online marketing training – Bonus Media Entrepreneur

Tag Archives for " online marketing training "

Storytelling little red riding hood
Nov 20

How Story Telling Can Boost Your Online Marketing Strategy

By bonusadm

Use Story Telling in your Online Marketing Strategy

Let's admit it. when it comes to Online marketing, people like you and I have a massive difficulty facing us. Our lifestyle is really drowning in marketing and advertising information. And with each passing year it's coming to be more and more challenging to market our products.: Use Story telling to Boost Your Online Marketing Strategy.


Content marketing was considered as the solution to this big challenge, but we are drowning in web content too, especially in the B2B world. People dismiss "content" as readily as they disregard the majority of image product promotion.

Story Telling Online Marketing Strategy The Test Of Time

child grandmother

One of the risks of today's online marketing panorama is that it's so quick and easy to get mesmerized in the latest and foremost innovation while overlooking established yet simple resources that have stood the test of time-- tools which have functioned for hundreds of years and keep on to work today.

What we seriously need is an established approach to ratchet up the overall performance of our content marketing. Enter into storytelling. That's correct, storytelling!

Few marketing strategies work to captivate, persuade and motivate like story telling. The human brain responds to stories in such a way that our sensibilities are stimulated. And remember that people make  buying decisions, to one degree or another, emotionally.

As soon as prospective customers have a connection with a product, they are
far more inclined to want to purchase it. This is one of the numerous rationales
storytelling is such a powerful online marketing tool. When a person is lured
into a story, they have a strong sensation of engagement using it.

Story telling can be a very effective tool to capture and keep our potential new
customers' focus, engage them, interest them and serve to help us promote
our products to them.

Likewise, done poorly, story telling won't live up to its marketing potential. Just
like they won't buy from you just due to the fact that you initiate using social
media, email marketing or video marketing, people won't buy from you "just because you share a story with them.

Doing It Right Story Telling Online Marketing Strategy

We have to do story telling correctly. First of all, like we've talked about so often on this blog, remember that marketers like you and I need to possess and use a well-stocked online marketing "toolbox". Story telling is a resource. It's essentially a very powerful marketing tool. It needs to be done properly, and it needs to be used along with other tools and resources.

When you are crafting your compelling story. Remember you're telling a story, but the ultimate objective is to sell your product. Copywriting is selling through the written word, and it's essential to your online marketing financial success. This blog  Bonus.Media has several great articles that talk in-depth about sound copywriting, so we won't go into detail about it right here.

Focus On “Them”, Not “You”

story telling keys

And you want the reader to be drawn into it. Write a story in which he can picture himself and see himself as the hero.

“No one cares about your product except you”

David Meerman Scott – The New Rules of Marketing & PR

A Classic Marketing Story

One of the single most effective examples of storytelling as an online marketing tool comes from a letter used by the Wall Street Journal from 1975-2003 to sell subscriptions. The letter opens with the story of “two young men”. It talks about how one man was much more successful in his career because he subscribed to and read the Journal. Here’s a snippet from this very successful letter:

Dear Reader:

On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both -– as young college graduates are — were filled with ambitious dreams for the future. Recently, these men returned to their college for their 25th reunion. They were still very much alike.

Both were happily married. Both had three children. And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there.

But there was a difference. One of the men was manager of a small department of that company. The other was its president.

The letter goes on to talk about how the Journal was the reason one man enjoyed so much more career success than the other. This is a prime example of effective storytelling used to sell a product.

Imagine for a moment that you are a recent college graduate wanting an advantage to help you land a great job and advance in your career. Or picture yourself as a middle-age executive who isn’t content with his level of career success.

Do you see how this story would persuade the reader in those circumstances? How it would captivate him and hold his attention? How it would give him hope that the product being sold could help him solve a frustrating problem? How it would fire up his emotions and make him crave a change in his current work situation?

Do you see how stories with this kind of emotional power could help your content marketing succeed? How they could help your content and your company stand out from the crowd and get noticed? How they could attract readers and potential customers to you?

Just how successful was this letter?  During the twenty-nine years it was in use, it brought in an estimated two billion dollars for the Wall Street Journal!

Selling Without “Selling”

What Is and How to Use Storytelling in your Online Marketing Strategy?

We naturally resist when someone approaches us to sell us something. It’s no different when we are reading a sales letter or other content marketing piece. We don’t like to be sold to. And that’s one of the beauties of the story from the Wall Street Journal letter. It “sells without selling”. It sets up a scenario where the reader “sells himself” on buying the product.

Your company’s brand is the perception your customers have about your product and service; it’s what they say about you. It includes their customer experience when shopping and buying from you. And you can tell stories that will have a direct, powerful and positive effect on your brand, like the story of “two young men” had an effect on the Wall Street Journal’s brand.

So please harness the power of storytelling in your marketing. And don’t be surprised when your sales results shoot through the roof!

Don’t Neglect This

Congratulations! You’ve included powerful, persuasive, emotion-generating stories in your content marketing efforts. Your and website are getting more traffic. Your email subscriber list is growing. You have more social media followers who anxiously wait for and enthusiastically read and respond to your content.

That’s great! But there’s something you can’t neglect. There’s a critical piece of the online marketing puzzle you must have. That’s right, you need landing pages.

Whether you are running a B2B campaign where you are trying to win signups for your latest webinar or downloads for your new white paper, or you are running a B2C e-commerce store, you won’t enjoy the highest conversion rates possible without landing pages as a part of your online marketing machine.

And since landing pages are so important to your success, why not go with the very best? Why not go with a landing page platform loaded with valuable features like

  • Advanced A/B testing –helps you refine your online marketing approach and make improvements so your results get better and better!
  • An intuitive, easy-to-use editor –quickly and easily design a beautiful landing page without having to learn a complex programming language!
  • A dashboard that makes it easy for you to compare performance before and after layout changes

Why not go with Lander, the easiest-to-use landing page platform in the Universe?

If you have any questions about Lander and how it can help you launch your conversion rates into the stratosphere, contact us today. We’re here to help you!

Happy Marketing!

Source

https://landerapp.com/blog/how-to-use-storytelling-in-your-online-marketing-strategy/


woman decesion

If you're not currently getting the results
you'd like, listen very carefully...

The fastest possible way to make a lot
of money online is to simply do what is
already proven to work..

The fastest possible way to make a lot
of money online is to simply do what is
already proven to work
If you're not currently getting the results
you'd like, listen very carefully...
Nov 02

6 Reasons Why Your Business Needs Online Marketing Strategy

By bonusadm

As we live through the digital age, most of the population in the world uses the internet through some device or the other. As more and more people are getting active on the internet, it becomes a highly potential marketplace where not only the products can be bought or sold, but can also be marketed to the various potential customers, who would be interested to buy the product. To market your product or service effectively it is essential, that you follow a proper strategy. When companies plan an online marketing strategy it often occurs in two stages. The first stage is during which a digital plan is created which maps out the various goals and strategies you need to achieve and implement. The second plan is when digital media is inserted into the marketing strategy. If you do not have a proper strategy given below are few of the various problems you might encounter.

1. Lack of Direction

Companies without an online or digital marketing strategy are unable to identify or highlight clearly their strategic goals. It is important for companies to know their strategic goals to gain new customers and maintain the existing ones. Without goals your company is totally directionless and all you marketing strategies will be put to waste.

2. You Will Be Unaware Of Your Online Market Share

If you do not have an online marketing strategy, it is highly likely that you will be unaware of the potential it has. To know your own standing and identify your online customers you have to follow an online marketing strategy. Knowing your online market share is a good indicator of how your marketing techniques are performing in the market.

3. Competitors gain market share

Digital market is the latest of all marketing techniques and it is a must for all businesses to opt for it. If you do not market your products or services online, it is highly likely that your competitors will gain an upper hand and also gain more market share and attracting new customers through online marketing.

4. Customers Will Be Less Familiar With You

As most people prefer to use the internet for information on new products and services, it is highly essential that you opt for an online marketing plan. Without it your company and your products or services will not be properly exposed to your potential customers and they would be less familiar with you. Depending on the Google analytics might show the huge number of website traffic, but to determine the true worth of your online marketing plan, you might need to check the number of customers to your website. Hiring a social media agency will help you a lot in getting those much needed customers by spreading word out.

5. Wastage Of Money And Time

Duplication of similar tasks for the same companies is an utter waste of time and even if you have sufficient resource, doing the same things aimlessly and without a strategy will yield no results. A lot of times larger companies hire more than one marketing agency to do the same task over and over again because they have not evaluated their goals or devised proper a strategy to achieve them. Duplication of data on the internet not only wastes money and time but also lowers the quality of information on the internet.

6. Optimizing Strategy

If your company has a website, you will have access to various analytics that show the performance of your marketing strategies. But if you’re working without a strategy it is many senior managers will not have the directions to review the various analytics. A strategy allows you to help get the basics right and then lets you go ahead in a planned manner so you can make use of the various analytical tools that the internet provides you with. Hence optimization is important.

It is shocking to see that so many companies are totally unaware of how an important online marketing strategy is important to increase the reach of their products and services. You can also hire financial marketing agencies to know more about the importance of marketing strategies and more about online marketing.

Source

http://www.tgdaily.com/business/6-reasons-why-your-business-needs-onlinemarketing-strategy


Oct 26

Stop Wasting Time and Conquer Online Marketing Productivity

By bonusadm

Stop Wasting Time and Conquer Online Marketing Productivity

Originally published on Mingle Media Marketing.

The key to successful online marketing is productivity. From our experience with small businesses, the biggest challenge with online marketing productivity is consistency and picking the right tools to get the job done. What hosting platform should we use? Should we send our Google and Facebook ads straight to our website? Or a specific offer? I’ve heard a lot about Marketing Automation. What’s that all about and how do I set it up? Oh, and what’s the best and easiest to use tool for each?

These are the types of questions we get over and over again. Most business owners get so frustrated with their search for the best tools, that they just give up and don’t do anything.

Please don’t give up. We’re here to help you pick the best and easiest to use online marketing productivity tools. Keep reading to discover the best-in-class tools. Also, we use every single one of these tools for our business and for every one of our clients. So if you have any questions about them, please contact us! Our doors are always open.

Recommended for you:

 

Online Marketing Productivity Tools

So how can a small to medium-sized businesses manage their time and plan accordingly to get out all that content consistently? First of all, you’re going to need some energy because it’s not easy.

Next, you should make your life easier by using these tools to help you consistently get more traffic, more qualified leads, and more conversions. Oh, and of course to conquer online marketing productivity!

Website Performance Tools

Getting the most out of your website performance is the foundation of any online marketing efforts. There are a ton of choices in this category, but I narrowed it down to my two favorites.

Conversion Marketing Tools

Leadpages and Drip Marketing Automation Software are by far the two best conversion marketing tools we have ever come across.

Search Engine Optimization Tools

It’s important to make sure people can actually find the content you’re creating.

Visual Content Tools

As you probably know by now, visual content is critical.

Project Management Tools

Using a project management tool can drastically increase your efficiency by making sure everything gets done. A side benefit is that it creates greater visibility on who is supposed to do what — which increases accountability. Nobody wants to be that guy who’s always late on their assignments.

Other Important Tools

Every website should have Google Analytics installed so you can see what’s actually happening. Google wants you to use it so they make it as easy as possible and provide tons of training.

Last but not least, we highly recommend that you get a website analysis and a review of your online marketing. You can get a free Website Analysis from us within 48 hours. It will show you how to quickly boost lead generation and how to fix errors that are costing you sales.

 

If I missed any great tools, please let me know. I’m always searching for ways to increase my productivity too.

Now stop wasting time in the hallways and start conquering!!

To your continued success,

Source

https://artplusmarketing.com/stop-wasting-time-and-conquer-online-marketing-productivity-977be62b3e0d

Oct 13

10 Free Tools to Help with Online Marketing

By bonusadm

10 Free Tools to Help with Online Marketing

By Eva Zielinski, Manta Marketing Pro – October 5, 2017

10 Free Tools to Help with Online Marketing

With these Free Tools Online Marketing You can Save

Save time and money while promoting your small business online.

Marketing your small business can get expensive, whether you’re investing money on advertising or spending your time trying to keep up with social media. Fortunately, there are tools available to help. Here are 10 free online resources you may be missing out on that can save you time and money.

  1. Social Media
    From Facebook to Instagram, social media platforms are free, popular, and can be used to directly engage with potential customers. No matter which platform you choose, social media is an excellent tool to market your products and services all while keeping tabs on what customers are saying about your business. Additional, well-known platforms include LinkedIn, Twitter, Pinterest, and YouTube.
  2. Hootsuite
    Hootsuite is a social media management tool that lets users schedule and post content to multiple social media profiles at the same time from one place. If you are pressed for time when it comes to managing your social media accounts, you can use Hootsuite to schedule content, track analytics, and reply to your followers. This tool is free for managing up to three social media platforms.
  3. Blogs
    A blog is an excellent way to share unique, high-quality content that also supports your social media initiatives. A blog can be a website or web page. Using platforms such as WordPress, Wix and Weebly are completely free!
  4. Yoast Plug-In
    While free website templates are an excellent way to start building an online presence, you still need to optimize the back-end of your site to make sure it’s search-engine friendly. Yoast offers a free plug-in for WordPress sites for technical optimization.
  5. Grammarly
    Since written content is an essential component for online marketing, it’s always best to make sure your content is free of spelling and grammar errors. Grammarly is a free grammar and spelling checker available for download to help enhance your writing. It is available for the Google Chrome search engine.
  6. MailChimp
    MailChimp is one of the world’s largest marketing automation and email marketing platforms. This free software gives you the ability to design and save templates of all your marketing emails and newsletters and send them to potential customers.
  7. Google Analytics
    When investing in advertising or marketing efforts to grow your business, it always helpful to know what is working when it comes to your return on investment (ROI). Google Analytics allows you to measure advertising ROI and track your video and social networking sites.
  8. Google Keyword Planner
    Google AdWords campaigns are designed for bidding on keywords so that your business can appear at or near the top of search results pages and help increase website traffic. While Google AdWords campaigns certainly aren’t free, Google offers a Keyword Planner at no cost. This tool can assist you in brainstorming keywords to boost your campaign’s performance.
  9. Pexels
    Pexels is an online photo library where you can choose from thousands of stock images for use in your content marketing and social media posts. Pexels’ photos are licensed for re-use so you won’t have to worry about copyright violations.
  10. Asana
    With all the above applications and software available to you, online marketing can still seem overwhelming. To tie it all together, Asana is a free application that can help you run your business and keep track of projects by managing to-do’s, collaborating with employees, and staying on top of progress.

What do customers find when they search for your business? Get a freefrom Manta tosee ALL of your business’ online listings.

Google AdWords

Advertising on Google is a great way to reach customers at the moment they’re looking for a business like yours. Here’s what you need to know to get started.

Get Expert Advice

Customer Reviews

With the right strategy, small businesses can use online reviews as a powerful marketing tool to boost search rankings and beat out the competition.

Download Ebook

Turn Followers into Customers

19 ways to promote your small business on platforms like Facebook, Twitter and LinkedIn and turn your social media followers into paying customers.

Learn More

Source

https://www.manta.com/resources/small-business-advice/10-free-tools-help-online-marketing/


Discover Top Online Marketing Training Courses: The Untapped Gold Mine Of Online Marketing Training Courses That Virtually No One Knows About

The Untapped Gold Mine Of Online Marketing Training Courses
That Virtually No One Knows About
Select Content Template

Important
This site makes use of cookies which may contain tracking information about visitors. By continuing to browse this site you agree to our use of cookies.