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make money online
Mar 22

Leveraging Your Skills to Making Money Online

By bonusadm

Make Money Online

The far-reaching utilization of internet and it’s ever intensifying requirement in our culture is utterly unparalleled Lots of people are making use of tons of information found online based upon their needs. These days, almost everyone belonging to any age group is able to get any type of information at the drop of a hat. Yet how can you put this on your side to making money online.

The present internet development has a flip-side to that. Far, a good deal of us might just have the impression that being seated in front of our computers and laptops, is just making us consumers of information. Yet, this is not quite the case! As a matter of fact, online world has emerged as a great source to make online money.

If you have been thinking ways about getting extra income, this particular blog will hopefully be of an immense help for you. Here, I am detailing certain means with which you are able to keep your cash-flow undisturbed. These are simple but reliable strategies that require no big investment to start with. You, however, have to have a number of skills so as to leverage them to your reward.

  • Start off With a Blogging Web Site

Web blog content writing has turned into one of probably the most reliable means of generating passive income nowadays.  Despite the fact that it takes a while but the rewards are tremendous. If you are going to start your blog site as soon as today, you will most likely have to wait for a few months or even a year before you see any kind of revenue coming in. No one can stop you from monetizing your skills if you are specialized in a particular topic or you have an expertise in a specific domain.

There are many blogging platforms where you can post your blogs. For example, WordPress.org, WordPress.com, Blogger, Tumblr, Medium, Squarespace, etc are some of the widely used platforms. You can choose any of these platforms (I will personally recommend WordPress) and register your domain name and hosting. After designing your blog, you can then add posts and pages.

  • Put together internet-based training courses

Should you already have a solid expertise about a topic or a skill set and want to communicate this in successive chapters and installments, putting together an online course would certainly be the very best proposition for you. Online courses are significantly emerging as sought-after because students and learners find them really convenient in regards to availability, convenience and because they can possibly do it in their own time.

So, just how do you establish your internet-based course? Well, you can easily find many networks where you can put your training programs available for sale, for example, Skillshare, Udemy, Click4Course, and WizIQ, etc.  You can upload your courses in any of these platforms and establish your personal price points. Whenever an individual purchases the course, you get a specified amount of it.


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  • ​Take Advantage of the Potential of YouTube

​​Believe me; the earning potential by means of YouTube is impressive. In the event that you can establish a channel properly, you can make thousands. It, fortunately,depends
how and what you do with your YouTube channel as it is the top video platform throughout the internet today. There are many YouTube stars who have already accomplished it and are earning millions of dollars. However, I can not offer any guaranteed assurance that you will become one but, I can promise you taking modest steps your online videos can generate income for you.

You can start off by producing short videos of cooking certain dishes that you are experienced with, or ideas how to play guitar (if you know it), or video presentations about taking care of your family pets. After putting together awesome videos that
people will enjoy and share, you can publish it on YouTube. There certainly are certain aspects that you will have to focus on if you want people to watch and like your videos. To begin, it should have a captivating headline. Secondly, it needs to have ideal audio, light, resolution and clarity. Additionally, share your videos on every one of your active social media sites.

​Earn with the Help of Affiliate Marketing

Affiliate marketing is a highly recognized method of generating additional money online. It is the practice through which business enterprises pay affiliates for each website visitor of their websites, which are generated by the affiliates' marketing strategies. It is reasonably cheaper and more
efficient means to start making money online
.

If you are looking forward to become an affiliate, you will have to market products or services as well as a online web sites to generate a specific amount as a commission from sales produced.  Affiliate marketing has turned into a crucial source of online profits for thousands of people all over the world..

​So, how will you do affiliate online marketing?
First and foremost, you have to join an affiliate program:
My strong and personal recommendation --) check this out below...
 

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Jun 12

Ultimate Affiliate Marketing Success Tips

By bonusadm

Essential Affiliate Marketing Success trends

​Affiliate Marketing Success has always been the backbone of the underlying business on the Internet– of course, it has been around before, but it is the easiness of networking via the web that rendered it as ubiquitous as it is these days.d as any booming industry, it isn’t static – every year brings new challenges, trends, and affiliate marketing success rate opportunities, which means that if you want to stay on top, you should know which way the market is going. So what can we expect in 2018?

affiliate marketing success

​Growth of Video and Augmented Reality Content

Success in Affiliate Marketing has always been the backbone of undertaking business on the Internet– of course, it has been around before, but it is the easiness of networking via the web that rendered it as ubiquitous as it is these days.d as any booming industry, it isn’t static – every year brings new challenges, trends, and opportunities, which means that if you want to stay on top, you should know which way the market is going. So what can we expect in 2018?

1. Growth of Video and Augmented Reality Content

Humans are physically and psychologically wired to be more responsive to visual content, and the direction in which the Internet had been developing ever since most users acquired sufficient bandwidth proves this point right. Video has already achieved complete dominance over all other types of content: no less than 85% of marketers use it in this or that form, and one-third of all online activity consists of watching the video. Videos are everywhere: on social media, on corporate websites, in product demos.

For affiliate marketing, it means that if you are not using videos to engage visitors, you are losing a massive opportunity. Practice shows that it is much easier to entice a visitor to watch a video than to consume any other type of content. In addition to that, take a closer look at AR (augmented reality). It was a big thing back in 2016 but stood somewhat low in 2017, but now we are going to see its comeback after technology gets perfected and used to its full potential.  It will be more accessible to marketers and serve as an excellent way of reaching out to potential clients.

2. Growth of EPC-Based Payment Model

EPC (earnings per click) is an affiliate payment model built around the rate of commission you get for the achieved click-throughs or the necessary activity performed on your affiliate links. It is already a widely used payment model across affiliate networks, and 2018 is likely to see it grow. There are many reasons for that, primarily that it provides a deep insight into what is happening both for affiliates and advertisers, making it easy to see what is being done wrong and what has to be changed. Therefore, it may be wise to start working with well-established EPC affiliate programs early in the year.

3. Many Affiliate Marketing Networks Will Disappear Or Change

No affiliate marketing isn’t dead despite all the efforts of Google and Facebook and isn’t going to disappear anytime soon. However, there are just too many affiliate networks out there today, especially since the mass emergence of Chinese networks. More supply means greater competition, and while it means better conditions for both marketers and affiliates for a while, it may indicate that the network you’ve decided to hook up is going out of business. So, you have to find a replacement quickly or risk disrupting your business. 2018 will likely see the spread of affiliate marketing to developing countries, which will mean an even more significant competition, so look out.

4. Ecommerce Is Big and Will Get Bigger

With every passing year, people from more and more countries are getting more comfortable with using their credit cards online as well as mastering new and more advanced payment methods. It means more business in ecommerce, which in turn means more and more diverse advertising, which means the higher participation of affiliate marketing in this niche.

5. Growth of Voice Search

Voice assistance like Amazon Alexa and Google Home steadily grew in their use throughout 2017 and are increasingly often integrated with third-party products. In long-term, it can mean a general move towards voice search and, therefore, affiliate marketers have to predict this and adapt to more natural-sounding speech patterns and long tail keywords.

In general, affiliate marketing is likely to continue to grow, with more merchants and website owners creating new affiliate programs on popular networks and advertisers trying to diversify their affiliate traffic sources, and you would do better to jump the bandwagon.

Source

https://www.business2community.com/affiliate-marketing/5-key-trends-success-affiliate-marketing-2018-02024702


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Jan 16

How To Use Content Marketing to Help Your SEO

By bonusadm

SEO and content marketing go hand in hand, but what exactly is content marketing? People often have trouble understanding the difference between the two, especially if you’re just starting out in the online marketing world.

Content marketing should be an integral part of any SEO strategy. If you’re not factoring it in, then this is even more of a reason to read this article to find out how you can better utilize content and simultaneously improve your SEO.

Just what is really content marketing?

Content marketing is a combination of all types of marketing activities that focus on creating and sharing information including (but not limited to) blog posts, email newsletters, social media posts, core content on your website, and images. It is also crucial for the branding element of digital marketing, as it is the process of getting your content in front of your potential audience.

Say you owned a new boutique coffee house, for example. As well as looking at optimizing your local SEO so that coffee lovers can find your new spot, you could utilize content marketing by sharing some images of your new coffee shop through social media platforms such as Facebook & Instagram. (You could also publish blog posts providing specific about your different roasts, instructions on how to brew the perfect cup of coffee, the story of the founding of your coffee shop, or profiles of your customers and their preferences.)

People will want to share valuable content because it’s funny, interesting, newsworthy or powerful. So try to create something unique even if you are just putting a new spin on something dated. Also, by incorporating a story that people can relate to you will personalize the experience, thus enabling a deeper understanding 0f your business from your audience.

As well as creating a brand awareness, if you choose to link Facebook/Instagram images back to your site, you will start driving relevant traffic and if the website incorporates a good user experience this will have a positive impact on your SEO, as Google will deem your website as more relevant. Plus, if your content starts to get shared by other platforms, this will continue to build up more links to your website.

What exactly is the objective of content marketing?

When it comes to effective content marketing, you should be creating high-quality & stimulating subject matter for your website visitors. The formulation of high-quality content pertains to almost anything that can be valuable to the end user; regardless if that is engaging, informative or helpful.

Through the efforts of content marketing, the goal is to naturally entice your audience and then encourage them to convert. You can do this by using a call to action on the website, which can help coax your audience to take the next step by offering a discount or limited time offer to purchase your products or inquire for your services.

For example, if you operate a yoga studio and you’re seeking to gain new clients you could write a blog post about recommendations on just what to do in the course of your first yoga class. Then, when people go to your site to read the post, you can offer them a discount on their first class. You attract them to your site with subject matter they find valuable, and then use it as an opportunity in order to get them into your sales funnel.

Can the Content literally any type of subject matter?

 The content could be in the form of photos, videos, blog posts, infographics etc. Just as long as the content presents some type of value and engages your audience, then it doesn’t really matter what type you choose.

You should carefully formulate your social networks strategy to ensure optimum engagement with the content that you share. Curating your Instagram feed and make use of great content is the key to helping to build a community and generate leads and sales via Instagram. If you’re focusing your time and efforts on distributing content on Facebook, Twitter, or Pinterest, you might adjust the style of web content for you to satisfy the interests of the various audiences

The reasons why content marketing can benefit SEO?

1. Textual content is a cornerstone of SEO. Google crawls the website and the subject matter, indexes the website page, and ranks pages accordingly.

Efficient content marketing features writing quality copy which is relevant to the phrases your audience is browsing for. For that reason, the more blog posts you write which have a keyword target, the more probable your website will begin driving in increased organic traffic. The key is making certain that your content pertains to the keyword but avoids poor SEO techniques such as keyword stuffing. Compose naturally and provide quality, high-value related information.

2. Web content provides the basis for keyword optimization. It really allows you to optimize keywords throughout the pertinent pages on your website. Anytime creating material, aim to implement a keyword phrase. Google has improved search accuracy by creating algorithms to understand the searcher’s intention and the contextual meaning of terms.

As a result, you should ensure that you have a wide array of closely related phrases being targeted within the content, as opposed to just the singular phrase you think your target market is choosing.

3. Soon after you start creating quality content and marketing it effectively, your rankings can see a positive result. New visitors to your website because of content marketing are truly potential consumers. Due to this fact, in addition to increasing website traffic to the website, it can likewise increase your leads/sales.

4. Each new piece of content you produce on your website is yet another page that Google can index. While content by itself won’t increase your visitor traffic, it gives the possibility to target new and different phrases which may engage potential customers.

5. Valuable web content improves your authority. Assuming that your content is really high quality, it is most likely to attract more back links and shares all throughout social media as well as other blogs. Valuable content will also have a part in a really good user experience, and the metrics will give Google positive ranking signals.

Final thoughts

Content marketing and SEO collaborate with each other. Time spent doing keyword research for SEO is virtually ineffective unless those keywords are actually made use of in the web content! A healthy balance of both of these is vital to success.

Ensure that you don’t zero in completely on material and that you ensure that your technical SEO is up to speed too. You could produce the finest content in the world, but if Google can’t crawl your website or there are technical troubles, the web content won’t have its maximum reach.

Source

https://www.mainstreetroi.com/how-to-use-content-marketing-to-improve-your-seo-results/

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Jan 08

Influencer Marketing vs. Affiliate Marketing: Which Is Better?

By bonusadm

For the latest authoritative social media and influencer marketing news, trends, and statistics subscribe to our industry digest newsletter!

Influencer Marketing Vs. Affiliate Marketing: The Advantages & Disadvantages Of Each Strategy

Referrals are some of the most powerful forms of promotion a business can receive. In today’s digital space, two proven ways to create these types of recommendations for brands are through influencer marketing vs. affiliate marketing.

Here, we’ll break down how influencer marketing vs. affiliate marketing programs work and compare their efficacy.

 

Influencer Marketing Vs. Affiliate Marketing: Definitions

Affiliate marketing is a promotional program geared toward driving traffic and acquisitions for businesses. Affiliate programs supply digital users (known as “affiliates”) with unique URL IDs (known as “affiliate links”) that reward affiliates when they bring in new customers or sales.

Many businesses offer affiliates a percentage of the revenue their links generate. Anyone can apply to be an affiliate, but individuals with large and engaged online followings generally benefit most from the programs.

Influencer marketing is when a social media personality, like a YouTuber, Instagrammer, or blogger, creates content for a brand. The content is usually designed to promote a message, product, or service in an organic, authentic way.

Influencers will sometimes include affiliate links within their content but, as a fully-integrated, customizable advertising campaign, influencer marketing offers a wide array of messaging and branding possibilities that affiliate marketing does not inherently provide.

Below, we’ll take a look at the advantages and disadvantages of both influencer and affiliate marketing to find out which one makes the most sense for businesses.

Influencer Marketing Advantages

Control

Influencer marketing is a strategic approach that allows brands to select influencers, build relationships, and shape how they’re being promoted and portrayed to consumers. With proper planning, a well-executed influencer marketing campaign can lend this kind of control and customization to a business’s direct-response and branding marketing efforts.

Results

Influencer marketing is driving results for many types of brands by connecting them with users across the most popular social media channels and platforms. Earned media value for influencer marketing increased by 1.5x in 2016 from the previous year with certain advertiser categories averaging over $14 for every $1 spent. Over 60% of millennials buy influencer-endorsed products (vs. celebs) and over 75% of younger demographics aspire to be YouTubers or vloggers for their careers. These are just some of the reasons that marketers have been increasing their influencer marketing budgets, dolling out a staggering $1 billion per year on Instagram alone.

Influencer Marketing Disadvantages

More steps

Influencer marketing’s effectiveness is owed to its targeted approach. Because of this, the process of executing a successful influencer marketing campaign requires proper strategy, planning, and execution.

Brands looking to make an impact in today’s social landscape must be prepared to find and vet influencers, collaborate on content and messaging, as well as manage schedules and launches. However, by partnering with a well-established influencer marketing agency, brands can transfer these steps to experts in the industry.

Investment

While affiliate marketing costs can be minimal, so can the return on investment (ROI). On the other hand, executing a successful influencer marketing campaign often drives bigger results but also requires a larger investment of both time and money.

With the right strategy and team, brands can create influencer campaigns that meet and exceed desired key performance indicators (KPI). However, brands must be willing to invest time and money in order to capitalize on the enormous ROI opportunities influencer marketing presents.

Affiliate Marketing Advantages

Small investment

Businesses adopting an affiliate marketing approach don’t have to invest a lot of time or money. Creating a program with unique URL ID(s) to track traffic and reward affiliates is a relatively straightforward process.

Results

Business Insider analyzed a study showing that affiliate marketing was one of the four biggest drivers of online sales. Another study cited by Cision claimed that up to 40% of Amazon’s revenue — arguably, the largest affiliate marketing company in the world — came from affiliates. Moreover, digital publishers are seeing up to 15% of their revenue from affiliate marketing.

It should be noted, however, that setting up a basic affiliate program does not guarantee results. Many businesses use some form of influencer marketing as a means of driving affiliate traffic.

Affiliate Marketing Disadvantages

Unfocused

Affiliate marketing isn’t designed as a cohesive message or campaign, so affiliate links often lack direction or compelling calls to action (CTAs). As a result, there is no assurance that an affiliate program will properly target or reach relevant consumers. Additionally, affiliate links can sometimes be buried in captions, descriptions, or at the bottom of posts, which readers or viewers may not see.

Lack of control

Virtually anyone can apply to become an affiliate, and typically there’s not an in-depth screening process used to vet affiliate applicants. Due to this, brands may have little or no control over who is promoting their goods or aligning themselves with their brand. This in-cohesive approach can also result in a complete absence of messaging or, in some cases, the wrong kind of messaging by affiliates.

How Affiliate Marketing and Influencer Marketing Compare

  • 1. Both affiliate marketing and influencer marketing are forms of referral promotion that brands can use to drive traffic and sales. While influencer marketing can be used effectively for both direct-response and branding initiatives, affiliate marketing is direct-response only.
  • 2. Many social media influencers are affiliates, but not all affiliates are necessarily influencers.
  • 3. Affiliate marketing by itself doesn’t give brands control over content or messaging, while influencer marketing is strategized, customized, and targeted.
  • 4. Both affiliate and influencer marketing drive results. However, returns are dependent on how the campaigns are crafted and implemented.

Should Businesses Invest in Affiliate Marketing or Influencer Marketing?

Affiliate and influencer marketing are both beneficial tools by themselves, but they’re even more powerful when used together. If affiliate marketing alone isn’t generating the revenue a brand is looking to attain, consider working with a qualified influencer marketing agency to help create a synergistic affiliate and influencer marketing campaign that can drive positive results.

Source

http://mediakix.com/2017/12/influencer-marketing-vs-affiliate-marketing-differences/

 


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Nov 11

Do You Need to Be Extra Smart to Be Successful In Online Marketing?

By bonusadm

Here’s another cool lesson I learned from skimming through the web, reading authority blogs. When I first started to blog, I wasn’t educated in online marketing so I had to rely on many resources to get the information I needed. However, I consider myself a reasonably smart person and my track record has proven it over the years. I’ve attended university and specialized in other areas afterward. Next, people have come to me for consulting because they trust my opinion and I know what has to be done to become successful online

However, there are those who are getting involved in the industry without having any knowledge about the business. They’re NOT super smart and find themselves at a cross-roads because they think you have to be “super smart” to be successful online. I’m here to tell you this is NOT true and anyone can be successful by leveraging what they have available. The MOST important thing is you don’t have to be smart, but simply creative to implement a successful marketing strategy. Here’s something else…

As a blogger, if you can perform a “search”, then that’s all you really need to find the resources to help you learn the fundamentals. Again, you don’t have to be “SMART”, but “CREATIVE” to succeed in online marketing.

Let’s look at a few “CREATIVE” factors that play a role in online success. Some of these cool tips are provided by Neil Patel from QuickSprout.com

Tip 1 – Bug Experienced Bloggers

You might have NO experience but you know many others do, so why not get them to help? When I needed help with affiliate marketing, I started by doing a quick search online and created a list of the influential players in the niche. I went through contacting them, going over what I needed. I asked them for FREE knowledge and what it would take to keep this networking going so I could count on them the next time I needed help.

Many of them were willing to help me for FREE, but some asked for content and to mention their names when I published content. The point is, it doesn’t take a genius to think of this strategy because all you have to do is be a little creative in your approach. If you want to implement this strategy, then start by:

  1. Doing a “targeted” search
  2. Creating a list of bloggers
  3. Doing a quick outreach
  4. Implement the strategy

​Tip 2 – Enroll In A Course

If you can do a simple search for your niche, then you won’t have any problems locating courses to teach you what you need to know. Depending on your budget, you can even hire individual bloggers for independent coaching, which I see many people doing now.

However, you have to be specific about what you’re trying to learn. For example, you should hire a SEO blogger if you’re trying to learn optimization. You can also approach a SEO company, asking them to work on a project and paying them extra for them to teach you about the process. However, SEO companies are reluctant about showing you their strategy because this goes against their entire business model.

Tip 3 – Network with Experts

Once you start building momentum in the industry, you’ll open up more opportunities for yourself. You’ll be invited to more marketing events and will be able to network with other bloggers. At this point, you can be creative in the way you approach them and ask them to help out but this is what’s recommended by Neil Patel.

When first meeting an influential blogger at these events, it’s a good idea to buy them a beer or food, starting with some small chat. The main focus should be to build the initial communication and then you can keep increasing from there. It’s about getting your foot in the door so you can explore other opportunities going forward. Once you have your foot in the door, you can keep building your relationships with these bloggers and slowly start to pick at their brains for information.

Tip 4 – Keep Practicing

​No matter what type of niche you’re in or whether you’re an expert or beginner, it’s important to keep practicing. If you want to be the best in what you do, it’s important you learn the strategies and keep practicing going forward. This way, you’ll perfect the science behind what you’re trying to do and open up other opportunities for yourself. Here’s another cool tip by Neil Patel…

​Many people who are starting out will read about marketing strategies and NOT implement them into their own blogging. If you’re trying to learn something new, I suggest implementing the strategy and testing how well it works, making tweaks along the way. For example, I learn something new by networking and then create several blogs to implement the strategy. My main objective is to make sure it works and what type of results it produces. This will give me a better idea if I should consider using it going forward for myself and clients.


How To Make 6-Figure Monthly Online Income!

Source

http://www.johnchow.com/do-you-need-to-be-extra-smart-to-be-successful-in-online-marketing/

Nov 06

Can You Still Make Money Online In 2017?

By bonusadm

One of the questions that comes up often is “Can you still make money online”? Haven’t all the good niches been taken? Aren’t there too many big websites to complete with? The answer is no. There is no better time to start your own online business than now. Why so I say this? There are some reasons why it is better to start an online business today than years ago.

1. Its Much Easier To Build Websites –

Today most people use wordpress to build their websites. They keep improving wordpress every year so its to the point where you can put up a website in less than a minute. The challenge is getting traffic to the site and getting it to convert into sales. Back in the day you had to hard code your sites with HTML to build your site and it took a long time.

2) Google Is Stricter –

​It is stricter in the sense that it is harder to “game” the system. It used to be easier to get high rankings in google but google caught on. It is still easy to rank in google but you will need good quality content in the search engines. If you follow what google wants it will be easier to rank.

3) There are more ways to promote your business –

If you are not ranking in google you can try facebook, twitter, or pinterest. Also youtube is another traffic source. There are so many online communities and ways to grow your business now it’s not a matter of HOW, it’s a matter of what suits you and your niche best.

​4. Affiliate Marketing and Training–

​If you have ever tried to make money online on your own you know how hard it is. Well there is help. ​Dean Hollands Big Commission Blueprint System; the program will ​ teach you step by step on how to build an online business. Now you are not going to make money over night but if you take what you learn and put it into action and be patient you can see some results. This is not a rich quick type of scheme. It takes work to have an online business.


Oct 26

Stop Wasting Time and Conquer Online Marketing Productivity

By bonusadm

Stop Wasting Time and Conquer Online Marketing Productivity

Originally published on Mingle Media Marketing.

The key to successful online marketing is productivity. From our experience with small businesses, the biggest challenge with online marketing productivity is consistency and picking the right tools to get the job done. What hosting platform should we use? Should we send our Google and Facebook ads straight to our website? Or a specific offer? I’ve heard a lot about Marketing Automation. What’s that all about and how do I set it up? Oh, and what’s the best and easiest to use tool for each?

These are the types of questions we get over and over again. Most business owners get so frustrated with their search for the best tools, that they just give up and don’t do anything.

Please don’t give up. We’re here to help you pick the best and easiest to use online marketing productivity tools. Keep reading to discover the best-in-class tools. Also, we use every single one of these tools for our business and for every one of our clients. So if you have any questions about them, please contact us! Our doors are always open.

Recommended for you:

 

Online Marketing Productivity Tools

So how can a small to medium-sized businesses manage their time and plan accordingly to get out all that content consistently? First of all, you’re going to need some energy because it’s not easy.

Next, you should make your life easier by using these tools to help you consistently get more traffic, more qualified leads, and more conversions. Oh, and of course to conquer online marketing productivity!

Website Performance Tools

Getting the most out of your website performance is the foundation of any online marketing efforts. There are a ton of choices in this category, but I narrowed it down to my two favorites.

Conversion Marketing Tools

Leadpages and Drip Marketing Automation Software are by far the two best conversion marketing tools we have ever come across.

Search Engine Optimization Tools

It’s important to make sure people can actually find the content you’re creating.

Visual Content Tools

As you probably know by now, visual content is critical.

Project Management Tools

Using a project management tool can drastically increase your efficiency by making sure everything gets done. A side benefit is that it creates greater visibility on who is supposed to do what — which increases accountability. Nobody wants to be that guy who’s always late on their assignments.

Other Important Tools

Every website should have Google Analytics installed so you can see what’s actually happening. Google wants you to use it so they make it as easy as possible and provide tons of training.

Last but not least, we highly recommend that you get a website analysis and a review of your online marketing. You can get a free Website Analysis from us within 48 hours. It will show you how to quickly boost lead generation and how to fix errors that are costing you sales.

 

If I missed any great tools, please let me know. I’m always searching for ways to increase my productivity too.

Now stop wasting time in the hallways and start conquering!!

To your continued success,

Source

https://artplusmarketing.com/stop-wasting-time-and-conquer-online-marketing-productivity-977be62b3e0d

Oct 25

It’s a Myth That You Can Make Money Online

By bonusadm

You can’t move far online before you are met with advice on how to make millions. There are all kinds of promises on how you can achieve online success, almost overnight. There are endless “secrets” and you can sign up for hundreds of courses all supposedly showing you how to use the Internet to make money.

Guess what? Most of what you read is nonsense. The majority of the people selling you their “secrets” aren’t rich and haven’t made much money online – if anything.

make money online

Yet, there are success stories. Darren Rowse has become a hugely successful blogger. Zoella, a British YouTuber, blogger and author, earns an estimated £50,000 a month online. Meanwhile, her brother Joe – another YouTuber, known as “Thatcher Joe”– has earned an estimated £1.3m from his online activity.

However, these examples – which many people aspire to – are the icing on a very big cake. According to a new study by Cornell University Assistant Professor, Brooke Erin Duffy, hardly anyone makes money online. In her forthcoming book, (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work, she reveals the results of her research showing that earning money from online activities like blogging and social media is only achievable by a tiny number.

Dr Duffy’s book focuses on female bloggers and social media “personalities”. In it, she says: “I learned that, often, these young women were motivated by the wider culture’s siren call to “get paid to do what you love.” But their experiences often fell short of the promise: only a few rise above the din to achieve major success. The rest are un(der)-paid, remunerated with deferred promises of “exposure” or “visibility”– even as they work long hours to satisfy brands and project authenticity to observant audiences.”

In other words, it’s all “smoke and mirrors”. People might appear to be doing well online, but they are keeping up the facade in order to pursue their dream, which continues to be constantly far away into the distance.

Recommended for You

The fact is, that most online activity doesn’t produce any direct income. It is estimated that of all the billions of pounds being made online, around 95% of that is shared by about ten companies. The huge majority of websites, blogs, social media accounts and so on are a COST to the business, not a source of profit.

Almost a decade ago, a study by ReadWrite revealed the answer. It showed that blogging, for example, didn’t really lead to much income for people. However, it was the consultancy that the bloggers could do which leads to the real income.

Go back to those YouTubers and bloggers that have made it. Look where their income comes from. Yes, they make money from online advertising. True they earn cash from selling products through affiliate links. But the vast majority of what they earn is “offline”. It is consultancy, media work, speaking, and so on. In other words, even the leading online income earners don’t generally make most of their money simply from what they do on the Internet.

That’s the trick to their success – and the reason why the dreamers fail. The top bloggers, YouTubers and social media personalities see what they do online merely as a vehicle for their business – just a channel to market. They don’t perceive what they do as the income generator itself.

The dreamers think differently. They aspire to be like their online heroes but fail to spot that they actually run businesses and use their blogging or social media activities to generate income in other ways.

We need to stop thinking of the Internet as a way of making money. Rather, we should think of the web as a way of generating interest in what we do in our business and then make money as a result of that. In other words, your website or blogging or YouTubing is just a lead generator.

Source

http://www.business2community.com/tech-gadgets/myth-can-make-money-online-01868710

buyer personas
Oct 22

How To Build Buyer Personas For Online Marketing

By bonusadm

How to Create Buyer Personas for Your Business

If you aren’t considering buyer personas in your landing pages, you could be missing a significant opportunity for customer engagement. A buyer persona is a fictional representation of the qualities of your ideal clients.

This definition includes basic information like demographics and job title, but it goes deeper than a simple customer profile by including wants, needs and business goals. Buyer personas paint a more complete portrait of ideal clients.

However, it’s easier to recognize the importance of buyer personas than it is to actually put them into practice.

Quality buyer personas can guide your content marketing efforts in the right direction. But too generic personas can result in lackluster content that doesn’t give website visitors a compelling reason to convert.

Here are some tips for maximizing the effectiveness of your buyer personas:

1. Account for the Changing Customer Journey

Many companies target multiple customer segments, which makes it more difficult to effectively engage with each group. To make things even more challenging, many business-to-business firms are discovering the sales journey is no longer linear, according to CMSWire.

Content marketing used to be primarily inward focused, centering on internal bench marking metrics. However, now content needs to take a more outward approach to be more aligned with the customer journey.

One of the first steps to defining authentic, accurate buyer personas is to carefully map a typical customer journey at your company. This may vary slightly for every segment you cater to, but it’s important to understand these distinctions to capture the right kind of leads.

This helps you pin down what kinds of information potential clients look for during each stage of the sales process.

2. Use Human Emotions

One of the biggest reasons buyer personas and content marketing in general can be weak is because they don’t include enough human emotion to be captivating.

Potential customers want to make a meaningful connection to your brand. If content is written with keywords in mind rather than the customer experience, it will most likely fail.

While B2B firms may think they are exempt from emotional brand storytelling, this form of content is more compelling than blog posts full of industry jargon. It really comes down to knowing what your ideal clients want.

3. Be flexible

The customer journey has evolved a great deal in a short amount of time, and it’s likely to continue to do so.

After establishing the criteria for your buyer personas, you need to regularly reassess the specifics to make sure they are still relevant and in line with your current target audience. This particularly true for new businesses, Shopify suggested.

4. Consider all the applicable information

A great deal of consideration and detail should go into buyer personas. Beyond job title, you need to determine the age, gender, location, education level, relationship status and personal interests of the persona.

One of the best ways to uncover this data is by surveying current clients. While this can help you identify similarities among your target audience, it also allows you to uncover their motivations for buying your product and concerns they may have had before making the decision.

This helps you expand on marketing successes in your future efforts.

If you are just starting your business, researching competitors’ customers is one way to create effective buyer personas of your own. Competing companies’ blogs and social media profiles can be a great source of information.

After thoroughly researching these various aspects of your target audience, you need to tie it all together to form one unified picture.

Are there any other characteristics that are important to define accurate buyer personas? 

Source

https://landerapp.com/blog/how-to-create-buyer-personas-for-your-business/


Finally, Strategies For Your Online Marketing Solution that Work

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Finally, Strategies For Your Online Markeing Solution that Work
Oct 20

How Storytelling Can Boost Your Online Marketing Strategy

By bonusadm

How to Use Storytelling in your Online Marketing Strategy

Let’s face it. in Online marketing, people like you and I have a huge challenge facing us. Our culture is drowning in advertising and marketing messages. And with each passing year it’s becoming more and more difficult to market our products.

Content marketing was touted as the answer to this big problem, but we are drowning in content too, especially in the B2B world. People ignore “content” as readily as they ignore most image advertising.

Story Telling The Test Of Time

One of the hazards of today’s online marketing landscape is that it’s so easy to get caught up in the latest and greatest technology while ignoring proven yet simple tools that have stood the test of time –  tools which have worked for thousands of years and continue to work today.

What we desperately need is a proven way to ratchet up the effectiveness of our content marketing. Enter storytelling. That’s right, storytelling!

Few marketing approaches work to engage, motivate and persuade like storytelling. The human brain responds to stories in such a way that our emotions are aroused. And remember that people make buying decisions, to one degree or another, emotionally.

When prospects have an with a product, they are more inclined to want to purchase it. This is one of the many reasons storytelling is such a powerful marketing tool. When a person is drawn into a story, they have a strong feeling of involvement with it.

Indeed storytelling can be a very effective tool to capture and keep our potential customers’ attention, engage them, interest them and help us market our products to them.

But done poorly, storytelling won’t live up to its marketing potential. Just like they won’t buy from you just because you start using social media or email marketing or video marketing, people won’t buy from you “just because” you tell them a story.

Doing It Right Story Telling

We have to do storytelling right. First of all, like we’ve talked about so often on this blog, remember that marketers like you and I need to have and use a well-stocked marketing “toolbox”. Storytelling is a tool. It’s potentially a very powerful marketing tool. But it needs to be done properly, and it needs to be used along with other tools.

Remember the rules of effective when you are crafting your compelling story. You’re telling a story, but the ultimate goal is to sell your product. Copywriting is selling through the written word, and it’s important to your online marketing success. This blog has several great articles that talk in-depth about solid copywriting, so we won’t go into detail about it here.

 Focus On “Them”, Not “You”

What Is and How to Use Storytelling in your Online Marketing Strategy?

But remember that one of the main principles of effective copywriting is to focus on the reader. The main focus of your marketing messages, including your stories, needs to be on your reader, not you, your product or your company.

Your readers don’t care about you, your product or your company. In storytelling as part of online marketing it’s no different. The story may be focused on a fictional character, but it still needs to revolve around the reader.

And you want the reader to be drawn into it. Write a story in which he can picture himself and see himself as the hero.

“No one cares about your product except you”

David Meerman Scott – The New Rules of Marketing & PR

A Classic Marketing Story

One of the single most effective examples of storytelling as an online marketing tool comes from a letter used by the Wall Street Journal from 1975-2003 to sell subscriptions. The letter opens with the story of “two young men”. It talks about how one man was much more successful in his career because he subscribed to and read the Journal. Here’s a snippet from this very successful letter:

Dear Reader:

On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both -– as young college graduates are — were filled with ambitious dreams for the future. Recently, these men returned to their college for their 25th reunion. They were still very much alike.

Both were happily married. Both had three children. And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there.

But there was a difference. One of the men was manager of a small department of that company. The other was its president.

The letter goes on to talk about how the Journal was the reason one man enjoyed so much more career success than the other. This is a prime example of effective storytelling used to sell a product.

Imagine for a moment that you are a recent college graduate wanting an advantage to help you land a great job and advance in your career. Or picture yourself as a middle-age executive who isn’t content with his level of career success.

Do you see how this story would persuade the reader in those circumstances? How it would captivate him and hold his attention? How it would give him hope that the product being sold could help him solve a frustrating problem? How it would fire up his emotions and make him crave a change in his current work situation?

Do you see how stories with this kind of emotional power could help your content marketing succeed? How they could help your content and your company stand out from the crowd and get noticed? How they could attract readers and potential customers to you?

Just how successful was this letter?  During the twenty-nine years it was in use, it brought in an estimated two billion dollars for the Wall Street Journal!

Selling Without “Selling”

What Is and How to Use Storytelling in your Online Marketing Strategy?

We naturally resist when someone approaches us to sell us something. It’s no different when we are reading a sales letter or other content marketing piece. We don’t like to be sold to. And that’s one of the beauties of the story from the Wall Street Journal letter. It “sells without selling”. It sets up a scenario where the reader “sells himself” on buying the product.

Your company’s brand is the perception your customers have about your product and service; it’s what they say about you. It includes their customer experience when shopping and buying from you. And you can tell stories that will have a direct, powerful and positive effect on your brand, like the story of “two young men” had an effect on the Wall Street Journal’s brand.

So please harness the power of storytelling in your marketing. And don’t be surprised when your sales results shoot through the roof!

Don’t Neglect This

Congratulations! You’ve included powerful, persuasive, emotion-generating stories in your content marketing efforts. Your and website are getting more traffic. Your email subscriber list is growing. You have more social media followers who anxiously wait for and enthusiastically read and respond to your content.

That’s great! But there’s something you can’t neglect. There’s a critical piece of the online marketing puzzle you must have. That’s right, you need landing pages.

Whether you are running a B2B campaign where you are trying to win signups for your latest webinar or downloads for your new white paper, or you are running a B2C e-commerce store, you won’t enjoy the highest conversion rates possible without landing pages as a part of your online marketing machine.

And since landing pages are so important to your success, why not go with the very best? Why not go with a landing page platform loaded with valuable features like

  • Advanced A/B testing –helps you refine your online marketing approach and make improvements so your results get better and better!
  • An intuitive, easy-to-use editor –quickly and easily design a beautiful landing page without having to learn a complex programming language!
  • A dashboard that makes it easy for you to compare performance before and after layout changes

Why not go with Lander, the easiest-to-use landing page platform in the Universe?

If you have any questions about Lander and how it can help you launch your conversion rates into the stratosphere, contact us today. We’re here to help you!

Happy Marketing!

Source

https://landerapp.com/blog/how-to-use-storytelling-in-your-online-marketing-strategy/


I​f you're not currently getting the results
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The fastest possible way to make a lot
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already proven to work..

The fastest possible way to make a lot
of money online is to simply do what is
already proven to work
If you're not currently getting the results
you'd like, listen very carefully...

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