that comes up often is “Can you still make money online”? Haven’t all the good niches been taken? Aren’t there too many big websites to complete with? The answer is no. There is no better time to start your own online business than now. Why so I say this? There are some reasons why it is better to start an online business today than years ago.

1. Its Much Easier To Build Websites –

Today most people use wordpress to build their websites. They keep improving wordpress every year so its to the point where you can put up a website in less than a minute. The challenge is getting traffic to the site and getting it to convert into sales. Back in the day you had to hard code your sites with HTML to build your site and it took a long time.

2) Google Is Stricter –

​It is stricter in the sense that it is harder to “game” the system. It used to be easier to get high rankings in google but google caught on. It is still easy to rank in google but you will need good quality content in the search engines. If you follow what google wants it will be easier to rank.

3) There are more ways to promote your business –

If you are not ranking in google you can try facebook, twitter, or pinterest. Also youtube is another traffic source. There are so many online communities and ways to grow your business now it’s not a matter of HOW, it’s a matter of what suits you and your niche best.

​4. Affiliate Marketing and Training–

​If you have ever tried to make money online on your own you know how hard it is. Well there is help. ​Dean Hollands Big Commission Blueprint System; the program will ​ teach you step by step on how to build an online business. Now you are not going to make money over night but if you take what you learn and put it into action and be patient you can see some results. This is not a rich quick type of scheme. It takes work to have an online business.


Oct 26

Stop Wasting Time and Conquer Online Marketing Productivity

By bonusadm

Stop Wasting Time and Conquer Online Marketing Productivity

Originally published on Mingle Media Marketing.

The key to successful online marketing is productivity. From our experience with small businesses, the biggest challenge with online marketing productivity is consistency and picking the right tools to get the job done. What hosting platform should we use? Should we send our Google and Facebook ads straight to our website? Or a specific offer? I’ve heard a lot about Marketing Automation. What’s that all about and how do I set it up? Oh, and what’s the best and easiest to use tool for each?

These are the types of questions we get over and over again. Most business owners get so frustrated with their search for the best tools, that they just give up and don’t do anything.

Please don’t give up. We’re here to help you pick the best and easiest to use online marketing productivity tools. Keep reading to discover the best-in-class tools. Also, we use every single one of these tools for our business and for every one of our clients. So if you have any questions about them, please contact us! Our doors are always open.

Recommended for you:

 

Online Marketing Productivity Tools

So how can a small to medium-sized businesses manage their time and plan accordingly to get out all that content consistently? First of all, you’re going to need some energy because it’s not easy.

Next, you should make your life easier by using these tools to help you consistently get more traffic, more qualified leads, and more conversions. Oh, and of course to conquer online marketing productivity!

Website Performance Tools

Getting the most out of your website performance is the foundation of any online marketing efforts. There are a ton of choices in this category, but I narrowed it down to my two favorites.

Conversion Marketing Tools

Leadpages and Drip Marketing Automation Software are by far the two best conversion marketing tools we have ever come across.

Search Engine Optimization Tools

It’s important to make sure people can actually find the content you’re creating.

Visual Content Tools

As you probably know by now, visual content is critical.

Project Management Tools

Using a project management tool can drastically increase your efficiency by making sure everything gets done. A side benefit is that it creates greater visibility on who is supposed to do what — which increases accountability. Nobody wants to be that guy who’s always late on their assignments.

Other Important Tools

Every website should have Google Analytics installed so you can see what’s actually happening. Google wants you to use it so they make it as easy as possible and provide tons of training.

Last but not least, we highly recommend that you get a website analysis and a review of your online marketing. You can get a free Website Analysis from us within 48 hours. It will show you how to quickly boost lead generation and how to fix errors that are costing you sales.

 

If I missed any great tools, please let me know. I’m always searching for ways to increase my productivity too.

Now stop wasting time in the hallways and start conquering!!

To your continued success,

Source

https://artplusmarketing.com/stop-wasting-time-and-conquer-online-marketing-productivity-977be62b3e0d

Oct 13

10 Free Tools to Help with Online Marketing

By bonusadm

10 Free Tools to Help with Online Marketing

By Eva Zielinski, Manta Marketing Pro – October 5, 2017

10 Free Tools to Help with Online Marketing

With these Free Tools Online Marketing You can Save

Save time and money while promoting your small business online.

Marketing your small business can get expensive, whether you’re investing money on advertising or spending your time trying to keep up with social media. Fortunately, there are tools available to help. Here are 10 free online resources you may be missing out on that can save you time and money.

  1. Social Media
    From Facebook to Instagram, social media platforms are free, popular, and can be used to directly engage with potential customers. No matter which platform you choose, social media is an excellent tool to market your products and services all while keeping tabs on what customers are saying about your business. Additional, well-known platforms include LinkedIn, Twitter, Pinterest, and YouTube.
  2. Hootsuite
    Hootsuite is a social media management tool that lets users schedule and post content to multiple social media profiles at the same time from one place. If you are pressed for time when it comes to managing your social media accounts, you can use Hootsuite to schedule content, track analytics, and reply to your followers. This tool is free for managing up to three social media platforms.
  3. Blogs
    A blog is an excellent way to share unique, high-quality content that also supports your social media initiatives. A blog can be a website or web page. Using platforms such as WordPress, Wix and Weebly are completely free!
  4. Yoast Plug-In
    While free website templates are an excellent way to start building an online presence, you still need to optimize the back-end of your site to make sure it’s search-engine friendly. Yoast offers a free plug-in for WordPress sites for technical optimization.
  5. Grammarly
    Since written content is an essential component for online marketing, it’s always best to make sure your content is free of spelling and grammar errors. Grammarly is a free grammar and spelling checker available for download to help enhance your writing. It is available for the Google Chrome search engine.
  6. MailChimp
    MailChimp is one of the world’s largest marketing automation and email marketing platforms. This free software gives you the ability to design and save templates of all your marketing emails and newsletters and send them to potential customers.
  7. Google Analytics
    When investing in advertising or marketing efforts to grow your business, it always helpful to know what is working when it comes to your return on investment (ROI). Google Analytics allows you to measure advertising ROI and track your video and social networking sites.
  8. Google Keyword Planner
    Google AdWords campaigns are designed for bidding on keywords so that your business can appear at or near the top of search results pages and help increase website traffic. While Google AdWords campaigns certainly aren’t free, Google offers a Keyword Planner at no cost. This tool can assist you in brainstorming keywords to boost your campaign’s performance.
  9. Pexels
    Pexels is an online photo library where you can choose from thousands of stock images for use in your content marketing and social media posts. Pexels’ photos are licensed for re-use so you won’t have to worry about copyright violations.
  10. Asana
    With all the above applications and software available to you, online marketing can still seem overwhelming. To tie it all together, Asana is a free application that can help you run your business and keep track of projects by managing to-do’s, collaborating with employees, and staying on top of progress.

What do customers find when they search for your business? Get a freefrom Manta tosee ALL of your business’ online listings.

Google AdWords

Advertising on Google is a great way to reach customers at the moment they’re looking for a business like yours. Here’s what you need to know to get started.

Get Expert Advice

Customer Reviews

With the right strategy, small businesses can use online reviews as a powerful marketing tool to boost search rankings and beat out the competition.

Download Ebook

Turn Followers into Customers

19 ways to promote your small business on platforms like Facebook, Twitter and LinkedIn and turn your social media followers into paying customers.

Learn More

Source

https://www.manta.com/resources/small-business-advice/10-free-tools-help-online-marketing/


Discover Top Online Marketing Training Courses: The Untapped Gold Mine Of Online Marketing Training Courses That Virtually No One Knows About

The Untapped Gold Mine Of Online Marketing Training Courses
That Virtually No One Knows About
Select Content Template
online marketing
Sep 17

Who Else Wants To Be Successful With Affiliate Marketing

By bonusadm

Affiliate internet marketing techniques draw in a lot of prospective marketers for its effortless manageability and exactly how low-cost it is to start. Affiliate marketing is not going to require coping with, shipping and delivery, or even discussion in many cases. Nevertheless, it can entail a lot of advertising and marketing function, specifically if you would like make sustainable income together with your affiliate internet marketing websites.

startup online marketing

It is crucial that you take methods to be certain your affiliates, and oneself, do not exploit this. Within the very best case, it irritates your customers. It may also sever your monitoring advancement and maybe give end users viruses. Keep away from the most popular merchandise available on the market. They’re guaranteed to be filled with other entrepreneurs hoping to get their own personal business proceeding.

Look for out exactly what the following popular piece will be before it gets major. Popularity may not be similar to high quality, along with the afterwards is more important. Rivalry will be very tough to manage when you are getting through a very well liked item. By concentrating entirely on products that are increasingly being sold throughout the online, you’re probable not to generate a revenue whatsoever. In the event you demand quick access to your dollars you ought to choose an associate company which offers many different transaction alternatives.

Some online marketers will only snail mail serious cash once you get to a specific buck figure, but other individuals use paypal as well as other more sophisticated options. Most people unsubscribe from e-mail lists and you will definitely consistently have generate new customers.

To draw new business, only send them the e-mail that have gotten great results. This will make sure you grab their fascination straight away. Affiliate products can be extremely not the same as each other. Based on their products, they may have distinct techniques and techniques. In choosing affiliates, always maintain your audience at heart. Along with boosting your targeted traffic, this will also interact for the target audience that you just fully grasp their needs and also a obvious experiencing for who they really are and what they desire.

Maximize the earning probable of affiliate marketing online courses by buying advertising, including Yahoo Advertisements. Should you be intelligent about picking keywords for your personal ads, it is possible to bring website visitors that would like to try that search term. When you choose an affiliate you ought to go with somebody that supplies their associates with tools. Affiliate marketer organizations determine what they’re doing. These firms investigation what distinct promotional tool will certainly transform consumers.

The more established companies reveal this information with online marketers so they can customize their strategies for greater revenue and profits. Life time profits can be really rare with affiliate marketing online applications. You need to even so have a keen eyesight out for such infrequent but extremely helpful offers. An affiliate program compensates a payment to the affiliate marketers who provide them customers. Internet affiliate vendors make commissions on every product they sell to get a spouse.

Internet affiliate vendors typically gain commission on goods bought in a specific period of time. This era of perpetual earnings is why these commission rates so beneficial. Your objectives ought to constantly carry on and increase and get to for more than just a workable cash flow. Don’t cease when you’re cozy. Make your desire fiscal flexibility a real possibility. It might be challenging began however if you keep at it you are able to become successful.


Giving Away Products For FREE
Today I'm Revealing How I Do It..


Important
This site makes use of cookies which may contain tracking information about visitors. By continuing to browse this site you agree to our use of cookies.