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Jul 23

Can you Trick People Into Improving Their Lives?

By bonusadm

 

Whether personal or professional, change is hard. And the cumulative data is not on our side. Take something obviously detrimental, like smoking. A mere 4% to 7% of people successfully quit without the aid of medication or outside help.

Even experiencing a traumatic event like the death of a loved one or being diagnosed with cancer only leads to a 20% success rate. Not to be a killjoy, but as the Washington Post found, roughly 25% of New Year resolutions fall apart within the first two weeks. And even when it comes to our work where moneys on the line 70% of [management-led] transformation efforts fail. So why is change such a struggle?

Dan Ariely, best-selling author of Predictably Irrational and professor of psychology and behavioral economics at Duke University, explains it like this: Usually when people approach solving problems, they think, Lets just give people some information and then theyll make the right decision, he said. As natural as this educational approach feels, it doesnt work. For example, posting caloric facts on the side of a Snickers bar does little to deter us when its 10 pm and the craving hits. Equally fruitless are traditional applications of so-called willpower.

Change, in Arielys words, comes not from the inside, but the outside. If you want people to lose weight, give them a smaller plate. You have to change the environment. Today, our dominant environment is digital, which is why Arielys foundation The Center for Advanced Hindsight teamed up with Chris Ferguson, CEO of the Ontario-based design firm Bridgeable, and convened a three-day workshop last October with thirty different financial institutions from all parts of North America.

Their goal was to explore how technology could play a role in transforming borrowers into savers (i.e., positive social and personal change). However, dont let the financial scope fool you. People are people and changing your own habits as well as designing apps and workflows for the good demand understanding how humans make decisions. So before digging into Ariely and Fergusons answer the one theyre banking on lets take a look at six psychological triggers that give us a fighting chance in the war on change.

Human decision making: 6 triggers for change

In his modern-day classic Influence, Robert B. Cialdini describes two models of human decision making. The first he calls controlled responding, a thorough analysis of all of the information. The second is known as “judgmental heuristics,” essentially “mental shortcuts,” also known as cognitive biases or “triggers” that allow for “simplified thinking.” As much as we like to envision ourselves as controlled responders, human beings are far more prone to the second mode. In fact, prone is probably too light a word.

The reality is, mental shortcuts run our lives: From the routes we drive, to the foods we eat, right down to the jobs and mates we choose. Cialdini wasnt the first to notice this. Moneyball author Michael Lewis recent book, The Undoing Project, chronicles the multi-decade shift in both economics and psychology away from the thesis that humans are essentially rational creatures in cognitive control of their decisions.

In its place, a new understanding of decision making has emerged, one in which heuristics, hardwired mechanisms, and triggers stand out. For Ariely and Ferguson, six of these triggers bear special attention. Default bias In 2003, Eric J. Johnson and Daniel G. Goldstein discovered that the organ donation rate in two European countries Hungary and Denmark differed wildly. The first boasted 99.997% and the second, 4.25%. What explained this night and day difference? Turns out, a box. Or rather, the language surrounding one box in particular.

In Hungary, organ donation was the DMVs default option; its citizens had to opt out if they didn’t want to participate. In Denmark, it was the opposite. In other words, the easiest option is the automatic option and therefore whatever is framed as default usually wins. Friction costs People are easily deterred from taking action. We prefer the path of least resistance. And, of course, inertia doing nothing is always the easiest thing to do. Friction costs refer to any obstacles or perceived speed bumps that complicate an action. Reducing friction costs has become a cornerstone of ecommerce giants like Amazon who’ve built empires around saving your payment and shipping information so that purchasing is as easy as one click. But this also holds true interpersonally.

One of the driving reasons people stay in unfulfilling relationships is that the cost of extricating themselves appears to outweigh the cost of one-off disturbances, despite the fact those one-off disturbances add up over time. Anchoring At the risk of stating the obvious, first impressions matter and not just in our personal lives. When making decisions, people automatically elevate whatever information they encounter first, and anchoring means that this first impression isn’t just more powerful than subsequent evidence, it also becomes the organizing principle (or, frame) thereafter.

For instance, if the first test in a job interview reveals an applicants strengths, then evaluators unthinkingly rate the applicant’s subsequent tests higher, even when they have little or nothing to do with the first. Humans latch onto first impressions, and letting go of them is harder than you think. Pre-commitment Consistency acting in accordance with our previous decisions and actions is a potent mental force. This is due partly to the fact that change is difficult (see Friction Costs).

But it also stems from our desire to protect our egos as well as to simplify decision making. In the 1960s, when two psychologists asked California homeowners to erect a public-service billboard on their front lawns reading, Drive Carefully, they were met with an average rejection rate of 83%. One subset, however, turned the tables on that average and complied to the request at 76%. Why? Because un-benounced to the two psychologists, one week earlier a separate organization had asked residents to place an unobtrusive Be a Safe Driver sign in their window. Securing small, voluntary commitments is a cornerstone of any large and lasting change.

Present bias Humans are myopic creatures. We live in the moment. Its not that we dont worry about the future or dwell on the past; fear and loss are the two most powerful human emotions. Its more that were terrible at projecting our current reality into whats going to happen next, especially when that next is five, ten, or even twenty years in the future. Hyperbolic discounting turning a future positive into a present negative is one way of dragging those inevitabilities into the here and now.

Social proof No man is an island, wrote John Donne. He was right. When it comes to making decisions especially decisions surrounded by high levels of mystery or insecurity we look to see what other people are doing. The principle of social proof is why Yale University discovered that if you want people to reduce the amount of bottled water they consume, presenting facts about negative environmental impacts works best only when preceded by social proof that others have already started to behave pro-environmentally. Each the above triggers, often called cognitive biases, work their way from outside in. They’re extensions of Arielys basic contention that our best shot at change comes from our environment. But can an app truly change human behavior?

Rigging the mind with an app

Naturally, the answer is yes. As proof we need look no further than the plethora of examples Nir Eyal presented in Hooked: How to Build Habit-Forming Products. From social media platforms to free games like Candy Crush and Farmville, apps have the power to shape (and even reshape) our lives. In Eyals words: To build a habit-forming product, makers need to understand which user emotions may be tied to internal triggers and know how to leverage external triggers to drive the user to action.

The real question is: Can an app change human behavior for the good? After all, its one thing to hook someone with an app that delivers endorphins the way gambling or junk food does (neither of which Eyal argues for). Its another thing altogether to hook someone with an app aimed at changes we wat but struggle desperately to implement. To answer that question, heres a sneak peek at Ariely and Fergusons current prototype and how theyre using the principles mentioned above. Just remember: Each of these triggers are hardwired into the human mind. That means your own changes personal, professional, and technological should lean on them too.

 

Making good change easier Its true: as humans, were terrible at change. But that doesn’t mean the fight is in vain. Instead, the implications of behavioral economics alongside the broader sciences of human decision making weve touched on should push us in two directions. First, on the personal front, change works from the outside in. If you want to lose weight, buy a smaller plate. We set ourselves up for success or failure not because of internal factors like willpower, motivation, and drive, but because of external factors.

Lasting change isn’t as much about moral fortitude as it is about arranging our environment the world we interact with to either trigger or inhibit our behaviors. Second, on the professional front, products and services, apps and tools must all likewise adhere to the very same lessons. This applies to design and UX as much as it applies to marketing and management. Whatever change you’re trying to create whatever product youre trying to hook your audience begin with how humans actually make decisions:

1. Default Bias: How can you make the opt-in process automatic? What can you pre-populate during on-boarding or roll out

2. Friction Costs: What can you remove? In the words of Nir Eyal, innovation is nothing more than understanding a series of tasks from intention to outcome and then removing steps.

3. Anchoring: What do users, whether customers or employees, see first? How can you leverage that first impression at a meeting, in an email, or within an app to frame the rest of the process.

4. Pre-Commitment: Are you building on small, voluntary commitments? Small yeses early on lead directly to big yeses later, especially as change gets tougher

5. Present Bias: How can you drag future results into present reality? What hell will your change save people from? What heaven will it deliver them unto?

6. Social Proof: Who do your users look to for making their decisions? How can you encourage those influencers, or even just fellow humans, to share their own commitment and actions? Unlocking human change is hard, but its not mysterious. Just be sure you’re using all that power for the good.

 
 Aaron Orendorff is the founder of iconiContent and a regular contributor at Entrepreneur, Lifehacker, Fast Company, Business Insider and more. Connect with him about content marketing (and bunnies) on Facebook or Twitter.

 

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Jun 12

Ultimate Affiliate Marketing Success Tips

By bonusadm

Essential Affiliate Marketing Success trends

​Affiliate Marketing Success has always been the backbone of the underlying business on the Internet– of course, it has been around before, but it is the easiness of networking via the web that rendered it as ubiquitous as it is these days.d as any booming industry, it isn’t static – every year brings new challenges, trends, and affiliate marketing success rate opportunities, which means that if you want to stay on top, you should know which way the market is going. So what can we expect in 2018?

affiliate marketing success

​Growth of Video and Augmented Reality Content

Success in Affiliate Marketing has always been the backbone of undertaking business on the Internet– of course, it has been around before, but it is the easiness of networking via the web that rendered it as ubiquitous as it is these days.d as any booming industry, it isn’t static – every year brings new challenges, trends, and opportunities, which means that if you want to stay on top, you should know which way the market is going. So what can we expect in 2018?

1. Growth of Video and Augmented Reality Content

Humans are physically and psychologically wired to be more responsive to visual content, and the direction in which the Internet had been developing ever since most users acquired sufficient bandwidth proves this point right. Video has already achieved complete dominance over all other types of content: no less than 85% of marketers use it in this or that form, and one-third of all online activity consists of watching the video. Videos are everywhere: on social media, on corporate websites, in product demos.

For affiliate marketing, it means that if you are not using videos to engage visitors, you are losing a massive opportunity. Practice shows that it is much easier to entice a visitor to watch a video than to consume any other type of content. In addition to that, take a closer look at AR (augmented reality). It was a big thing back in 2016 but stood somewhat low in 2017, but now we are going to see its comeback after technology gets perfected and used to its full potential.  It will be more accessible to marketers and serve as an excellent way of reaching out to potential clients.

2. Growth of EPC-Based Payment Model

EPC (earnings per click) is an affiliate payment model built around the rate of commission you get for the achieved click-throughs or the necessary activity performed on your affiliate links. It is already a widely used payment model across affiliate networks, and 2018 is likely to see it grow. There are many reasons for that, primarily that it provides a deep insight into what is happening both for affiliates and advertisers, making it easy to see what is being done wrong and what has to be changed. Therefore, it may be wise to start working with well-established EPC affiliate programs early in the year.

3. Many Affiliate Marketing Networks Will Disappear Or Change

No affiliate marketing isn’t dead despite all the efforts of Google and Facebook and isn’t going to disappear anytime soon. However, there are just too many affiliate networks out there today, especially since the mass emergence of Chinese networks. More supply means greater competition, and while it means better conditions for both marketers and affiliates for a while, it may indicate that the network you’ve decided to hook up is going out of business. So, you have to find a replacement quickly or risk disrupting your business. 2018 will likely see the spread of affiliate marketing to developing countries, which will mean an even more significant competition, so look out.

4. Ecommerce Is Big and Will Get Bigger

With every passing year, people from more and more countries are getting more comfortable with using their credit cards online as well as mastering new and more advanced payment methods. It means more business in ecommerce, which in turn means more and more diverse advertising, which means the higher participation of affiliate marketing in this niche.

5. Growth of Voice Search

Voice assistance like Amazon Alexa and Google Home steadily grew in their use throughout 2017 and are increasingly often integrated with third-party products. In long-term, it can mean a general move towards voice search and, therefore, affiliate marketers have to predict this and adapt to more natural-sounding speech patterns and long tail keywords.

In general, affiliate marketing is likely to continue to grow, with more merchants and website owners creating new affiliate programs on popular networks and advertisers trying to diversify their affiliate traffic sources, and you would do better to jump the bandwagon.

Source

https://www.business2community.com/affiliate-marketing/5-key-trends-success-affiliate-marketing-2018-02024702


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Jan 08

Influencer Marketing vs. Affiliate Marketing: Which Is Better?

By bonusadm

For the latest authoritative social media and influencer marketing news, trends, and statistics subscribe to our industry digest newsletter!

Influencer Marketing Vs. Affiliate Marketing: The Advantages & Disadvantages Of Each Strategy

Referrals are some of the most powerful forms of promotion a business can receive. In today’s digital space, two proven ways to create these types of recommendations for brands are through influencer marketing vs. affiliate marketing.

Here, we’ll break down how influencer marketing vs. affiliate marketing programs work and compare their efficacy.

 

Influencer Marketing Vs. Affiliate Marketing: Definitions

Affiliate marketing is a promotional program geared toward driving traffic and acquisitions for businesses. Affiliate programs supply digital users (known as “affiliates”) with unique URL IDs (known as “affiliate links”) that reward affiliates when they bring in new customers or sales.

Many businesses offer affiliates a percentage of the revenue their links generate. Anyone can apply to be an affiliate, but individuals with large and engaged online followings generally benefit most from the programs.

Influencer marketing is when a social media personality, like a YouTuber, Instagrammer, or blogger, creates content for a brand. The content is usually designed to promote a message, product, or service in an organic, authentic way.

Influencers will sometimes include affiliate links within their content but, as a fully-integrated, customizable advertising campaign, influencer marketing offers a wide array of messaging and branding possibilities that affiliate marketing does not inherently provide.

Below, we’ll take a look at the advantages and disadvantages of both influencer and affiliate marketing to find out which one makes the most sense for businesses.

Influencer Marketing Advantages

Control

Influencer marketing is a strategic approach that allows brands to select influencers, build relationships, and shape how they’re being promoted and portrayed to consumers. With proper planning, a well-executed influencer marketing campaign can lend this kind of control and customization to a business’s direct-response and branding marketing efforts.

Results

Influencer marketing is driving results for many types of brands by connecting them with users across the most popular social media channels and platforms. Earned media value for influencer marketing increased by 1.5x in 2016 from the previous year with certain advertiser categories averaging over $14 for every $1 spent. Over 60% of millennials buy influencer-endorsed products (vs. celebs) and over 75% of younger demographics aspire to be YouTubers or vloggers for their careers. These are just some of the reasons that marketers have been increasing their influencer marketing budgets, dolling out a staggering $1 billion per year on Instagram alone.

Influencer Marketing Disadvantages

More steps

Influencer marketing’s effectiveness is owed to its targeted approach. Because of this, the process of executing a successful influencer marketing campaign requires proper strategy, planning, and execution.

Brands looking to make an impact in today’s social landscape must be prepared to find and vet influencers, collaborate on content and messaging, as well as manage schedules and launches. However, by partnering with a well-established influencer marketing agency, brands can transfer these steps to experts in the industry.

Investment

While affiliate marketing costs can be minimal, so can the return on investment (ROI). On the other hand, executing a successful influencer marketing campaign often drives bigger results but also requires a larger investment of both time and money.

With the right strategy and team, brands can create influencer campaigns that meet and exceed desired key performance indicators (KPI). However, brands must be willing to invest time and money in order to capitalize on the enormous ROI opportunities influencer marketing presents.

Affiliate Marketing Advantages

Small investment

Businesses adopting an affiliate marketing approach don’t have to invest a lot of time or money. Creating a program with unique URL ID(s) to track traffic and reward affiliates is a relatively straightforward process.

Results

Business Insider analyzed a study showing that affiliate marketing was one of the four biggest drivers of online sales. Another study cited by Cision claimed that up to 40% of Amazon’s revenue — arguably, the largest affiliate marketing company in the world — came from affiliates. Moreover, digital publishers are seeing up to 15% of their revenue from affiliate marketing.

It should be noted, however, that setting up a basic affiliate program does not guarantee results. Many businesses use some form of influencer marketing as a means of driving affiliate traffic.

Affiliate Marketing Disadvantages

Unfocused

Affiliate marketing isn’t designed as a cohesive message or campaign, so affiliate links often lack direction or compelling calls to action (CTAs). As a result, there is no assurance that an affiliate program will properly target or reach relevant consumers. Additionally, affiliate links can sometimes be buried in captions, descriptions, or at the bottom of posts, which readers or viewers may not see.

Lack of control

Virtually anyone can apply to become an affiliate, and typically there’s not an in-depth screening process used to vet affiliate applicants. Due to this, brands may have little or no control over who is promoting their goods or aligning themselves with their brand. This in-cohesive approach can also result in a complete absence of messaging or, in some cases, the wrong kind of messaging by affiliates.

How Affiliate Marketing and Influencer Marketing Compare

  • 1. Both affiliate marketing and influencer marketing are forms of referral promotion that brands can use to drive traffic and sales. While influencer marketing can be used effectively for both direct-response and branding initiatives, affiliate marketing is direct-response only.
  • 2. Many social media influencers are affiliates, but not all affiliates are necessarily influencers.
  • 3. Affiliate marketing by itself doesn’t give brands control over content or messaging, while influencer marketing is strategized, customized, and targeted.
  • 4. Both affiliate and influencer marketing drive results. However, returns are dependent on how the campaigns are crafted and implemented.

Should Businesses Invest in Affiliate Marketing or Influencer Marketing?

Affiliate and influencer marketing are both beneficial tools by themselves, but they’re even more powerful when used together. If affiliate marketing alone isn’t generating the revenue a brand is looking to attain, consider working with a qualified influencer marketing agency to help create a synergistic affiliate and influencer marketing campaign that can drive positive results.

Source

http://mediakix.com/2017/12/influencer-marketing-vs-affiliate-marketing-differences/

 


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Nov 11

Do You Need to Be Extra Smart to Be Successful In Online Marketing?

By bonusadm

Here’s another cool lesson I learned from skimming through the web, reading authority blogs. When I first started to blog, I wasn’t educated in online marketing so I had to rely on many resources to get the information I needed. However, I consider myself a reasonably smart person and my track record has proven it over the years. I’ve attended university and specialized in other areas afterward. Next, people have come to me for consulting because they trust my opinion and I know what has to be done to become successful online

However, there are those who are getting involved in the industry without having any knowledge about the business. They’re NOT super smart and find themselves at a cross-roads because they think you have to be “super smart” to be successful online. I’m here to tell you this is NOT true and anyone can be successful by leveraging what they have available. The MOST important thing is you don’t have to be smart, but simply creative to implement a successful marketing strategy. Here’s something else…

As a blogger, if you can perform a “search”, then that’s all you really need to find the resources to help you learn the fundamentals. Again, you don’t have to be “SMART”, but “CREATIVE” to succeed in online marketing.

Let’s look at a few “CREATIVE” factors that play a role in online success. Some of these cool tips are provided by Neil Patel from QuickSprout.com

Tip 1 – Bug Experienced Bloggers

You might have NO experience but you know many others do, so why not get them to help? When I needed help with affiliate marketing, I started by doing a quick search online and created a list of the influential players in the niche. I went through contacting them, going over what I needed. I asked them for FREE knowledge and what it would take to keep this networking going so I could count on them the next time I needed help.

Many of them were willing to help me for FREE, but some asked for content and to mention their names when I published content. The point is, it doesn’t take a genius to think of this strategy because all you have to do is be a little creative in your approach. If you want to implement this strategy, then start by:

  1. Doing a “targeted” search
  2. Creating a list of bloggers
  3. Doing a quick outreach
  4. Implement the strategy

​Tip 2 – Enroll In A Course

If you can do a simple search for your niche, then you won’t have any problems locating courses to teach you what you need to know. Depending on your budget, you can even hire individual bloggers for independent coaching, which I see many people doing now.

However, you have to be specific about what you’re trying to learn. For example, you should hire a SEO blogger if you’re trying to learn optimization. You can also approach a SEO company, asking them to work on a project and paying them extra for them to teach you about the process. However, SEO companies are reluctant about showing you their strategy because this goes against their entire business model.

Tip 3 – Network with Experts

Once you start building momentum in the industry, you’ll open up more opportunities for yourself. You’ll be invited to more marketing events and will be able to network with other bloggers. At this point, you can be creative in the way you approach them and ask them to help out but this is what’s recommended by Neil Patel.

When first meeting an influential blogger at these events, it’s a good idea to buy them a beer or food, starting with some small chat. The main focus should be to build the initial communication and then you can keep increasing from there. It’s about getting your foot in the door so you can explore other opportunities going forward. Once you have your foot in the door, you can keep building your relationships with these bloggers and slowly start to pick at their brains for information.

Tip 4 – Keep Practicing

​No matter what type of niche you’re in or whether you’re an expert or beginner, it’s important to keep practicing. If you want to be the best in what you do, it’s important you learn the strategies and keep practicing going forward. This way, you’ll perfect the science behind what you’re trying to do and open up other opportunities for yourself. Here’s another cool tip by Neil Patel…

​Many people who are starting out will read about marketing strategies and NOT implement them into their own blogging. If you’re trying to learn something new, I suggest implementing the strategy and testing how well it works, making tweaks along the way. For example, I learn something new by networking and then create several blogs to implement the strategy. My main objective is to make sure it works and what type of results it produces. This will give me a better idea if I should consider using it going forward for myself and clients.


How To Make 6-Figure Monthly Online Income!

Source

http://www.johnchow.com/do-you-need-to-be-extra-smart-to-be-successful-in-online-marketing/

Nov 06

Can You Still Make Money Online In 2017?

By bonusadm

One of the questions that comes up often is “Can you still make money online”? Haven’t all the good niches been taken? Aren’t there too many big websites to complete with? The answer is no. There is no better time to start your own online business than now. Why so I say this? There are some reasons why it is better to start an online business today than years ago.

1. Its Much Easier To Build Websites –

Today most people use wordpress to build their websites. They keep improving wordpress every year so its to the point where you can put up a website in less than a minute. The challenge is getting traffic to the site and getting it to convert into sales. Back in the day you had to hard code your sites with HTML to build your site and it took a long time.

2) Google Is Stricter –

​It is stricter in the sense that it is harder to “game” the system. It used to be easier to get high rankings in google but google caught on. It is still easy to rank in google but you will need good quality content in the search engines. If you follow what google wants it will be easier to rank.

3) There are more ways to promote your business –

If you are not ranking in google you can try facebook, twitter, or pinterest. Also youtube is another traffic source. There are so many online communities and ways to grow your business now it’s not a matter of HOW, it’s a matter of what suits you and your niche best.

​4. Affiliate Marketing and Training–

​If you have ever tried to make money online on your own you know how hard it is. Well there is help. ​Dean Hollands Big Commission Blueprint System; the program will ​ teach you step by step on how to build an online business. Now you are not going to make money over night but if you take what you learn and put it into action and be patient you can see some results. This is not a rich quick type of scheme. It takes work to have an online business.


Nov 03

Stop Blogging and Start a Business to Make Money Online

By bonusadm

Choose a job you love, and you will never have to work a day in your life.”

This quote credited to the Chinese philosopher, Confucius expressed a very important principle. When we align our passions with money-making potential amazing things can happen.

But you can’t really make money doing something you love; can you? Isn’t work supposed to be work. It doesn’t have to be when you learn how to make money online doing what you love.

You love blogging. Let’s explore how to make it a business.

  • Tips To Make Money Online

Tips To Make Money Online

Make Money from Home - Make Money Online Blogging

Step 1) Blog Your Passion

Never go into blogging simply based on what you think is popular. You’ll burn out fast and have trouble finding topics. It will very quickly become work.

While you should research and talk about what your target audience wants to know, it should always come from a place of joy and love for the topic.

Step 2) Find Your Differentiator

Look for a niche that you love that is also un-derserved. Narrow your target to avoid competing will all of the other sites that, for example, provide generic health advice.

Narrow your focus to connect with a specific audience.

Step 3) Put an SEO Strategy in Place

You can hire a professional to get faster results. But you can start doing some of it on your own. Choose a blogging platform. Make sure it’s fast and mobile friendly. This will strongly impact your SEO.

  • Start learning SEO writing best practices and how to do keyword research.
  • Find out what a meta title and meta description are. And learn how to write them.
  • Begin honing your skills on social media posts that earn clicks.

An SEO professional like LocalWeb Local Seo is a worthy investment once you’re ready to hire one. They can do so much more to increase your visibility in search engines.

Step 4) Build Your Following

Utilize social media to begin developing your following.

Contact micro-influencers who will love your blog and ask them to share your content
with their followers. A micro-influencer is someone who has 1000+ followers but is
not famous.

They’re normally happy to help you get in front of more people if you have something
valuable to offer — great content. Start building up your brand and sharing on social
media sites.

Step 5) Use Ad Space Wisely

Bombarding your page with ads to earn more clicks is a way to lose fans fast. It can also hurt your search engine ranking.

Instead, research the best affiliate marketing programs. Select a few that work well in your niche and then add them.

Make sure the ads don’t affect your load speed as this could really hurt your reputation.

Affiliate programs are a great way to make money online with your blog.

Make Money Online With Blogging

Blogging is a great way to make money online. But it does take some strategy. You now have an action plan to turn your blog into a business.

What tips would you add to help bloggers turn it into a business? Comment below.

Want To Earn Money Online?

Join lot’s of other subscribers: Making money is a hobby that will complement any other
hobbies you have. Stop wishing – Start doing. The goal is living life on your terms.

 Source

https://www.emoneyindeed.com/stop-blogging-start-business-make-money-online/


Nov 02

6 Reasons Why Your Business Needs Online Marketing Strategy

By bonusadm

As we live through the digital age, most of the population in the world uses the internet through some device or the other. As more and more people are getting active on the internet, it becomes a highly potential marketplace where not only the products can be bought or sold, but can also be marketed to the various potential customers, who would be interested to buy the product. To market your product or service effectively it is essential, that you follow a proper strategy. When companies plan an online marketing strategy it often occurs in two stages. The first stage is during which a digital plan is created which maps out the various goals and strategies you need to achieve and implement. The second plan is when digital media is inserted into the marketing strategy. If you do not have a proper strategy given below are few of the various problems you might encounter.

1. Lack of Direction

Companies without an online or digital marketing strategy are unable to identify or highlight clearly their strategic goals. It is important for companies to know their strategic goals to gain new customers and maintain the existing ones. Without goals your company is totally directionless and all you marketing strategies will be put to waste.

2. You Will Be Unaware Of Your Online Market Share

If you do not have an online marketing strategy, it is highly likely that you will be unaware of the potential it has. To know your own standing and identify your online customers you have to follow an online marketing strategy. Knowing your online market share is a good indicator of how your marketing techniques are performing in the market.

3. Competitors gain market share

Digital market is the latest of all marketing techniques and it is a must for all businesses to opt for it. If you do not market your products or services online, it is highly likely that your competitors will gain an upper hand and also gain more market share and attracting new customers through online marketing.

4. Customers Will Be Less Familiar With You

As most people prefer to use the internet for information on new products and services, it is highly essential that you opt for an online marketing plan. Without it your company and your products or services will not be properly exposed to your potential customers and they would be less familiar with you. Depending on the Google analytics might show the huge number of website traffic, but to determine the true worth of your online marketing plan, you might need to check the number of customers to your website. Hiring a social media agency will help you a lot in getting those much needed customers by spreading word out.

5. Wastage Of Money And Time

Duplication of similar tasks for the same companies is an utter waste of time and even if you have sufficient resource, doing the same things aimlessly and without a strategy will yield no results. A lot of times larger companies hire more than one marketing agency to do the same task over and over again because they have not evaluated their goals or devised proper a strategy to achieve them. Duplication of data on the internet not only wastes money and time but also lowers the quality of information on the internet.

6. Optimizing Strategy

If your company has a website, you will have access to various analytics that show the performance of your marketing strategies. But if you’re working without a strategy it is many senior managers will not have the directions to review the various analytics. A strategy allows you to help get the basics right and then lets you go ahead in a planned manner so you can make use of the various analytical tools that the internet provides you with. Hence optimization is important.

It is shocking to see that so many companies are totally unaware of how an important online marketing strategy is important to increase the reach of their products and services. You can also hire financial marketing agencies to know more about the importance of marketing strategies and more about online marketing.

Source

http://www.tgdaily.com/business/6-reasons-why-your-business-needs-onlinemarketing-strategy


Oct 25

It’s a Myth That You Can Make Money Online

By bonusadm

You can’t move far online before you are met with advice on how to make millions. There are all kinds of promises on how you can achieve online success, almost overnight. There are endless “secrets” and you can sign up for hundreds of courses all supposedly showing you how to use the Internet to make money.

Guess what? Most of what you read is nonsense. The majority of the people selling you their “secrets” aren’t rich and haven’t made much money online – if anything.

make money online

Yet, there are success stories. Darren Rowse has become a hugely successful blogger. Zoella, a British YouTuber, blogger and author, earns an estimated £50,000 a month online. Meanwhile, her brother Joe – another YouTuber, known as “Thatcher Joe”– has earned an estimated £1.3m from his online activity.

However, these examples – which many people aspire to – are the icing on a very big cake. According to a new study by Cornell University Assistant Professor, Brooke Erin Duffy, hardly anyone makes money online. In her forthcoming book, (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work, she reveals the results of her research showing that earning money from online activities like blogging and social media is only achievable by a tiny number.

Dr Duffy’s book focuses on female bloggers and social media “personalities”. In it, she says: “I learned that, often, these young women were motivated by the wider culture’s siren call to “get paid to do what you love.” But their experiences often fell short of the promise: only a few rise above the din to achieve major success. The rest are un(der)-paid, remunerated with deferred promises of “exposure” or “visibility”– even as they work long hours to satisfy brands and project authenticity to observant audiences.”

In other words, it’s all “smoke and mirrors”. People might appear to be doing well online, but they are keeping up the facade in order to pursue their dream, which continues to be constantly far away into the distance.

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The fact is, that most online activity doesn’t produce any direct income. It is estimated that of all the billions of pounds being made online, around 95% of that is shared by about ten companies. The huge majority of websites, blogs, social media accounts and so on are a COST to the business, not a source of profit.

Almost a decade ago, a study by ReadWrite revealed the answer. It showed that blogging, for example, didn’t really lead to much income for people. However, it was the consultancy that the bloggers could do which leads to the real income.

Go back to those YouTubers and bloggers that have made it. Look where their income comes from. Yes, they make money from online advertising. True they earn cash from selling products through affiliate links. But the vast majority of what they earn is “offline”. It is consultancy, media work, speaking, and so on. In other words, even the leading online income earners don’t generally make most of their money simply from what they do on the Internet.

That’s the trick to their success – and the reason why the dreamers fail. The top bloggers, YouTubers and social media personalities see what they do online merely as a vehicle for their business – just a channel to market. They don’t perceive what they do as the income generator itself.

The dreamers think differently. They aspire to be like their online heroes but fail to spot that they actually run businesses and use their blogging or social media activities to generate income in other ways.

We need to stop thinking of the Internet as a way of making money. Rather, we should think of the web as a way of generating interest in what we do in our business and then make money as a result of that. In other words, your website or blogging or YouTubing is just a lead generator.

Source

http://www.business2community.com/tech-gadgets/myth-can-make-money-online-01868710

buyer personas
Oct 22

How To Build Buyer Personas For Online Marketing

By bonusadm

How to Create Buyer Personas for Your Business

If you aren’t considering buyer personas in your landing pages, you could be missing a significant opportunity for customer engagement. A buyer persona is a fictional representation of the qualities of your ideal clients.

This definition includes basic information like demographics and job title, but it goes deeper than a simple customer profile by including wants, needs and business goals. Buyer personas paint a more complete portrait of ideal clients.

However, it’s easier to recognize the importance of buyer personas than it is to actually put them into practice.

Quality buyer personas can guide your content marketing efforts in the right direction. But too generic personas can result in lackluster content that doesn’t give website visitors a compelling reason to convert.

Here are some tips for maximizing the effectiveness of your buyer personas:

1. Account for the Changing Customer Journey

Many companies target multiple customer segments, which makes it more difficult to effectively engage with each group. To make things even more challenging, many business-to-business firms are discovering the sales journey is no longer linear, according to CMSWire.

Content marketing used to be primarily inward focused, centering on internal bench marking metrics. However, now content needs to take a more outward approach to be more aligned with the customer journey.

One of the first steps to defining authentic, accurate buyer personas is to carefully map a typical customer journey at your company. This may vary slightly for every segment you cater to, but it’s important to understand these distinctions to capture the right kind of leads.

This helps you pin down what kinds of information potential clients look for during each stage of the sales process.

2. Use Human Emotions

One of the biggest reasons buyer personas and content marketing in general can be weak is because they don’t include enough human emotion to be captivating.

Potential customers want to make a meaningful connection to your brand. If content is written with keywords in mind rather than the customer experience, it will most likely fail.

While B2B firms may think they are exempt from emotional brand storytelling, this form of content is more compelling than blog posts full of industry jargon. It really comes down to knowing what your ideal clients want.

3. Be flexible

The customer journey has evolved a great deal in a short amount of time, and it’s likely to continue to do so.

After establishing the criteria for your buyer personas, you need to regularly reassess the specifics to make sure they are still relevant and in line with your current target audience. This particularly true for new businesses, Shopify suggested.

4. Consider all the applicable information

A great deal of consideration and detail should go into buyer personas. Beyond job title, you need to determine the age, gender, location, education level, relationship status and personal interests of the persona.

One of the best ways to uncover this data is by surveying current clients. While this can help you identify similarities among your target audience, it also allows you to uncover their motivations for buying your product and concerns they may have had before making the decision.

This helps you expand on marketing successes in your future efforts.

If you are just starting your business, researching competitors’ customers is one way to create effective buyer personas of your own. Competing companies’ blogs and social media profiles can be a great source of information.

After thoroughly researching these various aspects of your target audience, you need to tie it all together to form one unified picture.

Are there any other characteristics that are important to define accurate buyer personas? 

Source

https://landerapp.com/blog/how-to-create-buyer-personas-for-your-business/


Finally, Strategies For Your Online Marketing Solution that Work

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Finally, Strategies For Your Online Markeing Solution that Work

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