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Apr 18

6 Email Template Design Tips

By bonusadm

6 Email Template Design Tips You Should Always Follow

More than 260 billion emails are sent around the world every single day.

So how do you make sure your messages stand out in a subscriber’s inbox? Well, great content, for one. But another extremely important factor: email design in your email marketing promotions. Eye-catching emails that effectively communicate your message will improve metrics like open rates, click through rates, and conversions.

Luckily, email templates are an easy and time-efficient way to create beautifully branded messages. Most Email Service Providers have some to choose from. In fact, AWeber has more than 700 templates in our platform.

Before you start dragging and dropping your content into a template, though, there are a few design tips you should know. Follow these six simple tricks to get the most out of every template.

Pick the Right Email Template Design

Do you want to welcome a new reader? Update them on a new product? Announce a huge sale? With hundreds of templates to choose from, you want to pick a design that best suits your goal.

(Want a more customized template that perfectly matches your website or brand? Click here to work one-on-one with an AWeber designer to create one.)

For instance, if you’re an AWeber customer who wants to send a welcome letter to new subscribers, you may choose the “tidal” template (shown below). Then just add in your own text, logo, and personalization.

If you want to get your subscribers excited about an upcoming sale, catch their attention right away. Then lead them right to your discount, coupon, or offer. Here’s a simple, but effective design you might pick:

Keep your design clean and focused

Choice is the enemy of conversion. If you give a person too many options, it makes it difficult for them to make a final decision, according to psychologist Barry Schwartz, who named this phenomenon “the paradox of choice.”

Keep this in mind as you choose or tweak an email template. The design should be a path that leads the reader toward your ultimate goal. Add in too many other routes, and your reader may never get where you want them to go.

To give you an idea, here is an example from Moo, a custom print and design company. It’s a clean and focused email design that effectively promotes products. As a reader, you know exactly what the email’s goal is — to make you want to buy something!

We love this design because it:

  • Follows a simple “Z” pattern layout, which means it easily moves your eyes in a zigzag that alternates text and images.
  • Consists of minimal elements and concise writing for a streamlined look.
  • Includes visual examples of each product to minimize the use of long chunks of text and to show off their array of products.
  • Creates defined sections for each product with the use of thin dividers.
  • Contains lots of white (or in this case, blue) space to draw your attention to the images.

Create an eye-catching header

While you want your email template to reflect your brand, you don’t need it to look exactly like your website. You want to draw your reader’s attention to the important elements within your email — not overwhelm them with something that looks like a site.

Forgo a heavy navigation bar at the top for something more user-friendly like the North Face did below. It still drives subscribers back to their site, but it limits the number of choices and keeps things clean.

If your email can serve its purpose without the navigation bar, then take it out like this Burberry email below.

The goal of this email is to advertise their trench coat line and the design visually showcases this very well and plays up their brand. With the multi-tan color palette, you instantly know that it’s Burberry. The well-structured grid layout makes for a seamless flow of design as well. If the header was filled with navigational tools, it would diminish the overall feel of the brand and the message they are trying to send.

Balance your text-to-image ratio

When choosing or changing a template, keep your text-to-image ratio in mind. Text-to-image ratio is how much text there is in comparison to images in your email.

There’s no such thing as the perfect “text-to-image ratio”, but most people stick with 60 percent text and 40 percent images.

Here’s why it’s important not to rely too heavily on images:

  1. “Image-only” emails risk going to the SPAM folder since email service providers like Gmail, Yahoo! and Hotmail tend to filter and block them.
  2. Images may be ‘turned off’ as default by viewers or by their email client.
  3. Images can take longer than text to load based on browser and internet connection. A subscriber may leave the email before they’ve seen all the content.

Utilize alt text for images

When you include images in your messages, they may or may not always display in the email clients they were sent to. That’s because many email services will disable images in messages that are sent to their users, unless the user actually verifies that they do indeed want to see the images.

Alternative text is helpful in these cases. When an image doesn’t load, a line of text will appear that describes what should be there.

Take a look at this email from Hotels.com where images were blocked, but the use of alt text was implemented.

And here’s what it should actually look like:

Now, you may be wondering, “Is including alt text worth my time?”

Absolutely. Forty-eight percent of mobile clients will block images by default, according to the email testing platform called Litmus. If you set up alt text, the description will appear where the images were supposed to go. If you don’t, your reader will only see blank boxes.

Alt text is also important for your subscribers with visual or certain cognitive disabilities. They may have a screen reader that will read the alt text to them so they get a full understanding of what’s included in your message.

If you are using AWeber’s Drag & Drop editor, click here to see how to set up alt text for your images.

Pro Tip: Not all images need alt text. If your image is purely for the aesthetics of the email, be sure to set an empty alt text value for the image.

Test your message

Mistakes can make you look unprofessional and sloppy. One bad experience may be enough to turn a subscriber away for good.

So test your emails! It only takes an extra minute or two, but the payoff is huge. We even recommend sending the test email to a couple people you trust and who aren’t afraid to give you an honest critique. They offer a fresh pair of eyes that may catch something you didn’t.

You should also send the test to accounts in different email services like Gmail, Yahoo! or Outlook. Here at AWeber, each of our marketing specialists has about three to five different test email accounts so they can review our messages and templates in multiple platforms before we hit the send button.

And always test on different devices — desktop, tablet, and mobile — if possible. Sometimes an email template you selected on desktop may have formatting issues on a cell phone. AWeber’s email templates are all mobile-responsive, but we can’t vouch for all other ESPs, so test just to make sure.

If you’re using AWeber: To easily check emails before you send, click on the “Preview & Test” button on the upper right-hand side of your screen. Enter your email address and hit “Send Test” to get a test email delivered to your inbox.

If you’re not using AWeber: Check out email testing tools like Email on Acid or Litmus to preview your design before you send.

Your template design cheat sheet

Feel free to download this recap below for the next time you use an email template.

And if you’re looking for an email template that perfectly fits your style and brand, contact an AWeber designer today.

Source

https://blog.aweber.com/email-template-design/6-design-tips-anyone-using-email-template-know.htm

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Nov 11

Do You Need to Be Extra Smart to Be Successful In Online Marketing?

By bonusadm

Here’s another cool lesson I learned from skimming through the web, reading authority blogs. When I first started to blog, I wasn’t educated in online marketing so I had to rely on many resources to get the information I needed. However, I consider myself a reasonably smart person and my track record has proven it over the years. I’ve attended university and specialized in other areas afterward. Next, people have come to me for consulting because they trust my opinion and I know what has to be done to become successful online

However, there are those who are getting involved in the industry without having any knowledge about the business. They’re NOT super smart and find themselves at a cross-roads because they think you have to be “super smart” to be successful online. I’m here to tell you this is NOT true and anyone can be successful by leveraging what they have available. The MOST important thing is you don’t have to be smart, but simply creative to implement a successful marketing strategy. Here’s something else…

As a blogger, if you can perform a “search”, then that’s all you really need to find the resources to help you learn the fundamentals. Again, you don’t have to be “SMART”, but “CREATIVE” to succeed in online marketing.

Let’s look at a few “CREATIVE” factors that play a role in online success. Some of these cool tips are provided by Neil Patel from QuickSprout.com

Tip 1 – Bug Experienced Bloggers

You might have NO experience but you know many others do, so why not get them to help? When I needed help with affiliate marketing, I started by doing a quick search online and created a list of the influential players in the niche. I went through contacting them, going over what I needed. I asked them for FREE knowledge and what it would take to keep this networking going so I could count on them the next time I needed help.

Many of them were willing to help me for FREE, but some asked for content and to mention their names when I published content. The point is, it doesn’t take a genius to think of this strategy because all you have to do is be a little creative in your approach. If you want to implement this strategy, then start by:

  1. Doing a “targeted” search
  2. Creating a list of bloggers
  3. Doing a quick outreach
  4. Implement the strategy

​Tip 2 – Enroll In A Course

If you can do a simple search for your niche, then you won’t have any problems locating courses to teach you what you need to know. Depending on your budget, you can even hire individual bloggers for independent coaching, which I see many people doing now.

However, you have to be specific about what you’re trying to learn. For example, you should hire a SEO blogger if you’re trying to learn optimization. You can also approach a SEO company, asking them to work on a project and paying them extra for them to teach you about the process. However, SEO companies are reluctant about showing you their strategy because this goes against their entire business model.

Tip 3 – Network with Experts

Once you start building momentum in the industry, you’ll open up more opportunities for yourself. You’ll be invited to more marketing events and will be able to network with other bloggers. At this point, you can be creative in the way you approach them and ask them to help out but this is what’s recommended by Neil Patel.

When first meeting an influential blogger at these events, it’s a good idea to buy them a beer or food, starting with some small chat. The main focus should be to build the initial communication and then you can keep increasing from there. It’s about getting your foot in the door so you can explore other opportunities going forward. Once you have your foot in the door, you can keep building your relationships with these bloggers and slowly start to pick at their brains for information.

Tip 4 – Keep Practicing

​No matter what type of niche you’re in or whether you’re an expert or beginner, it’s important to keep practicing. If you want to be the best in what you do, it’s important you learn the strategies and keep practicing going forward. This way, you’ll perfect the science behind what you’re trying to do and open up other opportunities for yourself. Here’s another cool tip by Neil Patel…

​Many people who are starting out will read about marketing strategies and NOT implement them into their own blogging. If you’re trying to learn something new, I suggest implementing the strategy and testing how well it works, making tweaks along the way. For example, I learn something new by networking and then create several blogs to implement the strategy. My main objective is to make sure it works and what type of results it produces. This will give me a better idea if I should consider using it going forward for myself and clients.


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Source

http://www.johnchow.com/do-you-need-to-be-extra-smart-to-be-successful-in-online-marketing/


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