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Storytelling little red riding hood
Jul 20

How Story Telling Can Boost Your Online Marketing Strategy

By bonusadm

Use Story Telling in your Online Marketing Strategy

Let's admit it. when it comes to Online marketing, people like you and I have a massive difficulty facing us. Our lifestyle is really drowning in marketing and advertising information. And with each passing year it's coming to be more and more challenging to market our products.: Use Story telling to Boost Your Online Marketing Strategy.


Content marketing was considered as the solution to this big challenge, but we are drowning in web content too, especially in the B2B world. People dismiss "content" as readily as they disregard the majority of image product promotion.

Story Telling Online Marketing Strategy The Test Of Time

child grandmother

One of the risks of today's online marketing panorama is that it's so quick and easy to get mesmerized in the latest and foremost innovation while overlooking established yet simple resources that have stood the test of time-- tools which have functioned for hundreds of years and keep on to work today.

What we seriously need is an established approach to ratchet up the overall performance of our content marketing. Enter into storytelling. That's correct, storytelling!

Few marketing strategies work to captivate, persuade and motivate like story telling. The human brain responds to stories in such a way that our sensibilities are stimulated. And remember that people make  buying decisions, to one degree or another, emotionally.

As soon as prospective customers have a connection with a product, they are
far more inclined to want to purchase it. This is one of the numerous rationales
storytelling is such a powerful online marketing tool. When a person is lured
into a story, they have a strong sensation of engagement using it.

Story telling can be a very effective tool to capture and keep our potential new
customers' focus, engage them, interest them and serve to help us promote
our products to them.

Likewise, done poorly, story telling won't live up to its marketing potential. Just
like they won't buy from you just due to the fact that you initiate using social
media, email marketing or video marketing, people won't buy from you "just because you share a story with them.

Doing It Right Story Telling Online Marketing Strategy

We have to do story telling correctly. First of all, like we've talked about so often on this blog, remember that marketers like you and I need to possess and use a well-stocked online marketing "toolbox". Story telling is a resource. It's essentially a very powerful marketing tool. It needs to be done properly, and it needs to be used along with other tools and resources.

When you are crafting your compelling story. Remember you're telling a story, but the ultimate objective is to sell your product. Copywriting is selling through the written word, and it's essential to your online marketing financial success. This blog  Bonus.Media has several great articles that talk in-depth about sound copywriting, so we won't go into detail about it right here.

Focus On “Them”, Not “You”

story telling keys

And you want the reader to be drawn into it. Write a story in which he can picture himself and see himself as the hero.

“No one cares about your product except you”

David Meerman Scott – The New Rules of Marketing & PR

A Classic Marketing Story

One of the single most effective examples of storytelling as an online marketing tool comes from a letter used by the Wall Street Journal from 1975-2003 to sell subscriptions. The letter opens with the story of “two young men”. It talks about how one man was much more successful in his career because he subscribed to and read the Journal. Here’s a snippet from this very successful letter:

Dear Reader:

On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both -– as young college graduates are — were filled with ambitious dreams for the future. Recently, these men returned to their college for their 25th reunion. They were still very much alike.

Both were happily married. Both had three children. And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there.

But there was a difference. One of the men was manager of a small department of that company. The other was its president.

The letter goes on to talk about how the Journal was the reason one man enjoyed so much more career success than the other. This is a prime example of effective storytelling used to sell a product.

Imagine for a moment that you are a recent college graduate wanting an advantage to help you land a great job and advance in your career. Or picture yourself as a middle-age executive who isn’t content with his level of career success.

Do you see how this story would persuade the reader in those circumstances? How it would captivate him and hold his attention? How it would give him hope that the product being sold could help him solve a frustrating problem? How it would fire up his emotions and make him crave a change in his current work situation?

Do you see how stories with this kind of emotional power could help your content marketing succeed? How they could help your content and your company stand out from the crowd and get noticed? How they could attract readers and potential customers to you?

Just how successful was this letter?  During the twenty-nine years it was in use, it brought in an estimated two billion dollars for the Wall Street Journal!

Selling Without “Selling”

What Is and How to Use Storytelling in your Online Marketing Strategy?

We naturally resist when someone approaches us to sell us something. It’s no different when we are reading a sales letter or other content marketing piece. We don’t like to be sold to. And that’s one of the beauties of the story from the Wall Street Journal letter. It “sells without selling”. It sets up a scenario where the reader “sells himself” on buying the product.

Your company’s brand is the perception your customers have about your product and service; it’s what they say about you. It includes their customer experience when shopping and buying from you. And you can tell stories that will have a direct, powerful and positive effect on your brand, like the story of “two young men” had an effect on the Wall Street Journal’s brand.

So please harness the power of storytelling in your marketing. And don’t be surprised when your sales results shoot through the roof!

Don’t Neglect This

Congratulations! You’ve included powerful, persuasive, emotion-generating stories in your content marketing efforts. Your and website are getting more traffic. Your email subscriber list is growing. You have more social media followers who anxiously wait for and enthusiastically read and respond to your content.

That’s great! But there’s something you can’t neglect. There’s a critical piece of the online marketing puzzle you must have. That’s right, you need landing pages.

Whether you are running a B2B campaign where you are trying to win signups for your latest webinar or downloads for your new white paper, or you are running a B2C e-commerce store, you won’t enjoy the highest conversion rates possible without landing pages as a part of your online marketing machine.

And since landing pages are so important to your success, why not go with the very best? Why not go with a landing page platform loaded with valuable features like

  • Advanced A/B testing –helps you refine your online marketing approach and make improvements so your results get better and better!
  • An intuitive, easy-to-use editor –quickly and easily design a beautiful landing page without having to learn a complex programming language!
  • A dashboard that makes it easy for you to compare performance before and after layout changes

Why not go with Lander, the easiest-to-use landing page platform in the Universe?

If you have any questions about Lander and how it can help you launch your conversion rates into the stratosphere, contact us today. We’re here to help you!

Happy Marketing!

Source

https://landerapp.com/blog/how-to-use-storytelling-in-your-online-marketing-strategy/


woman decesion

If you're not currently getting the results
you'd like, listen very carefully...

The fastest possible way to make a lot
of money online is to simply do what is
already proven to work..

The fastest possible way to make a lot
of money online is to simply do what is
already proven to work
If you're not currently getting the results
you'd like, listen very carefully...
Apr 18

6 Email Template Design Tips

By bonusadm

6 Email Template Design Tips You Should Always Follow

More than 260 billion emails are sent around the world every single day.

So how do you make sure your messages stand out in a subscriber’s inbox? Well, great content, for one. But another extremely important factor: email design in your email marketing promotions. Eye-catching emails that effectively communicate your message will improve metrics like open rates, click through rates, and conversions.

Luckily, email templates are an easy and time-efficient way to create beautifully branded messages. Most Email Service Providers have some to choose from. In fact, AWeber has more than 700 templates in our platform.

Before you start dragging and dropping your content into a template, though, there are a few design tips you should know. Follow these six simple tricks to get the most out of every template.

Pick the Right Email Template Design

Do you want to welcome a new reader? Update them on a new product? Announce a huge sale? With hundreds of templates to choose from, you want to pick a design that best suits your goal.

(Want a more customized template that perfectly matches your website or brand? Click here to work one-on-one with an AWeber designer to create one.)

For instance, if you’re an AWeber customer who wants to send a welcome letter to new subscribers, you may choose the “tidal” template (shown below). Then just add in your own text, logo, and personalization.

If you want to get your subscribers excited about an upcoming sale, catch their attention right away. Then lead them right to your discount, coupon, or offer. Here’s a simple, but effective design you might pick:

Keep your design clean and focused

Choice is the enemy of conversion. If you give a person too many options, it makes it difficult for them to make a final decision, according to psychologist Barry Schwartz, who named this phenomenon “the paradox of choice.”

Keep this in mind as you choose or tweak an email template. The design should be a path that leads the reader toward your ultimate goal. Add in too many other routes, and your reader may never get where you want them to go.

To give you an idea, here is an example from Moo, a custom print and design company. It’s a clean and focused email design that effectively promotes products. As a reader, you know exactly what the email’s goal is — to make you want to buy something!

We love this design because it:

  • Follows a simple “Z” pattern layout, which means it easily moves your eyes in a zigzag that alternates text and images.
  • Consists of minimal elements and concise writing for a streamlined look.
  • Includes visual examples of each product to minimize the use of long chunks of text and to show off their array of products.
  • Creates defined sections for each product with the use of thin dividers.
  • Contains lots of white (or in this case, blue) space to draw your attention to the images.

Create an eye-catching header

While you want your email template to reflect your brand, you don’t need it to look exactly like your website. You want to draw your reader’s attention to the important elements within your email — not overwhelm them with something that looks like a site.

Forgo a heavy navigation bar at the top for something more user-friendly like the North Face did below. It still drives subscribers back to their site, but it limits the number of choices and keeps things clean.

If your email can serve its purpose without the navigation bar, then take it out like this Burberry email below.

The goal of this email is to advertise their trench coat line and the design visually showcases this very well and plays up their brand. With the multi-tan color palette, you instantly know that it’s Burberry. The well-structured grid layout makes for a seamless flow of design as well. If the header was filled with navigational tools, it would diminish the overall feel of the brand and the message they are trying to send.

Balance your text-to-image ratio

When choosing or changing a template, keep your text-to-image ratio in mind. Text-to-image ratio is how much text there is in comparison to images in your email.

There’s no such thing as the perfect “text-to-image ratio”, but most people stick with 60 percent text and 40 percent images.

Here’s why it’s important not to rely too heavily on images:

  1. “Image-only” emails risk going to the SPAM folder since email service providers like Gmail, Yahoo! and Hotmail tend to filter and block them.
  2. Images may be ‘turned off’ as default by viewers or by their email client.
  3. Images can take longer than text to load based on browser and internet connection. A subscriber may leave the email before they’ve seen all the content.

Utilize alt text for images

When you include images in your messages, they may or may not always display in the email clients they were sent to. That’s because many email services will disable images in messages that are sent to their users, unless the user actually verifies that they do indeed want to see the images.

Alternative text is helpful in these cases. When an image doesn’t load, a line of text will appear that describes what should be there.

Take a look at this email from Hotels.com where images were blocked, but the use of alt text was implemented.

And here’s what it should actually look like:

Now, you may be wondering, “Is including alt text worth my time?”

Absolutely. Forty-eight percent of mobile clients will block images by default, according to the email testing platform called Litmus. If you set up alt text, the description will appear where the images were supposed to go. If you don’t, your reader will only see blank boxes.

Alt text is also important for your subscribers with visual or certain cognitive disabilities. They may have a screen reader that will read the alt text to them so they get a full understanding of what’s included in your message.

If you are using AWeber’s Drag & Drop editor, click here to see how to set up alt text for your images.

Pro Tip: Not all images need alt text. If your image is purely for the aesthetics of the email, be sure to set an empty alt text value for the image.

Test your message

Mistakes can make you look unprofessional and sloppy. One bad experience may be enough to turn a subscriber away for good.

So test your emails! It only takes an extra minute or two, but the payoff is huge. We even recommend sending the test email to a couple people you trust and who aren’t afraid to give you an honest critique. They offer a fresh pair of eyes that may catch something you didn’t.

You should also send the test to accounts in different email services like Gmail, Yahoo! or Outlook. Here at AWeber, each of our marketing specialists has about three to five different test email accounts so they can review our messages and templates in multiple platforms before we hit the send button.

And always test on different devices — desktop, tablet, and mobile — if possible. Sometimes an email template you selected on desktop may have formatting issues on a cell phone. AWeber’s email templates are all mobile-responsive, but we can’t vouch for all other ESPs, so test just to make sure.

If you’re using AWeber: To easily check emails before you send, click on the “Preview & Test” button on the upper right-hand side of your screen. Enter your email address and hit “Send Test” to get a test email delivered to your inbox.

If you’re not using AWeber: Check out email testing tools like Email on Acid or Litmus to preview your design before you send.

Your template design cheat sheet

Feel free to download this recap below for the next time you use an email template.

And if you’re looking for an email template that perfectly fits your style and brand, contact an AWeber designer today.

Source

https://blog.aweber.com/email-template-design/6-design-tips-anyone-using-email-template-know.htm

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Getting On The Right Track To Starting And Growing An Online Business Is Just A Click Away...

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Mar 22

Leveraging Your Skills to Make Money Online

By bonusadm

Steps to Make Money Online

The far-reaching utilization of internet and it's ever intensifying requirement in our culture is utterly unparalleled Lots of people are making use of tons of information found online based upon their needs. These days, almost everyone belonging to any age group is able to get any type of information at the drop of a hat. Yet how can you put this on your side to make money online.

The present internet development has a flip-side to that. Far, a good deal of us might just have the impression that being seated in front of our computers and laptops, is just making us consumers of information. Yet, this is not quite the case! As a matter of fact, online world has emerged as a great source to make online money.

If you have been thinking ways about getting extra income, this particular blog will hopefully be of an immense help for you. Here, I am detailing certain means with which you are able to keep your cash-flow undisturbed. These are simple but reliable strategies that require no big investment to start with. You, however, have to have a number of skills so as to leverage them to your reward.

  • Start off With a Blogging Web Site

Web blog content writing has turned into one of probably the most reliable means of generating passive income nowadays.  Despite the fact that it takes a while but the rewards are tremendous. If you are going to start your blog site as soon as today, you will most likely have to wait for a few months or even a year before you see any kind of revenue coming in. No one can stop you from monetizing your skills if you are specialized in a particular topic or you have an expertise in a specific domain.

There are many blogging platforms where you can post your blogs. For example, WordPress.org, WordPress.com, Blogger, Tumblr, Medium, Squarespace, etc are some of the widely used platforms. You can choose any of these platforms (I will personally recommend WordPress) and register your domain name and hosting. After designing your blog, you can then add posts and pages.

  • Put together internet-based training courses

Should you already have a solid expertise about a topic or a skill set and want to communicate this in successive chapters and installments, putting together an online course would certainly be the very best proposition for you. Online courses are significantly emerging as sought-after because students and learners find them really convenient in regards to availability, convenience and because they can possibly do it in their own time.

So, just how do you establish your internet-based course? Well, you can easily find many networks where you can put your training programs available for sale, for example, Skillshare, Udemy, Click4Course, and WizIQ, etc.  You can upload your courses in any of these platforms and establish your personal price points. Whenever an individual purchases the course, you get a specified amount of it.

Believe me; the earning potential by means of YouTube is impressive. In the event that you can establish a channel properly, you can make thousands. It, fortunately,depends
how and what you do with your YouTube channel as it is the top video platform throughout the internet today. There are many YouTube stars who have already accomplished it and are earning millions of dollars. However, I can not offer any guaranteed assurance that you will become one but, I can promise you taking modest steps your online videos can generate income for you.

You can start off by producing short videos of cooking certain dishes that you are experienced with, or ideas how to play guitar (if you know it), or video presentations about taking care of your family pets. After putting together awesome videos that
people will enjoy and share, you can publish it on YouTube. There certainly are certain aspects that you will have to focus on if you want people to watch and like your videos. To begin, it should have a captivating headline. Secondly, it needs to have ideal audio, light, resolution and clarity. Additionally, share your videos on every one of your active social media sites.

Earn with the Help of Affiliate Marketing

Affiliate marketing is a highly recognized method of generating additional money online. It is the practice through which business enterprises pay affiliates for each website visitor of their websites, which are generated by the affiliates' marketing strategies. It is reasonably cheaper and more
efficient means to start making money online
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If you are looking forward to become an affiliate, you will have to market products or services as well as a online web sites to generate a specific amount as a commission from sales produced.  Affiliate marketing has turned into a crucial source of online profits for thousands of people all over the world..

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Nov 06

Can You Still Make Money Online In 2017?

By bonusadm

One of the questions that comes up often is “Can you still make money online”? Haven’t all the good niches been taken? Aren’t there too many big websites to complete with? The answer is no. There is no better time to start your own online business than now. Why so I say this? There are some reasons why it is better to start an online business today than years ago.

1. Its Much Easier To Build Websites –

Today most people use wordpress to build their websites. They keep improving wordpress every year so its to the point where you can put up a website in less than a minute. The challenge is getting traffic to the site and getting it to convert into sales. Back in the day you had to hard code your sites with HTML to build your site and it took a long time.

2) Google Is Stricter –

​It is stricter in the sense that it is harder to “game” the system. It used to be easier to get high rankings in google but google caught on. It is still easy to rank in google but you will need good quality content in the search engines. If you follow what google wants it will be easier to rank.

3) There are more ways to promote your business –

If you are not ranking in google you can try facebook, twitter, or pinterest. Also youtube is another traffic source. There are so many online communities and ways to grow your business now it’s not a matter of HOW, it’s a matter of what suits you and your niche best.

​4. Affiliate Marketing and Training–

​If you have ever tried to make money online on your own you know how hard it is. Well there is help. ​Dean Hollands Big Commission Blueprint System; the program will ​ teach you step by step on how to build an online business. Now you are not going to make money over night but if you take what you learn and put it into action and be patient you can see some results. This is not a rich quick type of scheme. It takes work to have an online business.


Nov 03

Stop Blogging and Start a Business to Make Money Online

By bonusadm

Choose a job you love, and you will never have to work a day in your life.”

This quote credited to the Chinese philosopher, Confucius expressed a very important principle. When we align our passions with money-making potential amazing things can happen.

But you can’t really make money doing something you love; can you? Isn’t work supposed to be work. It doesn’t have to be when you learn how to make money online doing what you love.

You love blogging. Let’s explore how to make it a business.

  • Tips To Make Money Online

Tips To Make Money Online

Make Money from Home - Make Money Online Blogging

Step 1) Blog Your Passion

Never go into blogging simply based on what you think is popular. You’ll burn out fast and have trouble finding topics. It will very quickly become work.

While you should research and talk about what your target audience wants to know, it should always come from a place of joy and love for the topic.

Step 2) Find Your Differentiator

Look for a niche that you love that is also un-derserved. Narrow your target to avoid competing will all of the other sites that, for example, provide generic health advice.

Narrow your focus to connect with a specific audience.

Step 3) Put an SEO Strategy in Place

You can hire a professional to get faster results. But you can start doing some of it on your own. Choose a blogging platform. Make sure it’s fast and mobile friendly. This will strongly impact your SEO.

  • Start learning SEO writing best practices and how to do keyword research.
  • Find out what a meta title and meta description are. And learn how to write them.
  • Begin honing your skills on social media posts that earn clicks.

An SEO professional like LocalWeb Local Seo is a worthy investment once you’re ready to hire one. They can do so much more to increase your visibility in search engines.

Step 4) Build Your Following

Utilize social media to begin developing your following.

Contact micro-influencers who will love your blog and ask them to share your content
with their followers. A micro-influencer is someone who has 1000+ followers but is
not famous.

They’re normally happy to help you get in front of more people if you have something
valuable to offer — great content. Start building up your brand and sharing on social
media sites.

Step 5) Use Ad Space Wisely

Bombarding your page with ads to earn more clicks is a way to lose fans fast. It can also hurt your search engine ranking.

Instead, research the best affiliate marketing programs. Select a few that work well in your niche and then add them.

Make sure the ads don’t affect your load speed as this could really hurt your reputation.

Affiliate programs are a great way to make money online with your blog.

Make Money Online With Blogging

Blogging is a great way to make money online. But it does take some strategy. You now have an action plan to turn your blog into a business.

What tips would you add to help bloggers turn it into a business? Comment below.

Want To Earn Money Online?

Join lot’s of other subscribers: Making money is a hobby that will complement any other
hobbies you have. Stop wishing – Start doing. The goal is living life on your terms.

 Source

https://www.emoneyindeed.com/stop-blogging-start-business-make-money-online/


Nov 02

6 Reasons Why Your Business Needs Online Marketing Strategy

By bonusadm

As we live through the digital age, most of the population in the world uses the internet through some device or the other. As more and more people are getting active on the internet, it becomes a highly potential marketplace where not only the products can be bought or sold, but can also be marketed to the various potential customers, who would be interested to buy the product. To market your product or service effectively it is essential, that you follow a proper strategy. When companies plan an online marketing strategy it often occurs in two stages. The first stage is during which a digital plan is created which maps out the various goals and strategies you need to achieve and implement. The second plan is when digital media is inserted into the marketing strategy. If you do not have a proper strategy given below are few of the various problems you might encounter.

1. Lack of Direction

Companies without an online or digital marketing strategy are unable to identify or highlight clearly their strategic goals. It is important for companies to know their strategic goals to gain new customers and maintain the existing ones. Without goals your company is totally directionless and all you marketing strategies will be put to waste.

2. You Will Be Unaware Of Your Online Market Share

If you do not have an online marketing strategy, it is highly likely that you will be unaware of the potential it has. To know your own standing and identify your online customers you have to follow an online marketing strategy. Knowing your online market share is a good indicator of how your marketing techniques are performing in the market.

3. Competitors gain market share

Digital market is the latest of all marketing techniques and it is a must for all businesses to opt for it. If you do not market your products or services online, it is highly likely that your competitors will gain an upper hand and also gain more market share and attracting new customers through online marketing.

4. Customers Will Be Less Familiar With You

As most people prefer to use the internet for information on new products and services, it is highly essential that you opt for an online marketing plan. Without it your company and your products or services will not be properly exposed to your potential customers and they would be less familiar with you. Depending on the Google analytics might show the huge number of website traffic, but to determine the true worth of your online marketing plan, you might need to check the number of customers to your website. Hiring a social media agency will help you a lot in getting those much needed customers by spreading word out.

5. Wastage Of Money And Time

Duplication of similar tasks for the same companies is an utter waste of time and even if you have sufficient resource, doing the same things aimlessly and without a strategy will yield no results. A lot of times larger companies hire more than one marketing agency to do the same task over and over again because they have not evaluated their goals or devised proper a strategy to achieve them. Duplication of data on the internet not only wastes money and time but also lowers the quality of information on the internet.

6. Optimizing Strategy

If your company has a website, you will have access to various analytics that show the performance of your marketing strategies. But if you’re working without a strategy it is many senior managers will not have the directions to review the various analytics. A strategy allows you to help get the basics right and then lets you go ahead in a planned manner so you can make use of the various analytical tools that the internet provides you with. Hence optimization is important.

It is shocking to see that so many companies are totally unaware of how an important online marketing strategy is important to increase the reach of their products and services. You can also hire financial marketing agencies to know more about the importance of marketing strategies and more about online marketing.

Source

http://www.tgdaily.com/business/6-reasons-why-your-business-needs-onlinemarketing-strategy


Oct 26

Stop Wasting Time and Conquer Online Marketing Productivity

By bonusadm

Stop Wasting Time and Conquer Online Marketing Productivity

Originally published on Mingle Media Marketing.

The key to successful online marketing is productivity. From our experience with small businesses, the biggest challenge with online marketing productivity is consistency and picking the right tools to get the job done. What hosting platform should we use? Should we send our Google and Facebook ads straight to our website? Or a specific offer? I’ve heard a lot about Marketing Automation. What’s that all about and how do I set it up? Oh, and what’s the best and easiest to use tool for each?

These are the types of questions we get over and over again. Most business owners get so frustrated with their search for the best tools, that they just give up and don’t do anything.

Please don’t give up. We’re here to help you pick the best and easiest to use online marketing productivity tools. Keep reading to discover the best-in-class tools. Also, we use every single one of these tools for our business and for every one of our clients. So if you have any questions about them, please contact us! Our doors are always open.

Recommended for you:

 

Online Marketing Productivity Tools

So how can a small to medium-sized businesses manage their time and plan accordingly to get out all that content consistently? First of all, you’re going to need some energy because it’s not easy.

Next, you should make your life easier by using these tools to help you consistently get more traffic, more qualified leads, and more conversions. Oh, and of course to conquer online marketing productivity!

Website Performance Tools

Getting the most out of your website performance is the foundation of any online marketing efforts. There are a ton of choices in this category, but I narrowed it down to my two favorites.

Conversion Marketing Tools

Leadpages and Drip Marketing Automation Software are by far the two best conversion marketing tools we have ever come across.

Search Engine Optimization Tools

It’s important to make sure people can actually find the content you’re creating.

Visual Content Tools

As you probably know by now, visual content is critical.

Project Management Tools

Using a project management tool can drastically increase your efficiency by making sure everything gets done. A side benefit is that it creates greater visibility on who is supposed to do what — which increases accountability. Nobody wants to be that guy who’s always late on their assignments.

Other Important Tools

Every website should have Google Analytics installed so you can see what’s actually happening. Google wants you to use it so they make it as easy as possible and provide tons of training.

Last but not least, we highly recommend that you get a website analysis and a review of your online marketing. You can get a free Website Analysis from us within 48 hours. It will show you how to quickly boost lead generation and how to fix errors that are costing you sales.

 

If I missed any great tools, please let me know. I’m always searching for ways to increase my productivity too.

Now stop wasting time in the hallways and start conquering!!

To your continued success,

Source

https://artplusmarketing.com/stop-wasting-time-and-conquer-online-marketing-productivity-977be62b3e0d

Oct 25

It’s a Myth That You Can Make Money Online

By bonusadm

You can’t move far online before you are met with advice on how to make millions. There are all kinds of promises on how you can achieve online success, almost overnight. There are endless “secrets” and you can sign up for hundreds of courses all supposedly showing you how to use the Internet to make money.

Guess what? Most of what you read is nonsense. The majority of the people selling you their “secrets” aren’t rich and haven’t made much money online – if anything.

make money online

Yet, there are success stories. Darren Rowse has become a hugely successful blogger. Zoella, a British YouTuber, blogger and author, earns an estimated £50,000 a month online. Meanwhile, her brother Joe – another YouTuber, known as “Thatcher Joe”– has earned an estimated £1.3m from his online activity.

However, these examples – which many people aspire to – are the icing on a very big cake. According to a new study by Cornell University Assistant Professor, Brooke Erin Duffy, hardly anyone makes money online. In her forthcoming book, (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work, she reveals the results of her research showing that earning money from online activities like blogging and social media is only achievable by a tiny number.

Dr Duffy’s book focuses on female bloggers and social media “personalities”. In it, she says: “I learned that, often, these young women were motivated by the wider culture’s siren call to “get paid to do what you love.” But their experiences often fell short of the promise: only a few rise above the din to achieve major success. The rest are un(der)-paid, remunerated with deferred promises of “exposure” or “visibility”– even as they work long hours to satisfy brands and project authenticity to observant audiences.”

In other words, it’s all “smoke and mirrors”. People might appear to be doing well online, but they are keeping up the facade in order to pursue their dream, which continues to be constantly far away into the distance.

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The fact is, that most online activity doesn’t produce any direct income. It is estimated that of all the billions of pounds being made online, around 95% of that is shared by about ten companies. The huge majority of websites, blogs, social media accounts and so on are a COST to the business, not a source of profit.

Almost a decade ago, a study by ReadWrite revealed the answer. It showed that blogging, for example, didn’t really lead to much income for people. However, it was the consultancy that the bloggers could do which leads to the real income.

Go back to those YouTubers and bloggers that have made it. Look where their income comes from. Yes, they make money from online advertising. True they earn cash from selling products through affiliate links. But the vast majority of what they earn is “offline”. It is consultancy, media work, speaking, and so on. In other words, even the leading online income earners don’t generally make most of their money simply from what they do on the Internet.

That’s the trick to their success – and the reason why the dreamers fail. The top bloggers, YouTubers and social media personalities see what they do online merely as a vehicle for their business – just a channel to market. They don’t perceive what they do as the income generator itself.

The dreamers think differently. They aspire to be like their online heroes but fail to spot that they actually run businesses and use their blogging or social media activities to generate income in other ways.

We need to stop thinking of the Internet as a way of making money. Rather, we should think of the web as a way of generating interest in what we do in our business and then make money as a result of that. In other words, your website or blogging or YouTubing is just a lead generator.

Source

http://www.business2community.com/tech-gadgets/myth-can-make-money-online-01868710

buyer personas
Oct 22

How To Build Buyer Personas For Online Marketing

By bonusadm

How to Create Buyer Personas for Your Business

If you aren’t considering buyer personas in your landing pages, you could be missing a significant opportunity for customer engagement. A buyer persona is a fictional representation of the qualities of your ideal clients.

This definition includes basic information like demographics and job title, but it goes deeper than a simple customer profile by including wants, needs and business goals. Buyer personas paint a more complete portrait of ideal clients.

However, it’s easier to recognize the importance of buyer personas than it is to actually put them into practice.

Quality buyer personas can guide your content marketing efforts in the right direction. But too generic personas can result in lackluster content that doesn’t give website visitors a compelling reason to convert.

Here are some tips for maximizing the effectiveness of your buyer personas:

1. Account for the Changing Customer Journey

Many companies target multiple customer segments, which makes it more difficult to effectively engage with each group. To make things even more challenging, many business-to-business firms are discovering the sales journey is no longer linear, according to CMSWire.

Content marketing used to be primarily inward focused, centering on internal bench marking metrics. However, now content needs to take a more outward approach to be more aligned with the customer journey.

One of the first steps to defining authentic, accurate buyer personas is to carefully map a typical customer journey at your company. This may vary slightly for every segment you cater to, but it’s important to understand these distinctions to capture the right kind of leads.

This helps you pin down what kinds of information potential clients look for during each stage of the sales process.

2. Use Human Emotions

One of the biggest reasons buyer personas and content marketing in general can be weak is because they don’t include enough human emotion to be captivating.

Potential customers want to make a meaningful connection to your brand. If content is written with keywords in mind rather than the customer experience, it will most likely fail.

While B2B firms may think they are exempt from emotional brand storytelling, this form of content is more compelling than blog posts full of industry jargon. It really comes down to knowing what your ideal clients want.

3. Be flexible

The customer journey has evolved a great deal in a short amount of time, and it’s likely to continue to do so.

After establishing the criteria for your buyer personas, you need to regularly reassess the specifics to make sure they are still relevant and in line with your current target audience. This particularly true for new businesses, Shopify suggested.

4. Consider all the applicable information

A great deal of consideration and detail should go into buyer personas. Beyond job title, you need to determine the age, gender, location, education level, relationship status and personal interests of the persona.

One of the best ways to uncover this data is by surveying current clients. While this can help you identify similarities among your target audience, it also allows you to uncover their motivations for buying your product and concerns they may have had before making the decision.

This helps you expand on marketing successes in your future efforts.

If you are just starting your business, researching competitors’ customers is one way to create effective buyer personas of your own. Competing companies’ blogs and social media profiles can be a great source of information.

After thoroughly researching these various aspects of your target audience, you need to tie it all together to form one unified picture.

Are there any other characteristics that are important to define accurate buyer personas? 

Source

https://landerapp.com/blog/how-to-create-buyer-personas-for-your-business/


Finally, Strategies For Your Online Marketing Solution that Work

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Finally, Strategies For Your Online Markeing Solution that Work
Oct 13

10 Free Tools to Help with Online Marketing

By bonusadm

10 Free Tools to Help with Online Marketing

By Eva Zielinski, Manta Marketing Pro – October 5, 2017

10 Free Tools to Help with Online Marketing

With these Free Tools Online Marketing You can Save

Save time and money while promoting your small business online.

Marketing your small business can get expensive, whether you’re investing money on advertising or spending your time trying to keep up with social media. Fortunately, there are tools available to help. Here are 10 free online resources you may be missing out on that can save you time and money.

  1. Social Media
    From Facebook to Instagram, social media platforms are free, popular, and can be used to directly engage with potential customers. No matter which platform you choose, social media is an excellent tool to market your products and services all while keeping tabs on what customers are saying about your business. Additional, well-known platforms include LinkedIn, Twitter, Pinterest, and YouTube.
  2. Hootsuite
    Hootsuite is a social media management tool that lets users schedule and post content to multiple social media profiles at the same time from one place. If you are pressed for time when it comes to managing your social media accounts, you can use Hootsuite to schedule content, track analytics, and reply to your followers. This tool is free for managing up to three social media platforms.
  3. Blogs
    A blog is an excellent way to share unique, high-quality content that also supports your social media initiatives. A blog can be a website or web page. Using platforms such as WordPress, Wix and Weebly are completely free!
  4. Yoast Plug-In
    While free website templates are an excellent way to start building an online presence, you still need to optimize the back-end of your site to make sure it’s search-engine friendly. Yoast offers a free plug-in for WordPress sites for technical optimization.
  5. Grammarly
    Since written content is an essential component for online marketing, it’s always best to make sure your content is free of spelling and grammar errors. Grammarly is a free grammar and spelling checker available for download to help enhance your writing. It is available for the Google Chrome search engine.
  6. MailChimp
    MailChimp is one of the world’s largest marketing automation and email marketing platforms. This free software gives you the ability to design and save templates of all your marketing emails and newsletters and send them to potential customers.
  7. Google Analytics
    When investing in advertising or marketing efforts to grow your business, it always helpful to know what is working when it comes to your return on investment (ROI). Google Analytics allows you to measure advertising ROI and track your video and social networking sites.
  8. Google Keyword Planner
    Google AdWords campaigns are designed for bidding on keywords so that your business can appear at or near the top of search results pages and help increase website traffic. While Google AdWords campaigns certainly aren’t free, Google offers a Keyword Planner at no cost. This tool can assist you in brainstorming keywords to boost your campaign’s performance.
  9. Pexels
    Pexels is an online photo library where you can choose from thousands of stock images for use in your content marketing and social media posts. Pexels’ photos are licensed for re-use so you won’t have to worry about copyright violations.
  10. Asana
    With all the above applications and software available to you, online marketing can still seem overwhelming. To tie it all together, Asana is a free application that can help you run your business and keep track of projects by managing to-do’s, collaborating with employees, and staying on top of progress.

What do customers find when they search for your business? Get a freefrom Manta tosee ALL of your business’ online listings.

Google AdWords

Advertising on Google is a great way to reach customers at the moment they’re looking for a business like yours. Here’s what you need to know to get started.

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Customer Reviews

With the right strategy, small businesses can use online reviews as a powerful marketing tool to boost search rankings and beat out the competition.

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Source

https://www.manta.com/resources/small-business-advice/10-free-tools-help-online-marketing/


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